GBPly vs Localo (2026): which should you pick?
As of Oct 24, 2026, we pick Localo: it is third in our ranking of local SEO tools, and it grades higher too, 2.4 against 2.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Localo grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GBPly
Google Business Profile manager with grid rank tracking and alerts
Localo
Google Business Profile tool with rank maps, posts, reviews and tasks
Which one is for you
Pick GBPly if
- Fits if you own one business and want help keeping its Google profile current
- Works for agencies that want clients to approve posts in a branded portal
Look elsewhere if
- Not for you if you want a free plan, since the only trial lasts 3 days
- Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
- Skip it if you need listings submitted to directories, as it only finds and checks them
- Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15
Pick Localo if
- Fits if you own one local business and want a weekly list of fixes for your Google profile
- Works for freelancers and agencies managing up to 120 client profiles in any country
Look elsewhere if
- Watch out: Pro plans connect more profiles than they optimize, so Pro 10 connects 10 but optimizes 5
- Watch out: plans renew automatically without a reminder, and there's no free plan after the 14-day trial
- Tight if you want an account manager, as one only comes from Pro 30 at $149 a month
- Pricey if you manage more than 120 client profiles, where the price is a custom quote
- Skip it if you want a desktop or phone app, as Localo runs in the browser only
How we grade them
| 2.0GPAGBPlyFair | 2.4GPALocaloFair | |
|---|---|---|
| Value for money | CBusiness is $39 a month for 1 profile, or $33.25 a month at $399 a year, between this category's middle ($31) and dearer quarter ($59). Ten profiles bring it to $19.90 each, but the white-label portal needs Agency at $69 a profile. | CSingle Business is $39 a month for one profile, or $389 a year with two months free, between this category's middle ($31) and dearer quarter ($59). Agencies pay from $69 a month for 10 profiles. |
| Free plan and trial | DNo free plan. The free trial lasts 3 days, shorter than a week, and covers only the single-profile plans. | CNo free plan, but a 14-day trial with no card needed. Every plan also has a 30-day money-back guarantee. |
| Features | CAudits against your website, AI posts on a calendar, review requests by email, SMS or QR code, grids from 3x3 to 12x12, change alerts and citation checks. The gap is in the listing: it finds citations but doesn't submit them to directories. | BRank maps for each keyword, AI posts scheduled to Google and Facebook, every Google review in one place, weekly audits and tasks, profile protection, a website builder, schema and a citations manager. It covers the whole job for a Google profile. |
| Ease of use | CNo rating on record. You connect each Google profile, approve posts and budget map-point credits, where 250 a month covers about ten 5x5 scans. | CNo rating on record. You connect your Google Business Profile and pick keywords first, though its weekly tasks then tell you what to do next. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile and has an AI connector for ChatGPT and Claude, plus custom email and SMS connectors on Agency. No API is on record. | BWeb only, with no desktop or phone app. It connects to Google Business Profile and Facebook, plus ChatGPT and Claude, and works in any language and country. |
| Best for | keeping one Google profile current | weekly to-dos for a Google Business Profile |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GBPly and Localo. How we grade
Price against what you get
GBPly starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Localo starts at $39 a month and scores 2.7.
Localo scores higher for the same starting price. Of the other local SEO tools on the chart, 6 score higher than GBPly for less, and none scores higher than Localo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Localo also covers AI agents and schema markup.
At a glance
| GBPly | Localo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month for 1 profile, billed monthly | $39 per month for 1 Business Profile, billed monthly |
| Free plan | None | None |
| Free trial | 3-day free trial on the single-profile Business and Agency plans, with no charge until it ends | 14-day free trial, no card needed |
| Web | ||
| Made by | 3Local Ltd | Localo sp. z o.o. |
| Price read from | gbply.net | localo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GBPly
- There is no free plan, and the 3-day trial covers only the single-profile plans.
- White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
- GBPly finds and checks citations but does not submit listings to directories.
- 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.
Localo
- Only some connected profiles get the optimization tools: Pro 10 connects 10 profiles but optimizes 5.
- A dedicated account manager starts at Pro 30; Pro 10 gets support from the customer success team.
- There is no free plan, but every plan has a 30-day money-back guarantee and renews automatically without a reminder.
- Pro is priced by bands of 10, 30, 60 and 120 profiles; past 120 profiles the price is a custom quote.
Key features
GBPly
- GBP Expert audit
- Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.
- AI posts and content calendar
- Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.
- Review requests and replies
- Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.
- Rank Tracker and Rank Replay
- Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.
- Profile Guard
- Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.
- Citations and competitor analysis
- Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.
Localo
- Position map and keyword tracking
- Shows where a profile ranks for each keyword at points across a map, with an adjustable grid size and range, plus everyday keyword visibility.
- Content publisher
- Creates posts and offers with AI in each business's own voice and schedules them on Google and Facebook weeks ahead.
- Reviews
- Keeps all Google reviews in one place, including ones Google removed, with reply templates and a QR-code poster for asking customers.
- Audit, Smart Tasks and AI agent
- A weekly audit scores the profile from 0 to 100% with priorities, Smart Tasks hand out weekly fixes, and the AI agent answers questions about your market.
- Protection, website and schema
- Guards the profile against unwanted changes, builds a local website from its data and generates LocalBusiness schema markup.
- Agency tools
- Pro plans add white-label client reports, branded team and client access, a rank checker widget for leads, and sales and research modes.
Plans
GBPly
Business$39
per month for 1 profile, billed monthly
Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.
Business x10$199
per month for 10 profiles, billed monthly
Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.
Agency$69
per month for 1 profile, billed monthly
Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.
Agency x10$349
per month for 10 profiles, billed monthly
Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.
Localo
Single Business$39
per month for 1 Business Profile, billed monthly
Rank maps, reviews, AI posts, website builder, profile protection, audits, weekly tasks and the AI agent for one profile. $389 billed yearly.
Pro 10$69
per month for up to 10 Business Profiles, billed monthly
5 optimization seats, white-label reports, team and client access, and lead-finding tools. $699 billed yearly.
Pro 30$149
per month for up to 30 Business Profiles, billed monthly
15 optimization seats and a dedicated account manager. $1,499 billed yearly.
Pro 60$249
per month for up to 60 Business Profiles, billed monthly
30 optimization seats and a dedicated account manager. $2,499 billed yearly.
Pro 120$399
per month for up to 120 Business Profiles, billed monthly
60 optimization seats and a dedicated account manager. $3,999 billed yearly.
EnterpriseCustom
A custom number of Business Profiles at a custom price, for agencies with more than 120 clients.
Ways to pay less
GBPly
- Annual discount
Two months free with yearly billing
GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.
Localo
- Annual discount
Two months free with yearly billing
Localo's pricing page offers 2 months free when paying yearly: Single Business is $389 a year against $39 a month.
Common questions
Which is cheaper, GBPly or Localo?
As of Oct 23, 2026, they start at the same price. GBPly starts at $39 per month for 1 profile, billed monthly, and Localo starts at $39 per month for 1 Business Profile, billed monthly.
Which has a free plan, GBPly or Localo?
As of Oct 23, 2026, neither GBPly nor Localo has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.