Optinly review (2026): is the free plan enough?
Popup builder for stores and sites with a free plan
Black Friday: is there a Optinly sale?
Optinly report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a cheap popup builder with a free plan
Optinly builds popups for stores and sites, with a free plan at 2,500 views on one site and paid plans from $7.20 a month. The free plan has exit intent but not the spin-the-wheel, countdown timers or full-screen overlays. Prices rise with views, and extra sites cost $9 each.
Who Optinly is for
- Fits if you run one small site and want to start on a free plan
- Makes sense if you want a spin-the-wheel popup for a few dollars a month
Who Optinly is not for
- Tight if you pass 2,500 views a month or need more than one site on free
- Skip it if you want timers or full-screen overlays without paying
- Watch out: extra sites beyond a plan's allowance cost $9 each
- Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on
Why Optinly gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9.
- CFree plan and trialFree forever with no card, but at 2,500 views a month on one site, with only 3 popup form types.
- CFeaturesPopup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced.
- CEase of useNo store rating on record. You build campaigns in a web editor and connect your site and email tool.
- BPlatforms and integrationsWeb app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Optinly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Optinly? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/optinly#review"><img src="https://toolgpa.com/badge/optinly.svg" alt="Optinly: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Optinly stands among popup and widget tools
Optinly's GPA of 2.4 is higher than 34 of the 54 other popup and widget tools we grade, and level with 10.
It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0).
Its paid plans start at $7.20 a month, against a middle price of $14 for the category: 12 of the 48 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 55 popup and widget tools we grade, cut by the letter each got. Optinly’s own letter is outlined.
- BValue for moneyAbove 33 of 54, level with 15
- CFree plan and trialAbove 12 of 54, level with 31
- CFeaturesAbove 0 of 54, level with 38
- CEase of useAbove 0 of 54, level with 52
- BPlatforms and integrationsAbove 14 of 54, level with 40
Price against what you get
Each dot is one of 51 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Optinly, or make your own?
Keep it
The plain part of Optinly you could make: popups. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It costs $86.40 a year.
What you could make
- Popups: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Shopify and Magento among them.
What this rests on. Optinly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Optinly?
Optinly is a popup builder with exit-intent, spin-the-wheel, countdown and full-screen popups, with pages for WordPress, Shopify, Magento, Webflow, Drupal and Joomla. A free plan covers 2,500 views a month on one site; paid plans scale by views and sites.
Worth knowing
- Prices rise with monthly views; the free plan stops at 2,500 views and one site.
- Additional sites cost $9 each beyond the plan's included sites.
- Spin the wheel, countdown timers and full-screen overlays need a paid plan.
- The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.
Key features
- Popup types
- Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- Templates
- 9 free templates and 120+ premium ones on paid plans.
- Targeting rules
- Rules and multiple triggers decide when a popup shows.
- Email provider integrations
- All email service providers on the higher plans.
- Analytics dashboard
- Included on the Advanced and Premium plans, and listed on the annual Free view.
Optinly pricing
As of Nov 13, 2026, Optinly has a free plan, and paid plans start at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly).
- Starts at
- $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly)
- Free plan
- Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 2,500 views a month, 1 site, exit intent, 3 popup form types and standard support. |
| Starter | $7.20per month, 15,000 views, 1 site, billed annually ($9 monthly) | 120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site. |
| Growth | $20per month, 25,000 views, 5 sites, billed annually ($25 monthly) | Same as Starter with 25,000 views and 5 sites. |
| Advanced | $39.20per month, 100,000 views, 5 sites, billed annually ($49 monthly) | All premium templates, all email provider integrations, analytics dashboard. |
| Premium | $79.20per month, 300,000 views, 5 sites, billed annually ($99 monthly) | Same as Advanced with 300,000 views a month. |
Read from optinly.com on Nov 13, 2026. Prices change, so confirm with Optinly before you buy.
Ways to pay less
- Annual discountAnnual billing saves about 20%
The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.
Stated on optinly.com
Works with
Optinly alternatives
- Optinly vs Poptin
Free plan · from $19/mo
- Optinly vs Popupsmart
Free plan · from $32.50/mo
- Optinly vs Getsitecontrol
Free plan · from $19/mo
- Optinly vs OptiMonk
Free plan · from $19/mo
- Optinly vs Wisepops
Free trial · from $299/mo
Common questions
Does Optinly have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Optinly is listed for Web.
Does Optinly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Optinly is listed for Web.
Is Optinly open source?
Optinly is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.