Local Viking vs Whitespark (2026): which should you pick?
As of Oct 23, 2026, Whitespark grades higher than Local Viking: 2.6 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Whitespark grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Whitespark
Local SEO tools sold one by one: rank grids, citations and GBP control
Which one is for you
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
Pick Whitespark if
- Fits if you need just one local SEO job done, such as geogrid scans or guarding a Google Business Profile
- Works for agencies that send clients white-label geogrid links
Look elsewhere if
- Pricey if you want the whole set, as each tool is billed on its own and Reputation Builder alone is $79 per location a month
- Tight if you're staying free, since the free Citation Finder allows 1 campaign and 3 searches a day
- Watch out: daily rank checks cost about 40% more than weekly on every Local Rank Tracker tier
- Watch out: Local Platform's $1 a location is billed yearly, and Reputation Builder's trial stops at 10 locations
- Skip it if you want software to push your listings to directories, as that's a paid done-for-you service here
How we grade them
| 1.8GPALocal VikingWeak | 2.6GPAWhitesparkGood | |
|---|---|---|
| Value for money | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. | BSingle pieces start low: Local Platform is $1 a location a month on yearly billing, grids $10 a month and the rank tracker $14, inside this category's cheaper quarter ($16). But each is billed apart, and all five at their smallest tiers come to about $137 a month for one location. |
| Free plan and trial | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. | CThe only free plan is Citation Finder Starter: 1 campaign, 3 searches a day and limited results. The rank tracker and Reputation Builder have 14-day trials, and grids start with 200 free credits and no card. |
| Features | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. | BAcross its products it covers the whole job: guarding and bulk-editing Google Business Profiles, geogrids up to 225 points, local and organic rank tracking on Google and Bing, citation discovery and review requests. Building listings is a done-for-you service rather than software. |
| Ease of use | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. | CNo rating on record. Each tool is a separate product with its own plan, and you connect Google accounts, set up campaigns and pick keywords and grid points before any of it reports back. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. | BWeb only, with no desktop or phone app. It connects to Google Business Profile and Facebook, and Local Ranking Grids has an MCP connection and shareable white-label links. |
| Best for | posting to many Google Business Profiles | buying local SEO tools one at a time |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Local Viking and Whitespark. How we grade
Price against what you get
Local Viking starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whitespark starts at $1 a month and scores 2.7.
Whitespark scores higher and starts $38 a month lower. Of the other local SEO tools on the chart, 6 score higher than Local Viking for less, and none scores higher than Whitespark for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Whitespark also covers review collection.
At a glance
| Local Viking | Whitespark | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $39 per month for 1 listing | $1 per location / month, billed annually (Local Platform) |
| Free plan | None | Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid. |
| Free trial | None listed | 14-day free trial of Local Rank Tracker and Reputation Builder; Local Ranking Grids starts with 200 free credits, no card needed |
| Web | ||
| Made by | LocalViking | Whitespark Inc. |
| Price read from | app.localoptics.com | whitespark.ca |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Whitespark
- Each product is billed separately, so a full set of tools adds up: a free account covers only a limited Citation Finder.
- Local Platform's $1 per location is billed annually, and Reputation Builder costs $79 per location a month.
- Daily rank tracking costs about 40% more than weekly on every Local Rank Tracker tier.
- Reputation Builder's free trial covers at most 10 locations; larger accounts get a custom quote.
Key features
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Whitespark
- Local Platform for Google Business Profiles
- Imports profiles from several Google accounts, emails you when Google or anyone else changes a field, reverts unwanted edits in one click and bulk-edits locations.
- Local Ranking Grids
- Geogrid scans of 4 to 225 points, tracked up to 100 positions deep, with competitor pins, side-by-side grid comparison, shareable white-label links and an MCP connection.
- Local Rank Tracker
- Tracks local pack, Maps and organic results on Google and Bing, desktop and mobile, by zip code or coordinates, with a visibility score and competitor comparison.
- Local Citation Finder
- Finds the sites that list your top-ranked competitors but not you, tracks your existing citations and reruns campaigns weekly on paid plans.
- Reputation Builder
- Sends branded review requests by email or SMS, monitors more than 100 review sites and lets you reply to Google and Facebook reviews from one dashboard.
- Done-for-you services
- Citation building and cleanup packages from $20 to $999 one-time, a $399-per-location Yext replacement service and managed SEO from $499 a month.
Plans
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Whitespark
Citation Finder Starter$0
Free Local Citation Finder plan: 1 campaign, 3 searches a day and limited search results; free campaigns rerun monthly.
Local Platform$1
per location / month, billed annually
Google Business Profile management: change alerts, one-click rejection of Google's edits, bulk editing and a GBP website builder.
Local Ranking Grids$10
per month for 2,000 credits
Geogrid rank tracking where 1 credit scans 1 grid point, so a 5x5 grid costs 25 credits a scan. Packs run up to 65,000 credits for $200.
Local Rank Tracker$14
per month for 100 keywords, weekly, billed annually ($17 monthly)
Small Business tier. Daily checks cost $20 a month billed annually ($25 monthly); tiers run to 2,500 keywords at $117 weekly or $167 daily.
Local Citation Finder$33
per month for 5 campaigns, billed annually ($39 billed monthly)
Small Business tier with 20 searches a day and weekly reruns; tiers run to 100 campaigns at $124 a month billed annually.
Reputation Builder Pro$79
per location / month
3,000 email review requests, 300 SMS credits and monitoring of 10 review sites per location. Multi-location pricing is quoted.
Ways to pay less
Local Viking
No public discounts listed.
Whitespark
- Annual discount
Lower prices with yearly billing
Local Rank Tracker's Small Business plan is $14 a month billed yearly against $17 monthly, and Local Citation Finder's is $33 against $39.
Common questions
Which is cheaper, Local Viking or Whitespark?
As of Oct 23, 2026, Whitespark is cheaper to start with: $1 a month, against $39 a month for Local Viking. Local Viking starts at $39 per month for 1 listing, and Whitespark starts at $1 per location / month, billed annually (Local Platform).
Which has a free plan, Local Viking or Whitespark?
As of Oct 23, 2026, only Whitespark has a free plan. Local Viking does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.