F! Insights vs Local Viking (2026): which should you pick?

Pick F! Insights if

• Fits if you're a local SEO consultant who prospects with free audits of local businesses
• Works for agencies that want leads and client data kept in their own WordPress database

Look elsewhere if

• Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
• Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
• Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
• Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
• Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each

Pick Local Viking if

• Fits if you're an agency posting to dozens of Google Business Profiles every week
• Works for spotting unwanted edits to client listings, including Google's own

Look elsewhere if

• Not for you if you want to try it first, as no free plan or trial is listed
• Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
• Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
• Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
• Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name

F! Insights

• Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
• Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
• Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
• White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.

Local Viking

• No free trial or free plan is listed on the pricing page.
• Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
• White-label reporting and the geogrid widget start at the Pro plan.
• The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.

F! Insights

Business Profile scanner

A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.

Lead capture and pipeline

On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.

AI outreach drafts

Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.

Client workspace

Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.

Geogrid and Near Me score

Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.

Stripe client billing

Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.

Local Viking

Post scheduling

Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.

Listing management and protection

Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.

Rank tracking and geogrids

Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.

Photo scheduling

A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.

Reviews, audits and reports

Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.

API, webhooks and MCP

A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.

F! Insights

• Explore$0

  Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding.

• Solo$100

  per month for 1 website, billed monthly

  Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra.

• Agency$3,000

  per year for unlimited websites, billed annually

  Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing.

Local Viking

• Single$39

  per month for 1 listing

  Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.

• Starter$59

  per month for up to 10 listings

  3,200 keyword credits and 8,100 geogrid credits a month.

• Pro$99

  per month for up to 20 listings

  5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.

• Agency$149

  per month for up to 40 listings

  17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.

• Enterprise$200

  per month for up to 70 listings

  26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.