Adtraction vs Webgains (2026): which should you pick?
As of Nov 13, 2026, Adtraction and Webgains share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Adtraction
Partner marketing network with self-managed and full-service plans
From £99/mo
Webgains
Service-led affiliate network for retailers, agencies and publishers
Paid
Which one is for you
Pick Adtraction if
- Fits if you want pay-per-sale partners in Europe and the UK
- Works for brands that want an account manager at a higher tier
Look elsewhere if
- Watch out: prices are in pounds and carry a 3% tracking fee
- Pricey if you add extras: Adtraction Plus is £149 a month, and Managed add-ons run £249 and £499
- Skip it if you want the biggest partner pool, as it has about 8,000
- Watch out: guided launch and setup is an extra
Pick Webgains if
- Fits if you want an agency-style team to set up your affiliate program
- Works for brands that pay a monthly minimum instead of building it themselves
Look elsewhere if
- Skip it if you want self-serve, because the team recommends a service level
- Watch out: no advertiser rate is published
- Not for you if you want a trial, as none is listed
- Too light for tracking beyond affiliate marketing
How we grade them
| 1.6GPAAdtractionWeak | 1.6GPAWebgainsWeak | |
|---|---|---|
| Value for money | CSelf-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools. | CRates aren't published; the site says there is one monthly minimum fee that differs by service level. |
| Free plan and trial | FNo free plan or trial on the listing, so you pay before you can try it. | FPublishers can sign up free, but advertisers get no free plan or trial and must request a demo. |
| Features | CA partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks. | CA publisher network, account management, a tracking suite, agency access and learning material. The listing shows no gaps. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. |
| Platforms and integrations | CWeb only, with Shopify the one integration named. | CWeb only, and the listing names no integrations. |
| Best for | pay-per-sale affiliate partnerships with a small network | a managed affiliate network |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adtraction and Webgains. How we grade
Where they differ
In commonWebReportsAffiliate trackingPartner payouts
At a glance
| Adtraction | Webgains | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | £99 per month plus a 3% tracking fee | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adtraction | Webgains Ltd |
| Price read from | adtraction.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Adtraction
- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.
Webgains
- Advertiser rates are not published; the site says there is a single monthly minimum fee that differs by service level.
- Publishers can sign up free, according to the homepage, but advertisers must request a demo or start a program through the sales team.
- Programs are set up through the team, which recommends a service level, so it is not a self-serve tool.
Key features
Adtraction
- Partner marketplace
- Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- Pay per sale
- Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- Reporting and tracking
- Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- Account management tiers
- Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- Adtraction Plus add-on
- An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.
Webgains
- Publisher network
- The site claims more than 250,000 publisher partners and over 1,800 advertisers, with sales in more than 150 countries.
- Account management
- Advertisers get a dedicated team, with bespoke account management and local experts for opening programs in new markets.
- Resilient Tracking Suite
- Tracking is described as GDPR-compliant, with the platform quoted at 99.9% uptime.
- Agency access
- A separate offer for agencies lets them run affiliate programs for their clients' web stores from one platform.
- Learning resources
- A Knowledge Hub with platform guides, an affiliate glossary, downloadable guides and an affiliate calculator is free to use.
Plans
Adtraction
Self-managed£99
per month, plus 3% tracking fee
Launch and run your own program with full platform access, the partner marketplace and Shopify integration.
Managed£149
per month, plus custom tracking fee
Adds proactive partner recruitment and access to the customer success team.
Full service£199
per month, plus custom tracking fee
Adds a dedicated local account manager, quarterly business reviews and industry benchmarks.
Webgains
Pricing could not be confirmed. See webgains.com.
Common questions
Which is cheaper, Adtraction or Webgains?
As of Nov 13, 2026, Adtraction starts at £99 per month plus a 3% tracking fee, and Webgains has no price we could confirm.
Which has a free plan, Adtraction or Webgains?
As of Nov 13, 2026, neither Adtraction nor Webgains has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.