Tradedoubler vs Webgains (2026): which should you pick?
As of Nov 13, 2026, Tradedoubler grades higher than Webgains: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Tradedoubler grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Tradedoubler
Partner marketing network with a self-serve plan for small brands
Webgains
Service-led affiliate network for retailers, agencies and publishers
Which one is for you
Pick Tradedoubler if
- Fits if you are a small brand starting an affiliate program
- Works for stores on Shopify, PrestaShop or WooCommerce
Look elsewhere if
- Watch out: the fee is on top of the commission paid on sales
- Tight if you stay on Start, as partner messages cap at 50 a month
- Skip it if you are a larger brand, as no price is published for those programs
- Watch out: prices are in euros
Pick Webgains if
- Fits if you want an agency-style team to set up your affiliate program
- Works for brands that pay a monthly minimum instead of building it themselves
Look elsewhere if
- Skip it if you want self-serve, because the team recommends a service level
- Watch out: no advertiser rate is published
- Not for you if you want a trial, as none is listed
- Too light for tracking beyond affiliate marketing
How we grade them
| 2.2GPATradedoublerFair | 1.6GPAWebgainsWeak | |
|---|---|---|
| Value for money | CStart is €59 a month, close to the $69 middle for affiliate tools. Run is €199. | CRates aren't published; the site says there is one monthly minimum fee that differs by service level. |
| Free plan and trial | CThe first month of Grow is free with no contract and 30 days notice. The listing doesn't say a card is needed. Nothing is free after that. | FPublishers can sign up free, but advertisers get no free plan or trial and must request a demo. |
| Features | CCommission control, real-time tracking, several partner programs and publisher tools. Larger brands go through a sales route instead. | CA publisher network, account management, a tracking suite, agency access and learning material. The listing shows no gaps. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. |
| Platforms and integrations | BWeb, with Shopify, PrestaShop, WooCommerce and Google Tag Manager. | CWeb only, and the listing names no integrations. |
| Best for | a self-serve affiliate platform for brands | a managed affiliate network |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Tradedoubler and Webgains. How we grade
Where they differ
At a glance
| Tradedoubler | Webgains | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €59 per month (Grow Start), after a free first month | Not published |
| Free plan | None | None |
| Free trial | First month of Grow free, with no contract and 30 days notice | None listed |
| Web | ||
| Made by | Tradedoubler | Webgains Ltd |
| Price read from | tradedoubler.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Tradedoubler
- Prices on the Grow page are in euros and are charged in addition to the commission paid on sales.
- Larger brands register and are then contacted by the team, so no price is published for those programs.
- The Start plan caps partner inMail messages at 50 a month; unlimited messages need Run.
Webgains
- Advertiser rates are not published; the site says there is a single monthly minimum fee that differs by service level.
- Publishers can sign up free, according to the homepage, but advertisers must request a demo or start a program through the sales team.
- Programs are set up through the team, which recommends a service level, so it is not a self-serve tool.
Key features
Tradedoubler
- Grow self-service platform
- Small and medium businesses set up a partner program themselves, with integrations for Shopify, PrestaShop, WooCommerce, JavaScript and Google Tag Manager.
- Commission control
- Brands set rates to reward sales, leads or clicks, and choose which publishers to work with using search filters.
- Real-time tracking and reporting
- The dashboard shows campaign performance live, and Tradedoubler automates payments to publishers.
- Several partner programs
- Besides partner programs the site lists influencer marketing, white label or in-house, lead generation and app marketing offers.
- Publisher tools
- Publishers get a program directory, a developer portal and API documentation.
Webgains
- Publisher network
- The site claims more than 250,000 publisher partners and over 1,800 advertisers, with sales in more than 150 countries.
- Account management
- Advertisers get a dedicated team, with bespoke account management and local experts for opening programs in new markets.
- Resilient Tracking Suite
- Tracking is described as GDPR-compliant, with the platform quoted at 99.9% uptime.
- Agency access
- A separate offer for agencies lets them run affiliate programs for their clients' web stores from one platform.
- Learning resources
- A Knowledge Hub with platform guides, an affiliate glossary, downloadable guides and an affiliate calculator is free to use.
Plans
Tradedoubler
Start€59
per month, first month free
Grow plan with 50 monthly inMail messages to partners and automatic publisher approvals.
Walk€99
per month
Adds up to 24-hour email support, newsletter promotion to publishers and 250 inMail messages a month.
Run€199
per month
Unrestricted features, unlimited inMail messages and account users, and free setup help from the team.
Webgains
Pricing could not be confirmed. See webgains.com.
Common questions
Which is cheaper, Tradedoubler or Webgains?
As of Nov 13, 2026, Tradedoubler starts at €59 per month (Grow Start), after a free first month, and Webgains has no price we could confirm.
Which has a free plan, Tradedoubler or Webgains?
As of Nov 13, 2026, neither Tradedoubler nor Webgains has a free plan. Tradedoubler has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.