The Moz Local Insider’s Guide
Everything we know about Moz Local in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Moz Local
The Insider’s Guide
Listings, reviews and local rank grids from Moz, priced per location
Every plan, grade, refund rule and rival among local SEO tools, read from Moz Local’s own pages.
Made by SEOMoz, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Moz Local’s own pages, its app-store listings and our grades. Every fact in it is on Moz Local’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 15 of the 61 other local SEO tools we grade
Moz Local is the local SEO product from Moz. It pushes a business's details to more than 90 directories and keeps them synced, tracks map pack rankings on a local grid and gathers reviews from several sites into one dashboard. Higher tiers add review replies, social posting and reporting. Each physical location is a separate subscription, and listings are supported in the US, UK and Canada.
To get you started, here are 8 things to know about Moz Local, taken from its own pages and our grades.
You enter each location's details and connect Google and Facebook before listings and reviews start flowing in.
- 1
Best for keeping one location's listings in sync
There's no free plan or trial, each location is its own subscription, and listings only work for businesses in the US, UK and Canada.
- 2
Paid plans start at $16 a month
As its pricing page puts it: $16 per location / month, billed yearly ($20 billed monthly).
- 3
It runs on Web
Web.
- 4
Listings sync
Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- 5
Local Grid
A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- 6
Review management
Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- 7
A 2.0 GPA, above 15 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Moz Local you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Moz Local at a glance
- Pricing
- Paid, from $16 per location / month, billed yearly ($20 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- SEOMoz, Inc.
- Category
- Local SEO Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for keeping one location's listings in sync
Moz Local sends your business details to more than 90 directories, keeps them synced and maps your map pack rankings on a grid, from $16 a location a month on yearly billing. There's no free plan or trial, each location is its own subscription, and listings only work for businesses in the US, UK and Canada.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Lite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. |
| Free plan and trial | F | Nothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. |
| Features | C | Listings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. |
| Ease of use | C | No rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Moz Local is for
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Who it is not for
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
Good to know
Good for
- Single-location businesses in the US, UK or Canada keeping listings accurate
- Agencies managing listings for a handful of client locations
- Businesses that want listings, reviews and social posts in one tool
Worth knowing
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16
A month to start
Moz Local is a paid product, starting at $16 per location / month, billed yearly ($20 billed monthly).
Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro.
Lite
$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred
$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite
$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
Enterprise
Custom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Read from moz.com on Oct 23, 2026.
Ways to pay less
Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Stated on moz.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Listings, reviews and local rank grids from Moz, priced per location. Here is what it does, as its own site describes it, and what it covers: AI features, reports, rank tracking, review collection, local listings.
The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews.
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Where it runs
- Web
What it works with
- Google Business Profile
- TikTok
Moz Local is made by SEOMoz, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/61
Other local SEO tools it is graded above
Moz Local's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
It stands best on value for money (B, above 44 of 61) and worst on free plan and trial (F, above 0).
Its paid plans start at $16 a month, against a middle price of $30.50 for the category: 10 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Moz Local’s own letter is outlined.
- BValue for moneyAbove 44 of 61
- FFree plan and trialAbove 0 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Moz Local is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Moz Local you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher. It costs $192 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Business Profile, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Moz Local’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BrightLocal, Yext, Whitespark, Synup and Uberall
The 5 tools Moz Local is most often weighed against, with where each one differs from it.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- BrightLocal also covers AI search visibility.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- Only Yext lists iOS and Android apps.
- Moz Local also covers reports, rank tracking and review collection.
- Yext also covers AI agents and AI search visibility.
- 2.6GPA
Whitespark
Free plan · from $1/mo
Local SEO tools sold one by one: rank grids, citations and GBP control.
- Whitespark has a free plan. Moz Local does not.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- Moz Local also covers reports.
- Synup also covers AI agents and AI search visibility.
- 2.0GPA
Uberall
Paid
Listings, reviews and local social for multi-location brands.
- Only Uberall lists iOS and Android apps.
- Moz Local also covers rank tracking.
- Uberall also covers AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Moz Local free?
No. Moz Local is a paid product, starting at $16 per location / month, billed yearly ($20 billed monthly).
How much does Moz Local cost?
Moz Local lists 4 plans. Lite: $16 per location / month, billed yearly ($20 billed monthly).
What platforms does Moz Local work on?
Moz Local is available on Web.
Does Moz Local offer any discounts?
Moz Local publicly lists the following: Save 20% by paying yearly.
Does Moz Local have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Moz Local is listed for Web.
Does Moz Local have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Moz Local is listed for Web.
Is Moz Local open source?
Moz Local is not described as open source on its own site, as read on Oct 23, 2026.
What does Moz Local integrate with?
Moz Local's listing names Google Business Profile, Facebook, Instagram, LinkedIn and TikTok.
Who makes Moz Local?
Moz Local is made by SEOMoz, Inc.
What are the alternatives to Moz Local?
The closest alternatives to Moz Local in our directory are BrightLocal, Yext, Whitespark, Synup and Uberall.
How does Moz Local compare with other local SEO tools?
Moz Local's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
Is Moz Local good value for money?
ToolGPA grades Moz Local B for value for money. Its paid plans start at $16 a month, against a middle price of $30.50 for the category: 10 of the 47 others that charge start lower.
Could I make my own version of Moz Local?
To replace Moz Local you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Moz Local’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Moz's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEOMoz, Inc. Prices change, so check moz.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Moz Local, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/moz-local
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Moz Local: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/moz-local
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/moz-local/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded local SEO tools after Moz Local, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Moz Local’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Moz Local is a trademark of its owner, and this guide is not made, paid for or approved by SEOMoz, Inc. Prices and plans change: check moz.com before you buy.