F! Insights vs Local Falcon (2026): which should you pick?
As of Oct 23, 2026, Local Falcon grades higher than F! Insights: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Local Falcon grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
F! Insights
Self-hosted WordPress plugin for Google Business Profile audits
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
Which one is for you
Pick F! Insights if
- Fits if you're a local SEO consultant who prospects with free audits of local businesses
- Works for agencies that want leads and client data kept in their own WordPress database
Look elsewhere if
- Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
- Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
- Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
- Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
- Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each
Pick Local Falcon if
- Fits if you want to see street by street where a business ranks on Google and Apple Maps
- Works for agencies sending clients white-label map ranking reports
Look elsewhere if
- Watch out: every scan spends credits, and monthly credits expire at the end of each month
- Tight if you're trying it free, as the 100 sign-up credits cover four 5x5 scans, once
- Pricey if you need the on-demand API, a separate $199 a month plus $0.0032 per request
- Skip it if you want Looker Studio or Zapier on monthly Starter, as they need Basic ($49.99) or yearly billing
- Too light for managing listings or replying to reviews, as it tracks rankings and compares reviews only
How we grade them
| 1.8GPAF! InsightsWeak | 2.2GPALocal FalconFair | |
|---|---|---|
| Value for money | DSolo is $100 a month for one website plus API use, just past where this category's dearest tenth starts ($99), and Agency is $3,000 a year. The free plugin is only free if you host WordPress and pay Google and Anthropic, about $0.01 to $0.05 a scan. | CStarter is $24.99 a month for 7,500 credits, about 300 scans of a 5x5 grid, under this category's middle ($31). Monthly credits expire, extras are $0.05 each, and each Falcon AI report costs 25 credits. |
| Free plan and trial | CThe free plugin scans without limit, with AI-scored reports and competitor benchmarks, but has no lead capture, branding or bulk scanning, and you pay the API costs. Paid trials take a card. | CNo free plan. You get 100 credits on sign-up with no card, but it's a one-time grant, enough for four 5x5 scans. |
| Features | CA profile scanner for your site, lead capture and a pipeline, a bulk scanner, AI outreach drafts, client tabs for posts and profile edits, and a geogrid. It's built for prospecting, and edits go to Google only, with no other directories on record. | CGrids from 3x3 to 21x21 points on Google and Apple Maps, AI answer checks, competitor and trend reports, white-label exports and review comparison. It does rank tracking fully, but that's a smaller job: no listing sync or review replies. |
| Ease of use | DNo rating on record. It's a self-hosted WordPress plugin: you install it and paste in your own Google Places and Anthropic API keys, which means setting up Google Cloud and Anthropic accounts first. | CNo rating on record. You pick grid sizes, keywords and schedules and budget credits for each scan, so there's some maths before you know what a month will cover. |
| Platforms and integrations | BRuns in the browser through your own WordPress site, with no desktop or phone app. It connects to Google Business Profile, Google Places, Claude and Stripe. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Apple Business Connect, Looker Studio, Zapier and n8n, with an MCP server, a Claude connector and a ChatGPT plugin. |
| Best for | prospecting local SEO clients from WordPress | map rank grids on Google, Apple Maps and AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: F! Insights and Local Falcon. How we grade
Price against what you get
F! Insights starts at $100 a month and scores 2.0 out of 4 on features, ease of use and platforms. Local Falcon starts at $24.99 a month and scores 2.3.
Local Falcon scores higher and starts $75.01 a month lower. Of the other local SEO tools on the chart, 36 score higher than F! Insights for less, and 5 score higher than Local Falcon for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers site audit and local listings.
- Local Falcon also covers AI agents, reports, keyword research and AI search visibility.
At a glance
| F! Insights | Local Falcon | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $100 per month for 1 website, billed monthly | $24.99 per month for 7,500 credits, billed monthly |
| Free plan | Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning. | None |
| Free trial | 14-day free trial on Solo and 30 days on Agency; a card is taken at checkout | 100 free credits on sign-up, no credit card needed |
| Web | ||
| Made by | Martinez Calderon LLC | Local Falcon LLC |
| Price read from | fricking.website | localfalcon.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
F! Insights
- Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
- Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
- Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
- White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.
Local Falcon
- Every scan spends credits, and monthly credits expire at the end of each month; extra pay-as-you-go credits cost $0.05 each and do not expire.
- The Looker Studio and Zapier integrations need more than the monthly Starter package: Basic at $49.99 or Starter billed yearly.
- The on-demand API is a separate $199 a month subscription plus $0.0032 per request.
- The 100 free credits are a one-time grant, enough for four 5x5 scans.
Key features
F! Insights
- Business Profile scanner
- A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.
- Lead capture and pipeline
- On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.
- AI outreach drafts
- Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.
- Client workspace
- Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.
- Geogrid and Near Me score
- Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.
- Stripe client billing
- Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.
Local Falcon
- Geogrid rank tracking
- Scans Google Business Profile and Apple Business Connect rankings on grids from 3x3 to 21x21 points, including service-area scans, scheduled scans and campaigns.
- AI visibility tracking
- Checks whether ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Grok recommend a business, using the same credits as map scans.
- Falcon AI and Falcon Agent
- Falcon AI writes an analysis with recommendations for a scan at 25 credits per report; the Falcon Agent assistant is included with every credit package.
- Reports
- Campaign, competitor, trend, keyword and location reports, with public report links, CSV and PDF exports and white-label reports.
- Reviews analysis
- Imports up to 1,000 Google reviews for a listing and compares them with the reviews of three top competitors.
- Integrations and AI connectors
- Looker Studio, Zapier and n8n integrations, an MCP server, a Claude connector and a ChatGPT plugin; scans started from an AI assistant use your credits.
Plans
F! Insights
Explore$0
Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding.
Solo$100
per month for 1 website, billed monthly
Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra.
Agency$3,000
per year for unlimited websites, billed annually
Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing.
Local Falcon
Starter$24.99
per month for 7,500 credits, billed monthly
1 credit = 1 grid point, so 7,500 credits cover 300 scans of a 5x5 grid. Unlimited keywords and locations. Yearly: $299.88 for 90,000 credits.
Basic$49.99
per month for 15,150 credits, billed monthly
Adds the Looker Studio and Zapier integrations, which monthly Starter lacks. Yearly: $599.88 for 183,000 credits.
Pro$99.99
per month for 31,250 credits, billed monthly
A larger credit allowance at a lower cost per credit. Yearly: $1,199.88 for 383,000 credits.
Premium$199.99
per month for 63,150 credits, billed monthly
The largest standard package. Yearly: $2,399.88 for 778,000 credits.
Enterprise$499
per month for 157,000 credits, billed monthly
Enterprise packages run from $499 to $4,999 a month for up to 1,570,000 credits, or $5,988 to $59,988 a year.
Common questions
Which is cheaper, F! Insights or Local Falcon?
As of Oct 23, 2026, Local Falcon is cheaper to start with: $24.99 a month, against $100 a month for F! Insights. F! Insights starts at $100 per month for 1 website, billed monthly, and Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly.
Which has a free plan, F! Insights or Local Falcon?
As of Oct 23, 2026, only F! Insights has a free plan. Local Falcon does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.