BrightLocal vs GBPly (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick GBPly if

• Fits if you own one business and want help keeping its Google profile current
• Works for agencies that want clients to approve posts in a branded portal

Look elsewhere if

• Not for you if you want a free plan, since the only trial lasts 3 days
• Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
• Skip it if you need listings submitted to directories, as it only finds and checks them
• Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

GBPly

• There is no free plan, and the 3-day trial covers only the single-profile plans.
• White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
• GBPly finds and checks citations but does not submit listings to directories.
• 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

GBPly

GBP Expert audit

Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.

AI posts and content calendar

Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.

Review requests and replies

Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.

Rank Tracker and Rank Replay

Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.

Profile Guard

Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.

Citations and competitor analysis

Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

GBPly

• Business$39

  per month for 1 profile, billed monthly

  Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.

• Business x10$199

  per month for 10 profiles, billed monthly

  Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.

• Agency$69

  per month for 1 profile, billed monthly

  Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.

• Agency x10$349

  per month for 10 profiles, billed monthly

  Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

GBPly

• Annual discount

  Two months free with yearly billing

  GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.