Whitespark vs Yext (2026): which should you pick?

Pick Whitespark if

• Fits if you need just one local SEO job done, such as geogrid scans or guarding a Google Business Profile
• Works for agencies that send clients white-label geogrid links

Look elsewhere if

• Pricey if you want the whole set, as each tool is billed on its own and Reputation Builder alone is $79 per location a month
• Tight if you're staying free, since the free Citation Finder allows 1 campaign and 3 searches a day
• Watch out: daily rank checks cost about 40% more than weekly on every Local Rank Tracker tier
• Watch out: Local Platform's $1 a location is billed yearly, and Reputation Builder's trial stops at 10 locations
• Skip it if you want software to push your listings to directories, as that's a paid done-for-you service here

Pick Yext if

• Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
• Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit

Look elsewhere if

• Skip it if you're one small business, as there's no self-serve plan
• Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
• Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
• Watch out: the phone apps are for Scout only, and the main platform runs in a browser

Whitespark

• Each product is billed separately, so a full set of tools adds up: a free account covers only a limited Citation Finder.
• Local Platform's $1 per location is billed annually, and Reputation Builder costs $79 per location a month.
• Daily rank tracking costs about 40% more than weekly on every Local Rank Tracker tier.
• Reputation Builder's free trial covers at most 10 locations; larger accounts get a custom quote.

Yext

• No prices are published: every product is sold after a demo with the sales team.
• Built for enterprise brands; the site offers no self-serve plan for a single small business.
• Reviews, social, local pages and site search are separate Yext products alongside Listings.
• The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.

Whitespark

Local Platform for Google Business Profiles

Imports profiles from several Google accounts, emails you when Google or anyone else changes a field, reverts unwanted edits in one click and bulk-edits locations.

Local Ranking Grids

Geogrid scans of 4 to 225 points, tracked up to 100 positions deep, with competitor pins, side-by-side grid comparison, shareable white-label links and an MCP connection.

Local Rank Tracker

Tracks local pack, Maps and organic results on Google and Bing, desktop and mobile, by zip code or coordinates, with a visibility score and competitor comparison.

Local Citation Finder

Finds the sites that list your top-ranked competitors but not you, tracks your existing citations and reruns campaigns weekly on paid plans.

Reputation Builder

Sends branded review requests by email or SMS, monitors more than 100 review sites and lets you reply to Google and Facebook reviews from one dashboard.

Done-for-you services

Citation building and cleanup packages from $20 to $999 one-time, a $399-per-location Yext replacement service and managed SEO from $499 a month.

Yext

Listings distribution

Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.

Listings Verifier

Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.

Scout AI visibility agent

Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.

Rich profiles and analytics

Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.

Enterprise controls

Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.

MCP and APIs

Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.

Whitespark

• Citation Finder Starter$0

  Free Local Citation Finder plan: 1 campaign, 3 searches a day and limited search results; free campaigns rerun monthly.

• Local Platform$1

  per location / month, billed annually

  Google Business Profile management: change alerts, one-click rejection of Google's edits, bulk editing and a GBP website builder.

• Local Ranking Grids$10

  per month for 2,000 credits

  Geogrid rank tracking where 1 credit scans 1 grid point, so a 5x5 grid costs 25 credits a scan. Packs run up to 65,000 credits for $200.

• Local Rank Tracker$14

  per month for 100 keywords, weekly, billed annually ($17 monthly)

  Small Business tier. Daily checks cost $20 a month billed annually ($25 monthly); tiers run to 2,500 keywords at $117 weekly or $167 daily.

• Local Citation Finder$33

  per month for 5 campaigns, billed annually ($39 billed monthly)

  Small Business tier with 20 searches a day and weekly reruns; tiers run to 100 campaigns at $124 a month billed annually.

• Reputation Builder Pro$79

  per location / month

  3,000 email review requests, 300 SMS credits and monitoring of 10 review sites per location. Multi-location pricing is quoted.

Yext

Pricing could not be confirmed. See yext.com.

Whitespark

• Annual discount

  Lower prices with yearly billing

  Local Rank Tracker's Small Business plan is $14 a month billed yearly against $17 monthly, and Local Citation Finder's is $33 against $39.

Yext

No public discounts listed.