ReferralCandy vs Refersion
We give ReferralCandy a 2.2 GPA and Refersion a 2.0, out of 4.0. ReferralCandy grades higher on the free plan. Refersion grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ReferralCandy
Customer referral and affiliate programs for online stores
Refersion
Affiliate and influencer program software for online stores
How we grade them
| 2.2GPAReferralCandyFair | 2.0GPARefersionFair | |
|---|---|---|
| Value for money | DGraded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic's 10.5% fee would make it $534. That's just inside this category's dearest tenth. | CGraded on $5,000 a month of affiliate sales: Launch is $29 a month on yearly billing plus 3% of those sales ($150), so $179 a month. That's on the dear side here, where tools with no cut cost less at this size. Monthly billing makes Launch $39. |
| Free plan and trial | CNo free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card. | FNo free plan or trial on the pricing page. The free Marketplace Listing only shows your offer: tracking sales, approving affiliates and paying them all need a paid plan. |
| Features | BCustomer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature. | BPlug-in apps for four store platforms, tracking by link and code (and by email or SKU on Growth), product-level and lifetime commissions, a marketplace, post-purchase recruiting, and payouts by PayPal, Venmo, Zelle, ACH or gift card with US tax forms. The whole job. |
| Ease of use | CNo rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring. | CNo rating on record. It's a plug-in on Shopify or BigCommerce, and coupons are made for you there, but you still set commissions, recruit affiliates and set up payouts. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top. | BWeb, with Shopify, BigCommerce, WooCommerce and Magento, plus Stripe, Chargebee, Klaviyo and Mailchimp. The API and 30+ integrations wait for Growth. No desktop or phone app, so B is the top. |
| Best for | refer-a-friend programs for online stores | affiliate programs for stores on several platforms |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ReferralCandy and Refersion. How we grade
Price against what you get
ReferralCandy starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Refersion starts at $29 a month and scores 2.7.
They score the same, and ReferralCandy starts $20 a month lower. Of the other affiliate and referral tools on the chart, none scores higher than ReferralCandy for less, and none scores higher than Refersion for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ReferralCandy starts at $9 per month. Refersion starts at $29 per month, billed annually ($39 billed monthly).
At a glance
| ReferralCandy | Refersion | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $9 per month | $29 per month, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on any plan, starting when the app is activated | None listed |
| Web | ||
| Made by | Anafore Pte Ltd | Refersion Inc. |
| Price read from | referralcandy.com | refersion.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
ReferralCandy
- Shopify stores that want customers to refer friends for a reward
- Brands running a small affiliate or ambassador program next to referrals
- Stores that prefer month-to-month billing with no contract
Refersion
- Shopify, BigCommerce, WooCommerce and Magento stores starting an affiliate program
- Brands recruiting affiliates from a marketplace
- Stores tracking influencer sales by coupon code
Worth knowing
ReferralCandy
- Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
- Each extra store costs $20 a month plus the main store's success-fee rate.
- PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
- Billing is month to month only; no yearly price is listed.
Refersion
- Launch adds 3% and Growth 2% of affiliate-driven sales to the monthly fee, billed monthly; Scale is a flat subscription.
- The free Marketplace Listing only shows your offer: tracking, approving affiliates and payouts need a paid plan.
- SKU and email tracking, API access, Zapier and other integrations, chat support and multi-store tracking need Growth.
- No free trial is mentioned on the pricing page.
Key features
ReferralCandy
- Referrals and affiliates in one app
- Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- Store platforms
- One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- Cash or store-credit rewards
- Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- Fraud Center
- Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
- Integrations and API
- Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.
Refersion
- Store integrations
- Plug-in apps for Shopify, BigCommerce, WooCommerce and Magento, automatic coupon creation for Shopify and BigCommerce, and code widgets for Stripe and Chargebee.
- First-party tracking
- Credit affiliates by unique link, coupon code or manual credit on a first-party tracking domain, and on Growth by customer email or product SKU.
- Commission options
- Percent of sale, flat rate and lifetime commissions on subscriptions, with product-level rates, tiered bonuses and different rates for new and returning customers on Growth.
- Affiliate marketplace
- List a percent-of-sale offer in the Refersion Marketplace for affiliates to find and apply, and get AI-curated affiliate recommendations.
- Unified Payments
- Pay approved commissions on a schedule through PayPal, Venmo, Zelle, ACH or Shopify gift cards, with US tax forms generated for eligible affiliates.
- Post-purchase recruiting
- A post-purchase widget invites customers to become affiliates, with a customizable registration page and emails.
Plans
ReferralCandy
Basic$9
per month
Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.
Grow$79
per month
Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.
Scale$249
per month
Plus a 1.5% success fee, for high-volume brands where margins matter.
Enterprise$799
per month
Plus a 0.25% success fee, with dedicated onboarding and an account manager.
Refersion
Launch$29
per month, billed annually ($39 billed monthly)
Plus 3% of affiliate-driven sales. Unlimited affiliates, clicks and conversions, a marketplace listing, first-party tracking and one-click PayPal payouts.
Growth$159
per month, billed annually ($199 billed monthly)
Plus 2% of affiliate-driven sales. Adds SKU and email tracking, advanced commissions, API access, 30+ integrations, chat support and multiple stores.
ScaleCustom
For brands above $1 million in yearly sales: a flat monthly subscription with premium support, white-glove onboarding and a Slack channel.
Ways to pay less
ReferralCandy
No public discounts listed.
Refersion
- Annual discount
Save 20% with annual billing
Refersion says annual billing saves 20%: Launch is $29 a month billed annually against $39 monthly, and Growth $159 against $199.
