The ReferralCandy Insider’s Guide
Everything we know about ReferralCandy in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ReferralCandy
The Insider’s Guide
Customer referral and affiliate programs for online stores
Every plan, grade, refund rule and rival among affiliate and referral tools, read from ReferralCandy’s own pages.
Made by Anafore Pte Ltd · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ReferralCandy’s own pages, its app-store listings and our grades. Every fact in it is on ReferralCandy’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 3 of the 14 other affiliate and referral tools we grade
ReferralCandy runs customer referral and affiliate programs for online stores, chiefly on Shopify, with plugins for BigCommerce, WooCommerce and Magento and an email-based install for custom stores. Shoppers and affiliates share links or custom coupon codes, and rewards go out as store credit or cash through PayPal, Venmo, bank transfer or Tremendous virtual cards. Every plan has every feature; you pay a monthly fee plus a success fee on referred new customers.
To get you started, here are 9 things to know about ReferralCandy, taken from its own pages and our grades.
The success fee on each referred sale is the number you'll be watching.
- 1
Best for refer-a-friend programs for online stores
It works on Shopify, BigCommerce, WooCommerce, Magento and custom stores at the same price.
- 2
Paid plans start at $9 a month
As its pricing page puts it: $9 per month.
- 3
You can try it first
7-day free trial on any plan, starting when the app is activated
- 4
It runs on Web
Web.
- 5
Referrals and affiliates in one app
Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- 6
Store platforms
One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- 7
Cash or store-credit rewards
Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- 8
A 2.2 GPA, above 3 of 14
That is against the other affiliate and referral tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one.
ReferralCandy at a glance
- Pricing
- Free trial, from $9 per month
- Free plan
- No
- Free trial
- 7-day free trial on any plan, starting when the app is activated
- Runs on
- Web
- Made by
- Anafore Pte Ltd, since 2010
- Category
- Affiliate & Referral Software
- Our grade
- 2.2 GPA, fair
The report card
Best for refer-a-friend programs for online stores
ReferralCandy gets your shoppers referring friends, and runs a small affiliate program next to it, with every feature on every plan and rewards in store credit or cash. It works on Shopify, BigCommerce, WooCommerce, Magento and custom stores at the same price. The success fee on each referred sale is the number you'll be watching.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Graded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic's 10.5% fee would make it $534. That's just inside this category's dearest tenth. |
| Free plan and trial | C | No free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card. |
| Features | B | Customer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature. |
| Ease of use | C | No rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring. |
| Platforms and integrations | B | Web, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ReferralCandy is for
- Great if you want your customers to refer friends for a reward
- Handy when you run a small affiliate or ambassador program next to referrals
- Good for stores that want month-to-month billing with no contract
Who it is not for
- Pricey if referred sales are big on Basic, as its success fee is 10.5%
- Tight if you run several stores, as each extra one is $20 a month plus the fee
- Not for you if you want a yearly discount, as billing is month to month only
Good to know
Good for
- Shopify stores that want customers to refer friends for a reward
- Brands running a small affiliate or ambassador program next to referrals
- Stores that prefer month-to-month billing with no contract
Worth knowing
- Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
- Each extra store costs $20 a month plus the main store's success-fee rate.
- PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
- Billing is month to month only; no yearly price is listed.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9
A month to start
ReferralCandy is a paid product with a free trial, starting at $9 per month.
That's just inside this category's dearest tenth.
Basic
$9
per month
Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.
Grow
$79
per month
Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.
Scale
$249
per month
Plus a 1.5% success fee, for high-volume brands where margins matter.
Enterprise
$799
per month
Plus a 0.25% success fee, with dedicated onboarding and an account manager.
Trying it first
7-day free trial on any plan, starting when the app is activated
Read from referralcandy.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Customer referral and affiliate programs for online stores. Here is what it does, as its own site describes it, and what it covers: public API, affiliate tracking, partner payouts.
No desktop or phone app, so B is the top.
- Referrals and affiliates in one app
- Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- Store platforms
- One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- Cash or store-credit rewards
- Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- Fraud Center
- Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
- Integrations and API
- Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.
Where it runs
- Web
What it works with
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Klaviyo
- Mailchimp
- Recharge
- Tremendous
ReferralCandy is made by Anafore Pte Ltd, and has been around since 2010.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/14
Other affiliate and referral tools it is graded above
ReferralCandy's GPA of 2.2 is higher than 3 of the 14 other affiliate and referral tools we grade, and level with 4.
