FirstPromoter vs LeadDyno
We give FirstPromoter a 2.6 GPA and LeadDyno a 2.4, out of 4.0. FirstPromoter grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
LeadDyno
Affiliate program software for online stores, SaaS and creators
How we grade them
| 2.6GPAFirstPromoterGood | 2.4GPALeadDynoFair | |
|---|---|---|
| Value for money | BGraded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year. | CGraded on $5,000 a month of affiliate sales: Lite is $49 a month for up to 50 active affiliates, with no cut and unlimited clicks and conversions. It's monthly only, so the 15% yearly saving doesn't apply. That's bang on this category's middle. |
| Free plan and trial | CNo free plan, but a 14-day free trial on every plan, and no credit card needed. | CNo free plan, but a 30-day free trial. The listing doesn't say whether it wants a card. |
| Features | BFive billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta. | BVisit, lead and sale tracking through more than 20 integrations, flat, tiered and percentage commissions, newsletters and automated emails to affiliates, PayPal payouts and W-9 and W-8BEN collection. It covers the whole job; MLM starts on Essential. |
| Ease of use | CNo rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join. | CNo rating on record. Direct integrations make tracking easy to switch on, but there are commission plans, groups and a dashboard to set up. |
| Platforms and integrations | BWeb, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs. | BWeb, with Shopify, Stripe, BigCommerce, WooCommerce, Squarespace, Wix, Chargebee and HubSpot, plus Zapier and webhooks. No desktop or phone app, so B is the top. |
| Best for | SaaS affiliate programs on any billing system | small affiliate programs on almost any site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FirstPromoter and LeadDyno. How we grade
Price against what you get
FirstPromoter starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. LeadDyno starts at $49 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other affiliate and referral tools on the chart, none scores higher than FirstPromoter for less, and none scores higher than LeadDyno for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FirstPromoter starts at $49 per month for up to $5,000 of affiliate revenue a month. LeadDyno starts at $49 per month for up to 50 active affiliates.
At a glance
| FirstPromoter | LeadDyno | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for up to $5,000 of affiliate revenue a month | $49 per month for up to 50 active affiliates |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 30-day free trial |
| Web | ||
| Made by | Igil Webs SRL | SureSwift Worldwide Inc. |
| Price read from | firstpromoter.com | leaddyno.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
FirstPromoter
- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking
LeadDyno
- Small businesses starting a program with up to 50 affiliates
- Creators and course sellers on Squarespace, Wix, Substack or Udemy
- Stores and SaaS products that want unlimited clicks and conversions
Worth knowing
FirstPromoter
- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.
LeadDyno
- Plans are capped by active affiliates: 50 on Lite, 150 on Essential and 500 on Advanced; only Unlimited removes the cap.
- Lite has one commission plan and lists no additional team members; MLM and a custom dashboard domain start on Essential.
- A white-labeled dashboard and per-product commissions need Advanced at $297 a month billed annually.
- The 15% yearly saving does not apply to Lite, which is billed monthly only.
Key features
FirstPromoter
- Billing-system tracking
- Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- Links, coupons and sub-IDs
- Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- Commission rules
- Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- Promoter portal
- A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- Mass payouts
- Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- Emails, reports and fraud checks
- Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.
LeadDyno
- Store and billing integrations
- Direct integrations with Shopify, Stripe, BigCommerce, WooCommerce, Ecwid, Squarespace, Wix, Chargebee and ClickFunnels, plus Zapier and webhooks.
- Visit, lead and sale tracking
- Follow each affiliate's visitors, leads and purchases with unlimited clicks and conversions on every plan, and restrict affiliate codes to products on Stripe and Shopify.
- Commission plans and groups
- Flat, tiered and percentage commissions set per affiliate or group, with multi-level marketing from Essential and per-product commissions from Advanced.
- Affiliate communication
- Send newsletters and automated emails about new leads and purchases, and share marketing materials and banners from a branded affiliate dashboard.
- PayPal payouts and tax forms
- Pay affiliates worldwide through PayPal in a few clicks, and collect W-9 and W-8BEN forms with commission exports for 1099 preparation.
Plans
FirstPromoter
Starter$49
per month for up to $5,000 of affiliate revenue a month
Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain.
Business$99
per month for up to $15,000 of affiliate revenue a month
Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts.
Enterprise$149
per month and up, above $15,000 of affiliate revenue a month
Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts.
LeadDyno
Lite$49
per month for up to 50 active affiliates, billed monthly
One reward structure, commission plan and affiliate group, 18 months of data export and fraud prevention. Sold monthly only.
Essential$110
per month for up to 150 affiliates, billed annually ($129 monthly)
Three commission plans, two groups, one extra team member, call and video support, multi-level marketing and a custom dashboard domain.
Advanced$297
per month for up to 500 affiliates, billed annually ($349 monthly)
Unlimited reward structures and commission plans, four groups, three extra team members, per-product commissions and a white-labeled dashboard.
Unlimited$637
per month, billed annually ($749 billed monthly)
Unlimited affiliates, groups and team members, customer lifecycle commissions, a dedicated account manager and up to 16 hours of custom setup.
Ways to pay less
FirstPromoter
- Annual discount
Two months free with yearly billing
Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.
LeadDyno
- Annual discount
Save 15% with yearly billing
Billed yearly, Essential is $110 a month instead of $129, Advanced $297 instead of $349 and Unlimited $637 instead of $749.
