Local SEO Tools
Free local SEO tools
16 of the 62 local SEO tools in this directory are free or have a free plan.
3 have no paid plan at all. The rest pair a free plan with paid ones, and the table says what each free plan includes.
Listings checked up to Oct 23, 2026 · Where the facts come from
| Tool | Price | What is free |
|---|---|---|
| WhitesparkLocal SEO tools sold one by one: rank grids, citations and GBP control | Free plan · from $1/mo | Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid. |
| Grid My BusinessGeo-grid map rank tracker with AI search checks and GBP tools | Free plan · from $24/mo | Starter plan: 250 scan credits (about 10 scans), 2 business profiles, 5 competitors, 20 citation checks, weekly rank updates and 30 days of scan history. |
| GMB EverywhereChrome extension for auditing Google Business Profiles on Maps | Free plan · from $15/mo | 5 views a month across audits, Teleport and AI tools, plus 5 uses in total of Category Finder, Local Scan, Website Audit and the AI visibility checker. |
| PlePerGoogle Business Profile monitoring, analysis and local SEO tools | Free plan · from $18/yr | Most tools can be used without an account under small daily limits, and the free rank tracker runs smaller grids; monitoring and profile analysis need a plan. |
| LocalClarityListings, reviews and local keywords priced per location | Free plan · from $6/mo | Solo plan: 1 location on Google only, with a limited number of users, the review dashboard and inbox, image management, Google Q&A and insights reports. |
| FlentoGoogle Business Profile manager with reviews, posts and grid tracking | Free plan · from $19/mo | 1 business location and 100 credits a month, with every feature included. No credit card needed. |
| GeogridGoogle Maps grid rank tracker with heatmaps for local SEO agencies | Free plan · from $24/mo | 200 credits at signup plus 50 a month, up to 5 scans, 3 AI insights a month and one weekly rescan on grids up to 7×7. No card needed. |
| Local GlyphLocal SEO platform for map grids, AI visibility and Google profiles | Free plan · from $45/mo | 30 one-time credits for scans, plus the GBP suite, analytics dashboard and citation finder, which use no credits. Unlimited projects; no white-label reports. |
| Google Business ProfileFree listing that sets how a business shows on Google Maps and Search | Free | Everything. There is no paid plan. |
| Bing Places for BusinessFree Microsoft listing for a business on Bing search and Bing Maps | Free | Everything. There is no paid plan. |
| Apple BusinessFree Apple portal for a business's place card on Apple Maps | Free | Everything. There is no paid plan. |
| Yelp for BusinessFree Yelp business page, with paid ads and page upgrades | Free plan · from $150/mo | Yelp Business Page: claim or create a page, edit details, upload unlimited photos, reply to reviews and messages, take quote requests and track visits and leads. |
| GMB CrushGoogle Business Profile toolkit with geogrids, audits and training | Free plan · from $30/mo | Free account with the free Chrome extension, which shows Google Maps results from any zip code or address; the web app's tools need a paid plan or the trial. |
| Lead Oracle AIAI that runs Google Business Profile posting and reviews per location | Free plan · from $99/mo | Free Chrome extension that scores Google Business Profiles in Maps results, with 5 audit reports a month and no card needed. |
| CheckLocalSEOFree local SEO scan, then AI fixes to your Google profile for $19 | Free plan · from $19/mo | Free Local SEO Check: an A-F score, the top 3 critical issues and snapshots of the Google profile, on-page SEO and reviews. No signup or card. |
| F! InsightsSelf-hosted WordPress plugin for Google Business Profile audits | Free plan · from $100/mo | Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning. |
Common questions
Which local SEO tools are free?
16 of the 62 local SEO tools in this directory are free or have a free plan. They are Whitespark, Grid My Business, GMB Everywhere, PlePer, LocalClarity, Flento, Geogrid, Local Glyph, Google Business Profile, Bing Places for Business, Apple Business, Yelp for Business, GMB Crush, Lead Oracle AI, CheckLocalSEO and 1 more.
Which local SEO tools are free with no paid plan?
Google Business Profile, Bing Places for Business and Apple Business have no paid plan. The others on this page limit the free plan and sell paid ones.
When was this checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and each listing names the pages it was read from.