It stands best on features (B, above 1 of 14) and worst on value for money (D, above 1).
Its paid plans start at $9 a month, against a middle price of $49 for the category: 0 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 15 affiliate and referral tools we grade, cut by the letter each got. ReferralCandy’s own letter is outlined.
- DValue for moneyAbove 1 of 14
- CFree plan and trialAbove 5 of 14
- BFeaturesAbove 1 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 12 affiliate and referral tools. Further left costs less; higher up scores better on features, ease of use and platforms. ReferralCandy is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 7 of the 14 other affiliate and referral tools grade higher. It costs $108 a year.
What you could not
- Payouts to partners in many countries, with their tax forms.
- Every click and sale traced back to the right partner.
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. ReferralCandy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Friendbuy, UpPromote, Social Snowball, GoAffPro and Refersion
The 5 tools ReferralCandy is most often weighed against, with where each one differs from it.
- 2.0GPA
Friendbuy
Paid
Referral, loyalty and influencer programs for consumer brands.
- 2.6GPA
UpPromote
Free plan · from $24.99/mo
Affiliate, influencer and referral programs for Shopify stores.
- UpPromote has a free plan. ReferralCandy does not, though it has a free trial.
- 1.8GPA
Social Snowball
From $249/mo
Affiliate, influencer and referral programs for Shopify DTC brands.
- 3.2GPA
GoAffPro
Free plan · from $49/mo
Affiliate and multi-level marketing app for online stores.
- GoAffPro has a free plan. ReferralCandy does not, though it has a free trial.
- 2.0GPA
Refersion
From $29/mo
Affiliate and influencer program software for online stores.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ReferralCandy free?
No, ReferralCandy is a paid product, but you can try it first. 7-day free trial on any plan, starting when the app is activated.
How much does ReferralCandy cost?
ReferralCandy lists 4 plans. Basic: $9 per month.
What platforms does ReferralCandy work on?
ReferralCandy is available on Web.
Does ReferralCandy have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. ReferralCandy is listed for Web.
Does ReferralCandy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. ReferralCandy is listed for Web.
Is ReferralCandy open source?
ReferralCandy is not described as open source on its own site, as read on Oct 18, 2026.
Does ReferralCandy have an API?
Yes. ReferralCandy offers a public API, according to its own site.
What does ReferralCandy integrate with?
ReferralCandy's listing names Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Mailchimp, Recharge and Tremendous.
Who makes ReferralCandy?
ReferralCandy is made by Anafore Pte Ltd. It dates from 2010.
What are the alternatives to ReferralCandy?
The closest alternatives to ReferralCandy in our directory are Friendbuy, UpPromote, Social Snowball, GoAffPro and Refersion.
How does ReferralCandy compare with other affiliate and referral tools?
ReferralCandy's GPA of 2.2 is higher than 3 of the 14 other affiliate and referral tools we grade, and level with 4.
Is ReferralCandy good value for money?
ToolGPA grades ReferralCandy D for value for money. Its paid plans start at $9 a month, against a middle price of $49 for the category: 0 of the 11 others that charge start lower.
Could I make my own version of ReferralCandy?
To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms.
Where this guide comes from
The prices, plans, platforms and features were read from ReferralCandy’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from ReferralCandy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Anafore Pte Ltd. Prices change, so check referralcandy.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ReferralCandy, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/referralcandy
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ReferralCandy: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/referralcandy
Know someone choosing between affiliate and referral tools?
Send them this guide: toolgpa.com/tools/referralcandy/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded affiliate and referral tools after ReferralCandy, each with an Insider's Guide of its own.
- Affiliate & Referral Software Insider's GuideEvery one of the 15 affiliate and referral tools we grade, compared
- GoAffPro Insider's GuideAffiliate and multi-level marketing app for online stores3.2 GPA
- FirstPromoter Insider's GuideAffiliate, referral and influencer programs for SaaS subscriptions2.6 GPA
- Rewardful Insider's GuideAffiliate and referral tracking for SaaS companies billing on Stripe2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ReferralCandy’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. ReferralCandy is a trademark of its owner, and this guide is not made, paid for or approved by Anafore Pte Ltd. Prices and plans change: check referralcandy.com before you buy.