Adtraction vs Tradedoubler (2026): which should you pick?
As of Nov 13, 2026, Tradedoubler grades higher than Adtraction: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Tradedoubler grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Adtraction
Partner marketing network with self-managed and full-service plans
Tradedoubler
Partner marketing network with a self-serve plan for small brands
Which one is for you
Pick Adtraction if
- Fits if you want pay-per-sale partners in Europe and the UK
- Works for brands that want an account manager at a higher tier
Look elsewhere if
- Watch out: prices are in pounds and carry a 3% tracking fee
- Pricey if you add extras: Adtraction Plus is £149 a month, and Managed add-ons run £249 and £499
- Skip it if you want the biggest partner pool, as it has about 8,000
- Watch out: guided launch and setup is an extra
Pick Tradedoubler if
- Fits if you are a small brand starting an affiliate program
- Works for stores on Shopify, PrestaShop or WooCommerce
Look elsewhere if
- Watch out: the fee is on top of the commission paid on sales
- Tight if you stay on Start, as partner messages cap at 50 a month
- Skip it if you are a larger brand, as no price is published for those programs
- Watch out: prices are in euros
How we grade them
| 1.6GPAAdtractionWeak | 2.2GPATradedoublerFair | |
|---|---|---|
| Value for money | CSelf-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools. | CStart is €59 a month, close to the $69 middle for affiliate tools. Run is €199. |
| Free plan and trial | FNo free plan or trial on the listing, so you pay before you can try it. | CThe first month of Grow is free with no contract and 30 days notice. The listing doesn't say a card is needed. Nothing is free after that. |
| Features | CA partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks. | CCommission control, real-time tracking, several partner programs and publisher tools. Larger brands go through a sales route instead. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. |
| Platforms and integrations | CWeb only, with Shopify the one integration named. | BWeb, with Shopify, PrestaShop, WooCommerce and Google Tag Manager. |
| Best for | pay-per-sale affiliate partnerships with a small network | a self-serve affiliate platform for brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adtraction and Tradedoubler. How we grade
Price against what you get
Adtraction starts at about $132.65 a month and scores 2.0 out of 4 on features, ease of use and platforms. Tradedoubler starts at about $65.91 a month and scores 2.3.
Tradedoubler scores higher and starts $66.74 a month lower. Of the other affiliate and referral tools on the chart, 30 score higher than Adtraction for less, and 13 score higher than Tradedoubler for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Adtraction | Tradedoubler | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | £99 per month plus a 3% tracking fee | €59 per month (Grow Start), after a free first month |
| Free plan | None | None |
| Free trial | None listed | First month of Grow free, with no contract and 30 days notice |
| Web | ||
| Made by | Adtraction | Tradedoubler |
| Price read from | adtraction.com | tradedoubler.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Adtraction
- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.
Tradedoubler
- Prices on the Grow page are in euros and are charged in addition to the commission paid on sales.
- Larger brands register and are then contacted by the team, so no price is published for those programs.
- The Start plan caps partner inMail messages at 50 a month; unlimited messages need Run.
Key features
Adtraction
- Partner marketplace
- Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- Pay per sale
- Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- Reporting and tracking
- Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- Account management tiers
- Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- Adtraction Plus add-on
- An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.
Tradedoubler
- Grow self-service platform
- Small and medium businesses set up a partner program themselves, with integrations for Shopify, PrestaShop, WooCommerce, JavaScript and Google Tag Manager.
- Commission control
- Brands set rates to reward sales, leads or clicks, and choose which publishers to work with using search filters.
- Real-time tracking and reporting
- The dashboard shows campaign performance live, and Tradedoubler automates payments to publishers.
- Several partner programs
- Besides partner programs the site lists influencer marketing, white label or in-house, lead generation and app marketing offers.
- Publisher tools
- Publishers get a program directory, a developer portal and API documentation.
Plans
Adtraction
Self-managed£99
per month, plus 3% tracking fee
Launch and run your own program with full platform access, the partner marketplace and Shopify integration.
Managed£149
per month, plus custom tracking fee
Adds proactive partner recruitment and access to the customer success team.
Full service£199
per month, plus custom tracking fee
Adds a dedicated local account manager, quarterly business reviews and industry benchmarks.
Tradedoubler
Start€59
per month, first month free
Grow plan with 50 monthly inMail messages to partners and automatic publisher approvals.
Walk€99
per month
Adds up to 24-hour email support, newsletter promotion to publishers and 250 inMail messages a month.
Run€199
per month
Unrestricted features, unlimited inMail messages and account users, and free setup help from the team.
Common questions
Which is cheaper, Adtraction or Tradedoubler?
As of Nov 13, 2026, Tradedoubler is cheaper to start with: about $65.91 a month, against about $132.65 a month for Adtraction. Adtraction starts at £99 per month plus a 3% tracking fee, and Tradedoubler starts at €59 per month (Grow Start), after a free first month.
Which has a free plan, Adtraction or Tradedoubler?
As of Nov 13, 2026, neither Adtraction nor Tradedoubler has a free plan. Tradedoubler has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.