GMB Everywhere vs PlePer (2026): which should you pick?
As of Oct 23, 2026, PlePer grades higher than GMB Everywhere: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMB Everywhere grades higher on ease of use. PlePer grades higher on value for money and features. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GMB Everywhere
Chrome extension for auditing Google Business Profiles on Maps
PlePer
Google Business Profile monitoring, analysis and local SEO tools
Which one is for you
Pick GMB Everywhere if
- Fits if you audit competitors' Google Business Profiles and want their categories at a glance
- Works for freelancers checking a profile's rank from any location without a full platform
Look elsewhere if
- Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
- Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
- Not for you if you need to export data, as its Chrome Web Store listing says it can't
- Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
- Watch out: each license is for one user and can't be shared, and monthly billing is double at $30
Pick PlePer if
- Fits if you want low-priced alerts when someone changes your Google profile or a duplicate appears
- Works for local SEOs studying competitors' profiles field by field
Look elsewhere if
- Too light for running a profile, as it monitors and analyzes but doesn't post or answer reviews
- Skip it if you serve customers at their address, as PlePer says its rank tracker doesn't suit service-area businesses
- Tight if you check rankings often, as every tool has daily limits and the rank tracker allows 3 to 40 runs a day
- Watch out: Scrape API credits are sold apart, from $25 for 5,000, and don't include the tools
- Watch out: Single Business Owner is billed yearly only, and the prepay discounts don't apply to it
How we grade them
| 2.2GPAGMB EverywhereFair | 2.4GPAPlePerFair | |
|---|---|---|
| Value for money | BPower User is $15 a month on yearly billing ($180 a year), $30 monthly, inside this category's cheaper quarter ($16), with unlimited use on unlimited profiles. It's a smaller tool than most here, and each license is for one person. | ASingle Business Owner is $18 a year for one monitored listing, $1.50 a month, well under 60% of this category's cheaper quarter ($9.60). Ten listings are $10 a month and 50 are $25. It's monitoring and analysis, though, not management. |
| Free plan and trial | CA free plan that shows categories on every profile, but only 5 uses a month of audits, Teleport and AI tools, and just 5 uses ever of Category Finder, Local Scan and Website Audit. You'll hit that in a day. | CMost tools work without an account under small daily limits, and the free rank tracker runs smaller grids. Monitoring and profile analysis need a plan, and the card-free trial's length isn't stated. |
| Features | DCategory lookups, a profile audit of 40-plus data points, review and post audits, rank checks from any location, competitor comparison and AI drafts. That's one narrow job, research on Google Maps, with no listing management, rank tracking over time or data export. | CChange, review, Q&A and duplicate monitoring, competitor profile analysis, map-grid rank checks over up to 600 square kilometers, category and ID tools and a Chrome extension. Gaps: it doesn't post or reply, and the rank tracker doesn't suit service-area businesses. |
| Ease of use | BNo rating on record, but there's nothing to set up: install the extension, open Google Maps and the audit buttons appear beside each business. | CNo rating on record. It's a collection of separate tools, each with its own daily limit by plan, rather than one dashboard that walks you through. |
| Platforms and integrations | CA Chrome extension on Google Maps and Google search only, so it runs on computers, and the website names no other browser. No phone app, web app or other integrations. | CWeb, plus a Chrome extension for Google Maps, with no desktop or phone app and no integrations on record. The scrape API is a separate paid data service. |
| Best for | auditing Google Business Profiles inside Chrome | low-cost alerts on Google profile changes |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMB Everywhere and PlePer. How we grade
Price against what you get
GMB Everywhere starts at $15 a month for each person and scores 2.0 out of 4 on features, ease of use and platforms. PlePer starts at $1.50 a month when paid by the year and scores 2.0.
They score the same, and PlePer starts $13.50 a month lower. Of the other local SEO tools on the chart, 8 score higher than GMB Everywhere for less, and 3 score higher than PlePer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMB Everywhere also covers site audit.
