The F! Insights Insider’s Guide
Everything we know about F! Insights in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
F! Insights
The Insider’s Guide
Self-hosted WordPress plugin for Google Business Profile audits
Every plan, grade, refund rule and rival among local SEO tools, read from F! Insights’s own pages.
Made by Martinez Calderon LLC · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from F! Insights’s own pages, its app-store listings and our grades. Every fact in it is on F! Insights’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 61 other local SEO tools we grade
F! Insights is a WordPress plugin for local SEO consultants and agencies that audits Google Business Profiles to find and win clients. A free scanner gives any business an AI-scored report; paid licenses add lead capture, bulk scanning, AI-written outreach, client management and Stripe billing. It runs on your own site with your own Google and Anthropic API keys, so the data stays in your WordPress database.
To get you started, here are 9 things to know about F! Insights, taken from its own pages and our grades.
- 1
Best for prospecting local SEO clients from WordPress
Insights is a WordPress plugin that audits Google Business Profiles so consultants can find and pitch clients.
- 2
Paid plans start at $100 a month
As its pricing page puts it: $100 per month for 1 website, billed monthly.
- 3
There is a free plan
Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning.
- 4
It runs on Web
Web.
- 5
Business Profile scanner
A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.
- 6
Lead capture and pipeline
On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.
- 7
AI outreach drafts
Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.
- 8
A 1.8 GPA, above 4 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace F! Insights you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
F! Insights at a glance
- Pricing
- Free plan, from $100 per month for 1 website, billed monthly
- Free plan
- Yes
- Free trial
- 14-day free trial on Solo and 30 days on Agency; a card is taken at checkout
- Runs on
- Web
- Made by
- Martinez Calderon LLC
- Category
- Local SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for prospecting local SEO clients from WordPress
F! Insights is a WordPress plugin that audits Google Business Profiles so consultants can find and pitch clients. The free version scans without limit, and paid licenses add lead capture, bulk scanning and AI outreach from $100 a month. You run it on your own site with your own Google and Anthropic keys, pay them per scan, and its pages disagree on what Agency costs and covers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Solo is $100 a month for one website plus API use, just past where this category's dearest tenth starts ($99), and Agency is $3,000 a year. The free plugin is only free if you host WordPress and pay Google and Anthropic, about $0.01 to $0.05 a scan. |
| Free plan and trial | C | The free plugin scans without limit, with AI-scored reports and competitor benchmarks, but has no lead capture, branding or bulk scanning, and you pay the API costs. Paid trials take a card. |
| Features | C | A profile scanner for your site, lead capture and a pipeline, a bulk scanner, AI outreach drafts, client tabs for posts and profile edits, and a geogrid. It's built for prospecting, and edits go to Google only, with no other directories on record. |
| Ease of use | D | No rating on record. It's a self-hosted WordPress plugin: you install it and paste in your own Google Places and Anthropic API keys, which means setting up Google Cloud and Anthropic accounts first. |
| Platforms and integrations | B | Runs in the browser through your own WordPress site, with no desktop or phone app. It connects to Google Business Profile, Google Places, Claude and Stripe. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who F! Insights is for
- Fits if you're a local SEO consultant who prospects with free audits of local businesses
- Works for agencies that want leads and client data kept in their own WordPress database
Who it is not for
- Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
- Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
- Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
- Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
- Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each
Good to know
Good for
- Local SEO consultants who prospect with free audits of local businesses
- Agencies that want leads and client data kept in their own WordPress
- Freelancers selling Google Business Profile management retainers
Worth knowing
- Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
- Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
- Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
- White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$100
A month to start. There is a free plan too
F! Insights has a free plan. Paid plans start at $100 per month for 1 website, billed monthly.
Explore
$0
Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding.
Solo
$100
per month for 1 website, billed monthly
Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra.
Agency
$3,000
per year for unlimited websites, billed annually
Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing.
The free plan
Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning.
