Alternatives · Local SEO
F! Insights alternatives
As of Oct 24, 2026, the best F! Insights alternative for most people is BrightLocal (2.4 GPA), second in our ranking of local SEO tools. The best free one is GMB Everywhere (2.2 GPA).
F! Insights compared with 5 alternatives: BrightLocal, Local Falcon, LocalAuditPro, Local Viking and GMB Everywhere.
F! Insights has a free plan. Paid plans start at $100 per month for 1 website, billed monthly. 1 of the 5 alternatives is free or has a free plan. 3 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| F! InsightsThis tool | Free plan · from $100/mo | Yes | Web |
| BrightLocal | Free trial · from $31/mo | Trial only | Web |
| Local Falcon | Free trial · from $24.99/mo | Trial only | Web |
| LocalAuditPro | Free trial · from $59/mo | Trial only | Web |
| Local Viking | From $39/mo | No | Web |
| GMB Everywhere | Free plan · from $15/mo | Yes | Browser extension |
Price against what you get
F! Insights starts at $100 a month and scores 2.0 out of 4 on features, ease of use and platforms. 3 of the 5 alternatives on this chart score higher and start lower: BrightLocal, Local Falcon and Local Viking.
LocalAuditPro and GMB Everywhere start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from F! Insights
BrightLocal
Local SEO platform for rankings, listings, reviews and AI visibility
- BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
- BrightLocal has no free plan, only a free trial, unlike F! Insights.
- BrightLocal also covers reports, review collection and AI search visibility.
- BrightLocal does not cover site audit, which F! Insights does.
Suits: Agencies reporting local rankings and listings for many client locations
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
- Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly.
- Local Falcon has no free plan, only a free trial, unlike F! Insights.
- Local Falcon also covers AI agents, reports, keyword research and AI search visibility.
- Local Falcon does not cover site audit and local listings, which F! Insights does.
Suits: Agencies showing clients map rankings across a city or service area
LocalAuditPro
Google Business Profile audits with PDF reports and saved leads
- LocalAuditPro starts at $59 per month for 100 audits.
- LocalAuditPro has no free plan, only a free trial, unlike F! Insights.
- LocalAuditPro also covers reports.
- LocalAuditPro does not cover rank tracking and local listings, which F! Insights does.
Suits: Freelancers and consultants who audit local businesses before pitching them
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
- Local Viking starts at $39 per month for 1 listing.
- Local Viking has no free plan, unlike F! Insights.
- Local Viking also covers reports.
- Local Viking does not cover site audit, which F! Insights does.
Suits: Agencies posting to dozens of Google Business Profiles each week
GMB Everywhere
Chrome extension for auditing Google Business Profiles on Maps
- GMB Everywhere starts at $15 per user / month, billed annually ($30 billed monthly).
- GMB Everywhere also lists a browser extension.
- GMB Everywhere lists no web app, which F! Insights has.
- GMB Everywhere does not cover rank tracking and local listings, which F! Insights does.
Suits: Local SEOs auditing competitors' Google Business Profiles
Limits worth knowing in F! Insights
- Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
- Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
- Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
- White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.
Common questions
What are the alternatives to F! Insights?
The alternatives to F! Insights in this directory are BrightLocal, Local Falcon, LocalAuditPro, Local Viking and GMB Everywhere. Each one has a side-by-side comparison with F! Insights.
Is there a free alternative to F! Insights?
Yes. GMB Everywhere has a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.