- PlePer also covers rank tracking and local listings.
At a glance
| GMB Everywhere | PlePer | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per user / month, billed annually ($30 billed monthly) | $18 per year for 1 monitored listing |
| Free plan | 5 views a month across audits, Teleport and AI tools, plus 5 uses in total of Category Finder, Local Scan, Website Audit and the AI visibility checker. | Most tools can be used without an account under small daily limits, and the free rank tracker runs smaller grids; monitoring and profile analysis need a plan. |
| Free trial | None listed | Free trial with no credit card; its length is not stated |
| Web | ||
| Browser extension | ||
| Made by | Upwards Company Inc. | PlePer LTD |
| Price read from | app.gmbeverywhere.com | pleper.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMB Everywhere
- The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
- The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
- Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
- The Chrome Web Store listing says it has no feature for exporting data from Google Maps.
PlePer
- Every tool has daily limits that depend on the plan; the rank tracker allows 3 to 40 runs a day.
- The vendor says its rank tracker is not suited to service-area businesses.
- Scrape API credits are sold separately, from $25 for 5,000, and do not include access to the tools.
- Single Business Owner is billed yearly only, and the prepay discounts do not apply to it.
Key features
GMB Everywhere
- Categories on Google Maps
- Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.
- Basic Audit
- Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.
- Teleport rank checks
- Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.
- Review and post audits
- Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.
- Local Scan and Category Finder
- Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.
- AI writing tools
- Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.
PlePer
- Profile monitoring
- Archives and alerts on changes to a profile's name, address, phone, website, categories and hours, plus new reviews, Q&A and possible duplicates.
- Profile analysis
- Compares a profile with competitors on review and post frequency, Q&A, services, attributes, hours, categories, review topics and landing-page schema.
- Local Rank Tracker
- Checks Google Maps positions for a keyword from a grid of points covering up to 600 square kilometers, with competitor positions and a share link.
- Category and ID tools
- Full Google Business Profile and Apple Maps category lists, a category helper, duplicate listing search, a CID converter and a review link generator.
- Chrome extension
- Shows categories, IDs, attributes and verification status for listings on Google Maps, and sums up categories, reviews and hours across a search.
- Scrape API
- Returns profile details, reviews, images, posts, products, Q&A, services and menus at $0.005 a credit, one credit per successful retrieval.
Plans
GMB Everywhere
Free$0
5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.
Power User$15
per user / month, billed annually ($30 billed monthly)
Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.
PlePer
Single Business Owner$18
per year for 1 monitored listing
40 listings to analyze, duplicate search every 5 days, change checks every 2 days, and daily review and Q&A monitoring.
Local pros$10
per month for 10 monitored listings
300 listings to analyze, the same check intervals and higher daily tool limits, including 5 rank tracker runs a day.
Local Agencies$25
per month for 50 monitored listings
1,000 listings to analyze, duplicate search every 4 days and 10 rank tracker runs a day.
The Big Guys$150
per month for 500 monitored listings
10,000 listings to analyze, daily change checks, review and Q&A checks twice a day and 40 rank tracker runs a day.
Ways to pay less
GMB Everywhere
- Annual discount
Half price with annual billing
The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.
PlePer
- Annual discount
Up to 20% off for paying ahead
The prices page gives 10% off for 3 months, 15% for 6 months and 20% for 12 months paid at once; Single Business Owner is excluded.
Common questions
Which is cheaper, GMB Everywhere or PlePer?
As of Oct 23, 2026, GMB Everywhere starts at $15 per user / month, billed annually ($30 billed monthly), and PlePer starts at $18 per year for 1 monitored listing. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, GMB Everywhere or PlePer?
As of Oct 23, 2026, both GMB Everywhere and PlePer have a free plan.
Which platforms do GMB Everywhere and PlePer run on?
As of Oct 23, 2026, only PlePer lists a web app. Both list a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.