Trying it first
14-day free trial on Solo and 30 days on Agency; a card is taken at checkout
Read from fricking.website on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Self-hosted WordPress plugin for Google Business Profile audits. Here is what it does, as its own site describes it, and what it covers: self-hostable, AI features, rank tracking, site audit, local listings.
It's built for prospecting, and edits go to Google only, with no other directories on record.
- Business Profile scanner
- A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.
- Lead capture and pipeline
- On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.
- AI outreach drafts
- Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.
- Client workspace
- Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.
- Geogrid and Near Me score
- Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.
- Stripe client billing
- Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.
Where it runs
- Web
What it works with
- WordPress
- Google Business Profile
- Google Places API
- Claude
- Stripe
F! Insights is made by Martinez Calderon LLC.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/61
Other local SEO tools it is graded above
F! Insights's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on value for money (D, above 0).
Its paid plans start at $100 a month, against a middle price of $30.50 for the category: 44 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 36 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. F! Insights’s own letter is outlined.
- DValue for moneyAbove 0 of 61
- CFree plan and trialAbove 24 of 61
- CFeaturesAbove 2 of 61
- DEase of useAbove 0 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. F! Insights is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace F! Insights you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $1,200 a year.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, WordPress, Google Business Profile and Google Places API among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. F! Insights’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BrightLocal, Local Falcon, LocalAuditPro, Local Viking and GMB Everywhere
The 5 tools F! Insights is most often weighed against, with where each one differs from it.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- F! Insights has a free plan. BrightLocal does not, though it has a free trial.
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers site audit.
- 2.2GPA
Local Falcon
Free trial · from $24.99/mo
Geogrid rank tracker for Google, Apple Maps and AI answers.
- F! Insights has a free plan. Local Falcon does not, though it has a free trial.
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers site audit and local listings.
- 2.0GPA
LocalAuditPro
Free trial · from $59/mo
Google Business Profile audits with PDF reports and saved leads.
- F! Insights has a free plan. LocalAuditPro does not, though it has a free trial.
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers rank tracking and local listings.
- 1.8GPA
Local Viking
From $39/mo
Google Business Profile manager for agencies, with posts and geogrids.
- F! Insights has a free plan. Local Viking does not.
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers site audit.
- 2.2GPA
GMB Everywhere
Free plan · from $15/mo
Chrome extension for auditing Google Business Profiles on Maps.
- Only F! Insights lists a web app.
- Only GMB Everywhere lists a browser extension.
- F! Insights is self-hostable, according to its own site.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is F! Insights free?
F! Insights has a free plan.
How much does F! Insights cost?
F! Insights lists 3 plans.
What platforms does F! Insights work on?
F! Insights is available on Web.
Does F! Insights have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. F!
Does F! Insights have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. F!
Is F! Insights open source?
F! Insights is not described as open source on its own site, as read on Oct 23, 2026.
Can F! Insights be self-hosted?
Yes. F!
What does F! Insights integrate with?
F! Insights's listing names WordPress, Google Business Profile, Google Places API, Claude and Stripe.
Does F! Insights have a free trial?
Yes. 14-day free trial on Solo and 30 days on Agency; a card is taken at checkout.
Who makes F! Insights?
F! Insights is made by Martinez Calderon LLC.
What are the alternatives to F! Insights?
The closest alternatives to F! Insights in our directory are BrightLocal, Local Falcon, LocalAuditPro, Local Viking and GMB Everywhere.
How does F! Insights compare with other local SEO tools?
F! Insights's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
Is F! Insights good value for money?
ToolGPA grades F! Insights D for value for money.
Could I make my own version of F! Insights?
To replace F! Insights you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from F! Insights’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from F! Insights' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Martinez Calderon LLC. Prices change, so check fricking.website before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- F! Insights, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/f-insights
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "F! Insights: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/f-insights
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/f-insights/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded local SEO tools after F! Insights, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what F! Insights’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. F! Insights is a trademark of its owner, and this guide is not made, paid for or approved by Martinez Calderon LLC. Prices and plans change: check fricking.website before you buy.