F! Insights vs LocalAuditPro (2026): which should you pick?

Pick F! Insights if

• Fits if you're a local SEO consultant who prospects with free audits of local businesses
• Works for agencies that want leads and client data kept in their own WordPress database

Look elsewhere if

• Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
• Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
• Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
• Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
• Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each

Pick LocalAuditPro if

• Fits if you're a consultant who audits local businesses before pitching them
• Works for agencies sending branded audit reports to prospects

Look elsewhere if

• Too light for ongoing work, as it produces one-off audits and changes nothing on Google
• Tight if you're trying it, as the 3 free audits come without PDFs or lead saving
• Pricey if you want white-label reports or CSV lead export, which need Agency at $99 a month
• Watch out: refunds cover only billing errors or access failures, asked for within 7 days

F! Insights

• Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
• Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
• Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
• White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.

LocalAuditPro

• The free trial is 3 audit reports in total, without PDF downloads or lead saving.
• White-label reports and CSV lead export need the Agency plan at $99 a month.
• It produces one-off diagnostic audits; the vendor notes it does not change Google data or guarantee rankings.
• Refunds cover only billing errors or access failures, requested within 7 days; used time and completed audits are not refunded.

F! Insights

Business Profile scanner

A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.

Lead capture and pipeline

On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.

AI outreach drafts

Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.

Client workspace

Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.

Geogrid and Near Me score

Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.

Stripe client billing

Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.

LocalAuditPro

Google Business Profile audit

Scores nine signals, including business info, categories, reviews and owner replies, photos and local pack visibility, from a name, phone number or Maps link.

Citation and NAP checks

Looks at directory presence and whether the business name, address and phone number match across key platforms.

Website trust signals

Checks the linked website for schema markup, authority signals, mobile performance and indexing.

Fix priorities

Ranks the gaps it finds by likely impact and gives AI-written suggestions; the free audits get basic suggestions only.

PDF reports

Client-ready PDF audit reports on paid plans, with the agency's own branding on the Agency plan.

Lead saving and export

Save audited businesses with their score, email, website and location as leads, and export them as CSV on the Agency plan.

F! Insights

• Explore$0

  Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding.

• Solo$100

  per month for 1 website, billed monthly

  Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra.

• Agency$3,000

  per year for unlimited websites, billed annually

  Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing.

LocalAuditPro

• Pro$59

  per month for 100 audits

  Downloadable PDF reports, saved audits and lead details, action-focused recommendations and email support.

• Agency$99

  per month for 500 audits

  White-label PDF reports, CSV lead export, audit history and client tracking, and priority support.

• CustomCustom

  Higher audit limits for agencies and enterprises, set up by contacting support.