GBPly vs GMB Briefcase (2026): which should you pick?
As of Oct 23, 2026, GBPly grades higher than GMB Briefcase: 2.0 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GBPly grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
GBPly
Google Business Profile manager with grid rank tracking and alerts
GMB Briefcase
Google Business Profile management and geo-grid tracking for agencies
Which one is for you
Pick GBPly if
- Fits if you own one business and want help keeping its Google profile current
- Works for agencies that want clients to approve posts in a branded portal
Look elsewhere if
- Not for you if you want a free plan, since the only trial lasts 3 days
- Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
- Skip it if you need listings submitted to directories, as it only finds and checks them
- Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15
Pick GMB Briefcase if
- Fits if you're an agency with close to 40 client profiles on Google
- Works for multi-location brands posting and answering reviews across every location
Look elsewhere if
- Pricey if you have one or two locations, since the smallest plan is $99 for 40 profiles
- Not for you if you want to try it free, as the only trial is 7 days for $7
- Watch out: grid scans and lead generation share one credit pool, and the pages don't say what a credit buys
- Watch out: the plan lists don't mention the LLM Tracker, AI receptionist or chatbot, so whether they cost extra isn't stated
- Skip it if you need listings on Bing, Apple Maps or directories, as it works on Google only
How we grade them
| 2.0GPAGBPlyFair | 1.6GPAGMB BriefcaseWeak | |
|---|---|---|
| Value for money | CBusiness is $39 a month for 1 profile, or $33.25 a month at $399 a year, between this category's middle ($31) and dearer quarter ($59). Ten profiles bring it to $19.90 each, but the white-label portal needs Agency at $69 a profile. | DThe cheapest plan is $99 a month for 40 profiles, so its floor sits in this category's dearest tenth ($99 and up). That's about $2.48 a profile for an agency that fills it, but one business pays the full $99. |
| Free plan and trial | DNo free plan. The free trial lasts 3 days, shorter than a week, and covers only the single-profile plans. | DNo free plan. The only way in is a 7-day trial for $7, so you pay before you see anything. |
| Features | CAudits against your website, AI posts on a calendar, review requests by email, SMS or QR code, grids from 3x3 to 12x12, change alerts and citation checks. The gap is in the listing: it finds citations but doesn't submit them to directories. | CPosts, photo scheduling, review replies and requests, Q&A, geo-grid tracking against named rivals, an LLM tracker and white-label reports. It works on Google alone, with no other directories or citations on record. |
| Ease of use | CNo rating on record. You connect each Google profile, approve posts and budget map-point credits, where 250 a month covers about ten 5x5 scans. | CNo rating on record. You connect each Google profile, approve AI drafts and budget one credit pool for grid scans and lead generation, and the pages don't say what a credit buys. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile and has an AI connector for ChatGPT and Claude, plus custom email and SMS connectors on Agency. No API is on record. | CWeb only, with no desktop or phone app. It works with Google Business Profile and WhatsApp, and no API is on record. |
| Best for | keeping one Google profile current | agencies running dozens of Google profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GBPly and GMB Briefcase. How we grade
Price against what you get
GBPly starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. GMB Briefcase starts at $99 a month and scores 2.0.
GBPly scores higher and starts $60 a month lower. Of the other local SEO tools on the chart, 6 score higher than GBPly for less, and 33 score higher than GMB Briefcase for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMB Briefcase also covers AI search visibility.
At a glance
| GBPly | GMB Briefcase | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $39 per month for 1 profile, billed monthly | $99 per month for 40 Google Business Profiles |
| Free plan | None | None |
| Free trial | 3-day free trial on the single-profile Business and Agency plans, with no charge until it ends | None listed |
| Web | ||
| Made by | 3Local Ltd | GMBBriefcase Sollutions Pvt Ltd |
| Price read from | gbply.net | gmbbriefcase.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GBPly
- There is no free plan, and the 3-day trial covers only the single-profile plans.
- White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
- GBPly finds and checks citations but does not submit listings to directories.
- 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.
GMB Briefcase
- There is no free plan; the only trial is 7 days for $7.
- The cheapest plan is $99 a month for 40 profiles; every plan has the same features and differs only in profiles and credits.
- Geo-grid scans and lead generation draw on one monthly credit pool, and the pages read do not say what a credit buys.
- The plan lists do not mention the LLM Tracker, AI receptionist, chatbot or website builder, so whether they cost extra is not stated.
Key features
GBPly
- GBP Expert audit
- Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.
- AI posts and content calendar
- Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.
- Review requests and replies
- Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.
- Rank Tracker and Rank Replay
- Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.
- Profile Guard
- Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.
- Citations and competitor analysis
- Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.
GMB Briefcase
- AI post scheduler and media posting
- AI drafts Google Business Profile posts for approval and schedules them, and photos and videos can be bulk-scheduled across many profiles.
- Reviews and Q&A
- Monitors reviews in one dashboard, drafts replies with AI, sends automated review requests, and lets an agency seed and answer profile questions.
- Geo-grid rank tracking
- Maps Google Maps positions point by point against named competitors, with scheduled scans, month-over-month comparison and white-label exports.
- LLM Tracker
- Checks set prompts in engines including ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, Meta AI and Google AI Overviews, with share of voice and cited sources.
- Automated client reports
- Branded performance reports are generated and emailed on a schedule, and the dashboard can run under the agency's own subdomain.
- Assistants for clients
- A WhatsApp assistant lets clients manage their profile by message, and an AI receptionist answers calls and books appointments.
Plans
GBPly
Business$39
per month for 1 profile, billed monthly
Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.
Business x10$199
per month for 10 profiles, billed monthly
Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.
Agency$69
per month for 1 profile, billed monthly
Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.
Agency x10$349
per month for 10 profiles, billed monthly
Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.
GMB Briefcase
Business$99
per month for 40 Google Business Profiles
Unlimited posts, review automation and generation, geo-grid and website rank tracking, white-label subdomain and 5,000 credits a month.
Pro$199
per month for 100 Google Business Profiles
The same features as Business with 10,000 geo-grid and lead generation credits a month.
Agency$299
per month for 200 Google Business Profiles
The same features with 20,000 geo-grid and lead generation credits a month, for large teams and agencies.
Ways to pay less
GBPly
- Annual discount
Two months free with yearly billing
GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.
GMB Briefcase
- Other savings
7-day trial for $7
The homepage offers a 7-day trial for $7 before a plan is bought.
Common questions
Which is cheaper, GBPly or GMB Briefcase?
As of Oct 23, 2026, GBPly is cheaper to start with: $39 a month, against $99 a month for GMB Briefcase. GBPly starts at $39 per month for 1 profile, billed monthly, and GMB Briefcase starts at $99 per month for 40 Google Business Profiles.
Which has a free plan, GBPly or GMB Briefcase?
As of Oct 23, 2026, neither GBPly nor GMB Briefcase has a free plan. GBPly has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.