FirstPromoter vs Rewardful
We give FirstPromoter and Rewardful the same GPA: 2.6 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
Rewardful
Affiliate and referral tracking for SaaS companies billing on Stripe
How we grade them
| 2.6GPAFirstPromoterGood | 2.6GPARewardfulGood | |
|---|---|---|
| Value for money | BGraded on $5,000 a month of affiliate sales, which is exactly Starter's cap: $490 a year on yearly billing ($49 monthly), with no cut of sales. That's the cheap end of this category. But one good month moves you to Business, which is $990 a year. | BGraded on $5,000 a month of affiliate sales, which fits Starter's $7,500 cap: $490 a year on yearly billing ($49 monthly), and Rewardful takes 0% of revenue. That's the cheap end of this category, with room to grow. Its optional Managed Payouts cost 3% of payouts. |
| Free plan and trial | CNo free plan, but a 14-day free trial on every plan, and no credit card needed. | CNo free plan, but a 14-day free trial on every plan. The listing doesn't say whether it wants a card. |
| Features | BFive billing systems, coupons synced to Stripe, sub-IDs, recurring, per-plan and three-tier commissions, a translated portal that collects W-9 and W-8BEN forms, emails to affiliates and fraud checks. The whole job. Its AI assistant and MCP server are still in beta. | BStripe and Paddle sync that adjusts commissions on upgrades, refunds and cancellations, links that work on any page, coupon codes, recurring or one-time rewards, an affiliate portal, PayPal or Wise payouts and self-referral checks. The whole job for a subscription business. |
| Ease of use | CNo rating on record. Billing integrations and an import of past Stripe data help, but there are campaigns, commission rules and a portal to set up before promoters join. | CNo rating on record. Connecting Stripe or Paddle does the heavy lifting, but you still set commissions, cookie length and the portal before affiliates sign up. |
| Platforms and integrations | BWeb, with Stripe, Paddle, Chargebee, Recurly, Braintree, HighLevel, Kajabi and Zapier, plus APIs. No desktop or phone app, which an A needs. | BWeb, with Stripe, Paddle, PayPal, Wise, Memberstack, Outseta and LaunchPass, plus a REST API on every plan. No desktop or phone app, so B is the top. |
| Best for | SaaS affiliate programs on any billing system | a first affiliate program for a SaaS on Stripe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FirstPromoter and Rewardful. How we grade
Price against what you get
FirstPromoter starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. Rewardful starts at $49 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other affiliate and referral tools on the chart, none scores higher than FirstPromoter for less, and none scores higher than Rewardful for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FirstPromoter starts at $49 per month for up to $5,000 of affiliate revenue a month. Rewardful starts at $49 per month for up to $7,500 of affiliate revenue a month.
At a glance
| FirstPromoter | Rewardful | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for up to $5,000 of affiliate revenue a month | $49 per month for up to $7,500 of affiliate revenue a month |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial on every plan |
| Web | ||
| Made by | Igil Webs SRL | Rewardful Inc. |
| Price read from | firstpromoter.com | rewardful.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
FirstPromoter
- SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
- Programs mixing affiliates, influencers and customer referrals
- Teams that want multi-tier commissions or coupon-code tracking
Rewardful
- SaaS and AI companies billing subscriptions through Stripe or Paddle
- Founders launching a first affiliate program without a developer
- Programs that pay recurring commissions on subscriptions
Worth knowing
FirstPromoter
- Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
- Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
- White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
- The AI assistant and MCP server for Claude or ChatGPT are marked beta.
Rewardful
- Plans are capped by affiliate-attributed revenue: Starter stops at $7,500 a month, and higher revenue moves you to a higher tier.
- Rewardful takes 0% of revenue, but optional Managed Payouts cost 3% of payouts, and affiliates may pay withdrawal fees.
- Starter has one campaign and two team members; a branded portal, custom domain and invite-only campaigns need Growth.
- Phone support and one-click PayPal payouts are on Enterprise only.
Key features
FirstPromoter
- Billing-system tracking
- Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.
- Links, coupons and sub-IDs
- Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.
- Commission rules
- Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.
- Promoter portal
- A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.
- Mass payouts
- Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.
- Emails, reports and fraud checks
- Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.
Rewardful
- Stripe and Paddle billing sync
- Commissions adjust on their own when a referred customer upgrades, downgrades, cancels, gets a refund or starts a free trial, and Rewardful data shows inside the Stripe dashboard.
- Links and coupon codes
- Affiliate links work on any page of your site through a URL parameter such as ?via=name, and coupon codes credit influencers where links cannot be used.
- Flexible commissions
- Set percentage or fixed commissions, one-time or recurring, with your own cookie length, first- or last-touch attribution, double-sided incentives and minimum payout thresholds.
- Affiliate portal
- Affiliates sign up and find their links, codes, earnings and an assets library of logos and copy; Growth and Enterprise brand it on your own domain.
- Payouts
- Pay affiliates in bulk through PayPal or Wise, or hand payouts to Rewardful's Managed Payouts, which charges a 3% processing fee.
- Fraud checks and API
- Suspected self-referrals are flagged and deactivated automatically, and a REST API on every plan supports a white-labeled program.
Plans
FirstPromoter
Starter$49
per month for up to $5,000 of affiliate revenue a month
Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain.
Business$99
per month for up to $15,000 of affiliate revenue a month
Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts.
Enterprise$149
per month and up, above $15,000 of affiliate revenue a month
Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts.
Rewardful
Starter$49
per month for up to $7,500 of affiliate revenue a month
One campaign, up to two team members, unlimited affiliates and visitors, all integrations and the REST API. No branded portal or custom domain.
Growth$99
per month for up to $15,000 of affiliate revenue a month
Unlimited campaigns and team members, plus a branded affiliate portal on a custom domain, private invite-only campaigns and custom rewards.
Enterprise$149
per month for up to $30,000 of affiliate revenue a month
Tiered by revenue: $299 a month up to $75,000, $499 up to $150,000 and $2,000 up to $1M. Adds phone support and one-click PayPal payouts.
Ways to pay less
FirstPromoter
- Annual discount
Two months free with yearly billing
Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.
Rewardful
- Annual discount
Two months free with yearly billing
Annual billing gives 12 months for the price of 10: Starter is $490 a year, Growth $990 a year and Enterprise from $1,490 a year.
