Optinly vs Wisepops (2026): which should you pick?

Pick Optinly if

• Fits if you run one small site and want to start on a free plan
• Makes sense if you want a spin-the-wheel popup for a few dollars a month

Look elsewhere if

• Tight if you pass 2,500 views a month or need more than one site on free
• Skip it if you want timers or full-screen overlays without paying
• Watch out: extra sites beyond a plan's allowance cost $9 each
• Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on

Pick Wisepops if

• Fits if you run a busy Shopify store and judge campaigns by revenue, not sign-ups
• Works for stores that want web push and an on-site news feed as well as popups

Look elsewhere if

• Pricey if your site is small, as the only published plan is $299 a month for 500,000 pageviews
• Not for you if you want to see a price before a sales call and you're not on Shopify
• Tight if bots hit your site a lot, as their page loads count unless you block them
• Watch out: past the limit campaigns stop, unless Extra Pageviews are on at 1.5 times the rate, which Shopify billing lacks
• Skip it if you want a free plan, as there's none, and only Shopify stores get the 14-day trial

Optinly

• Prices rise with monthly views; the free plan stops at 2,500 views and one site.
• Additional sites cost $9 each beyond the plan's included sites.
• Spin the wheel, countdown timers and full-screen overlays need a paid plan.
• The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.

Wisepops

• The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
• Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
• Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
• There is no free plan; the entry price suits stores with a lot of traffic.

Optinly

Popup types

Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.

Templates

9 free templates and 120+ premium ones on paid plans.

Targeting rules

Rules and multiple triggers decide when a popup shows.

Email provider integrations

All email service providers on the higher plans.

Analytics dashboard

Included on the Advanced and Premium plans, and listed on the annual Free view.

Wisepops

Popups, bars and gamified offers

Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.

Feed, embeds and web push

A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.

Behavioral targeting

Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.

A/B tests with control groups

Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.

AI product recommendations

Suggest products each visitor is likely to buy, set up in one click on Shopify.

Integrations

Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.

Optinly

• Free$0

  2,500 views a month, 1 site, exit intent, 3 popup form types and standard support.

• Starter$7.20

  per month, 15,000 views, 1 site, billed annually ($9 monthly)

  120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site.

• Growth$20

  per month, 25,000 views, 5 sites, billed annually ($25 monthly)

  Same as Starter with 25,000 views and 5 sites.

• Advanced$39.20

  per month, 100,000 views, 5 sites, billed annually ($49 monthly)

  All premium templates, all email provider integrations, analytics dashboard.

• Premium$79.20

  per month, 300,000 views, 5 sites, billed annually ($99 monthly)

  Same as Advanced with 300,000 views a month.

Wisepops

• 500k pageviews (Shopify)$299

  per month for up to 500,000 pageviews, billed monthly

  Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.

• Other plansCustom

  Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.

Optinly

• Annual discount

  Annual billing saves about 20%

  The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.

Wisepops

• Annual discount

  Yearly billing saves about two months

  On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.