GBPly vs Merchynt (2026): which should you pick?
As of Oct 23, 2026, GBPly grades higher than Merchynt: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GBPly grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GBPly
Google Business Profile manager with grid rank tracking and alerts
Merchynt
Paige, an AI agent that runs a Google Business Profile for you
Which one is for you
Pick GBPly if
- Fits if you own one business and want help keeping its Google profile current
- Works for agencies that want clients to approve posts in a branded portal
Look elsewhere if
- Not for you if you want a free plan, since the only trial lasts 3 days
- Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
- Skip it if you need listings submitted to directories, as it only finds and checks them
- Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15
Pick Merchynt if
- Fits if you own a local business and want your Google profile run for you with little input
- Works for agencies reselling profile management under their own name and domain
Look elsewhere if
- Pricey if you have several locations, at $99 a month each, with custom quotes only from 10 profiles
- Tight if you want time to try it, as the free trial lasts 3 days and there's no free plan
- Watch out: citations are a $40 add-on per location, offered only in the US and Canada
- Watch out: agencies also pay $100 a month for the Agency Program, so one client starts at $199
How we grade them
| 2.0GPAGBPlyFair | 1.8GPAMerchyntWeak | |
|---|---|---|
| Value for money | CBusiness is $39 a month for 1 profile, or $33.25 a month at $399 a year, between this category's middle ($31) and dearer quarter ($59). Ten profiles bring it to $19.90 each, but the white-label portal needs Agency at $69 a profile. | D$99 a month per Google Business Profile, right where this category's dearest tenth starts ($99), while its listed alternatives start between $16 and $39. Ten or more profiles get a custom quote, and agencies add $100 a month for the partner program. |
| Free plan and trial | DNo free plan. The free trial lasts 3 days, shorter than a week, and covers only the single-profile plans. | DNo free plan. The trial lasts 3 days and you're charged unless you cancel before day 3 ends. The free profile audit and heatmap report are one-off tools. |
| Features | CAudits against your website, AI posts on a calendar, review requests by email, SMS or QR code, grids from 3x3 to 12x12, change alerts and citation checks. The gap is in the listing: it finds citations but doesn't submit them to directories. | CProfile tuning against nearby leaders, Google posts, review requests and replies, AI answer reports, social posts and short videos, a website and Maps heatmaps. The gap is citations: a $40-per-location add-on, offered only in the US and Canada. |
| Ease of use | CNo rating on record. You connect each Google profile, approve posts and budget map-point credits, where 250 a month covers about ten 5x5 scans. | CNo rating on record. Merchynt says setup takes about 20 minutes, and you still connect the profile and choose between autopilot and approving each post and reply. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile and has an AI connector for ChatGPT and Claude, plus custom email and SMS connectors on Agency. No API is on record. | BWeb only, with no desktop or phone app. It publishes to Google Business Profile, Facebook, Instagram, LinkedIn, YouTube and TikTok. |
| Best for | keeping one Google profile current | having AI run your Google Business Profile |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GBPly and Merchynt. How we grade
Price against what you get
GBPly starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Merchynt starts at $99 a month and scores 2.3.
They score the same, and GBPly starts $60 a month lower. Of the other local SEO tools on the chart, 6 score higher than GBPly for less, and 9 score higher than Merchynt for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Merchynt also covers AI search visibility.
At a glance
| GBPly | Merchynt | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month for 1 profile, billed monthly | $99 per Google Business Profile / month |
| Free plan | None | None |
| Free trial | 3-day free trial on the single-profile Business and Agency plans, with no charge until it ends | 3-day free trial; cancel before the end of day 3 and nothing is charged |
| Web | ||
| Made by | 3Local Ltd | Merchynt |
| Price read from | gbply.net | merchynt.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GBPly
- There is no free plan, and the 3-day trial covers only the single-profile plans.
- White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
- GBPly finds and checks citations but does not submit listings to directories.
- 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.
Merchynt
- Each Google Business Profile costs $99 a month; 10 or more profiles get a custom quote.
- The free trial lasts only 3 days, and there is no free plan; the free GBP audit and heatmap report are one-off tools.
- Citations are an add-on at $40 per location, offered only in the US and Canada.
- The Agency Partner Program is a separate $100 a month membership, so an agency with one client starts at $199 a month.
Key features
GBPly
- GBP Expert audit
- Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.
- AI posts and content calendar
- Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.
- Review requests and replies
- Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.
- Rank Tracker and Rank Replay
- Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.
- Profile Guard
- Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.
- Citations and competitor analysis
- Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.
Merchynt
- Profile optimization and Google posts
- Tunes the Google Business Profile against top-ranked businesses nearby, writes and publishes Google posts and adds geotagged photos.
- Review requests and replies
- Asks happy customers for reviews automatically and replies to every new review, on full autopilot or after you approve each one.
- AI search visibility
- Reports each month whether ChatGPT, Gemini, Perplexity, Claude, Grok and Llama recommend the business, and keeps its details consistent across the web.
- Social posts and short videos
- Turns your photos into posts for Facebook, Instagram and LinkedIn and into short videos published to YouTube and TikTok.
- Website builder or fix list
- Builds a multi-page website that can go live on your own domain, or scans your current site and lists what to change.
- Heatmaps, reports and white label
- Google Maps rank heatmaps, AI rankings and a monthly report; agencies can rename Paige and send it from their own domain, logo and inbox.
Plans
GBPly
Business$39
per month for 1 profile, billed monthly
Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.
Business x10$199
per month for 10 profiles, billed monthly
Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.
Agency$69
per month for 1 profile, billed monthly
Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.
Agency x10$349
per month for 10 profiles, billed monthly
Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.
Merchynt
Paige$99
per Google Business Profile / month
Profile optimization, posts, review requests and replies, social and video posts, a website, Maps heatmaps, AI rankings and monthly reports.
Custom pricingCustom
For 10 or more profiles, with discounts as the count grows; the pricing page asks anyone managing more than 3 to get in touch.
Ways to pay less
GBPly
- Annual discount
Two months free with yearly billing
GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.
Merchynt
No public discounts listed.
Common questions
Which is cheaper, GBPly or Merchynt?
As of Oct 23, 2026, GBPly is cheaper to start with: $39 a month, against $99 a month for Merchynt. GBPly starts at $39 per month for 1 profile, billed monthly, and Merchynt starts at $99 per Google Business Profile / month.
Which has a free plan, GBPly or Merchynt?
As of Oct 23, 2026, neither GBPly nor Merchynt has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.