GBPly vs Local Viking (2026): which should you pick?
As of Oct 23, 2026, GBPly grades higher than Local Viking: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GBPly grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GBPly
Google Business Profile manager with grid rank tracking and alerts
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Which one is for you
Pick GBPly if
- Fits if you own one business and want help keeping its Google profile current
- Works for agencies that want clients to approve posts in a branded portal
Look elsewhere if
- Not for you if you want a free plan, since the only trial lasts 3 days
- Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
- Skip it if you need listings submitted to directories, as it only finds and checks them
- Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
How we grade them
| 2.0GPAGBPlyFair | 1.8GPALocal VikingWeak | |
|---|---|---|
| Value for money | CBusiness is $39 a month for 1 profile, or $33.25 a month at $399 a year, between this category's middle ($31) and dearer quarter ($59). Ten profiles bring it to $19.90 each, but the white-label portal needs Agency at $69 a profile. | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. |
| Free plan and trial | DNo free plan. The free trial lasts 3 days, shorter than a week, and covers only the single-profile plans. | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. |
| Features | CAudits against your website, AI posts on a calendar, review requests by email, SMS or QR code, grids from 3x3 to 12x12, change alerts and citation checks. The gap is in the listing: it finds citations but doesn't submit them to directories. | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. |
| Ease of use | CNo rating on record. You connect each Google profile, approve posts and budget map-point credits, where 250 a month covers about ten 5x5 scans. | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile and has an AI connector for ChatGPT and Claude, plus custom email and SMS connectors on Agency. No API is on record. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. |
| Best for | keeping one Google profile current | posting to many Google Business Profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GBPly and Local Viking. How we grade
Price against what you get
GBPly starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.
On this chart the two sit in the same place: the same score for the same starting price. Of the other local SEO tools on the chart, 6 score higher than GBPly for less, and 6 score higher than Local Viking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GBPly also covers review collection.
At a glance
| GBPly | Local Viking | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $39 per month for 1 profile, billed monthly | $39 per month for 1 listing |
| Free plan | None | None |
| Free trial | 3-day free trial on the single-profile Business and Agency plans, with no charge until it ends | None listed |
| Web | ||
| Made by | 3Local Ltd | LocalViking |
| Price read from | gbply.net | app.localoptics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GBPly
- There is no free plan, and the 3-day trial covers only the single-profile plans.
- White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
- GBPly finds and checks citations but does not submit listings to directories.
- 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Key features
GBPly
- GBP Expert audit
- Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.
- AI posts and content calendar
- Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.
- Review requests and replies
- Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.
- Rank Tracker and Rank Replay
- Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.
- Profile Guard
- Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.
- Citations and competitor analysis
- Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Plans
GBPly
Business$39
per month for 1 profile, billed monthly
Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.
Business x10$199
per month for 10 profiles, billed monthly
Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.
Agency$69
per month for 1 profile, billed monthly
Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.
Agency x10$349
per month for 10 profiles, billed monthly
Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Ways to pay less
GBPly
- Annual discount
Two months free with yearly billing
GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.
Local Viking
No public discounts listed.
Common questions
Which is cheaper, GBPly or Local Viking?
As of Oct 23, 2026, they start at the same price. GBPly starts at $39 per month for 1 profile, billed monthly, and Local Viking starts at $39 per month for 1 listing.
Which has a free plan, GBPly or Local Viking?
As of Oct 23, 2026, neither GBPly nor Local Viking has a free plan. GBPly has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.