OptiMonk vs Optinly (2026): which should you pick?
As of Nov 13, 2026, we pick OptiMonk: it is second in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
OptiMonk grades higher on the free plan and features. Optinly grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
OptiMonk
Popups for online stores, built by an AI agent you describe them to
Optinly
Popup builder for stores and sites with a free plan
Which one is for you
Pick OptiMonk if
- Fits if you'd rather describe a popup than design one yourself
- Works for small stores that stay under 10,000 pageviews on the free plan
Look elsewhere if
- Pricey if your visitors click through lots of pages, as every page load counts, popup or not
- Tight if you use subdomains, as each one counts as a domain and Essential allows 2
- Pricey if you're in the EU without a VAT number, as 27% Hungarian VAT goes on top
- Watch out: at the pageview limit, campaigns pause until you upgrade or the month resets
- Tight if you lean on the AI agent, as credits are monthly and more means moving up a plan
Pick Optinly if
- Fits if you run one small site and want to start on a free plan
- Makes sense if you want a spin-the-wheel popup for a few dollars a month
Look elsewhere if
- Tight if you pass 2,500 views a month or need more than one site on free
- Skip it if you want timers or full-screen overlays without paying
- Watch out: extra sites beyond a plan's allowance cost $9 each
- Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on
How we grade them
| 2.6GPAOptiMonkGood | 2.4GPAOptinlyFair | |
|---|---|---|
| Value for money | DEvery page load counts, so a site with 20,000 visitors viewing a few pages each goes past Essential's 50,000-pageview top. That means Growth: $69 a month billed yearly ($828), or $99 monthly, at the dear end of popup tools here. Every feature is on every plan. | B$7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9. |
| Free plan and trial | BFree forever: 10,000 pageviews a month on 1 domain, every feature, the AI agent with 1,000 credits a month, and no OptiMonk branding. A small blog could live on it, though a busier site will pass it. | CFree forever with no card, but at 2,500 views a month on one site, with only 3 popup form types. |
| Features | AAn AI agent that designs, writes, publishes and A/B tests popups, and an MCP server so you can build them from Claude, ChatGPT or Cursor, which no other tool here has. Spin-to-win, quizzes, upsells and 1,000+ examples too, with nothing held back by plan. | CPopup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced. |
| Ease of use | CNo rating on record. You describe a popup in a sentence, but you still add it to your store, keep an eye on AI credits and pageviews, and check what the agent makes. | CNo store rating on record. You build campaigns in a web editor and connect your site and email tool. |
| Platforms and integrations | BWeb, with 60+ integrations such as Shopify and Klaviyo, plus Zapier, webhooks and an API, and it can be run from Claude, ChatGPT or Cursor. No desktop or phone app, so B is the top. | BWeb app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app. |
| Best for | popups built by an AI agent for online stores | a cheap popup builder with a free plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptiMonk and Optinly. How we grade
Price against what you get
OptiMonk starts at $19 a month and scores 3.0 out of 4 on features, ease of use and platforms. Optinly starts at $7.20 a month and scores 2.3.
OptiMonk scores higher, and starts $11.80 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, none scores higher than OptiMonk for less, and 2 score higher than Optinly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptiMonk also covers templates, AI agents and a/B testing.
- Optinly also covers web analytics.
At a glance
| OptiMonk | Optinly | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 20,000 pageviews, billed yearly | $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly) |
| Free plan | 10,000 pageviews a month on 1 domain with 1,000 AI credits a month, every feature and no OptiMonk branding; it does not expire. | Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | OptiMonk | Optinly |
| Price read from | optimonk.com | optinly.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
OptiMonk
- Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
- Each subdomain counts as a separate domain, and Essential allows only 2.
- The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
- Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.
Optinly
- Prices rise with monthly views; the free plan stops at 2,500 views and one site.
- Additional sites cost $9 each beyond the plan's included sites.
- Spin the wheel, countdown timers and full-screen overlays need a paid plan.
- The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.
Key features
OptiMonk
- AI agent that builds popups
- Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.
- MCP server for AI assistants
- Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.
- Popup types and library
- Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.
- A/B testing
- The agent runs A/B tests on real visitors and offers to roll out the winning version.
- Visual editor
- Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.
- 60+ integrations
- Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.
Optinly
- Popup types
- Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- Templates
- 9 free templates and 120+ premium ones on paid plans.
- Targeting rules
- Rules and multiple triggers decide when a popup shows.
- Email provider integrations
- All email service providers on the higher plans.
- Analytics dashboard
- Included on the Advanced and Premium plans, and listed on the annual Free view.
Plans
OptiMonk
Free$0
10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.
Essential$19
per month for up to 20,000 pageviews, billed yearly ($29 monthly)
3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.
Growth$69
per month for up to 100,000 pageviews, billed yearly ($99 monthly)
10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.
Premium$179
per month for up to 500,000 pageviews, billed yearly ($249 monthly)
20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.
MasterCustom
For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.
Optinly
Free$0
2,500 views a month, 1 site, exit intent, 3 popup form types and standard support.
Starter$7.20
per month, 15,000 views, 1 site, billed annually ($9 monthly)
120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site.
Growth$20
per month, 25,000 views, 5 sites, billed annually ($25 monthly)
Same as Starter with 25,000 views and 5 sites.
Advanced$39.20
per month, 100,000 views, 5 sites, billed annually ($49 monthly)
All premium templates, all email provider integrations, analytics dashboard.
Premium$79.20
per month, 300,000 views, 5 sites, billed annually ($99 monthly)
Same as Advanced with 300,000 views a month.
Ways to pay less
OptiMonk
- Annual discount
Yearly billing saves 25%
Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.
Optinly
- Annual discount
Annual billing saves about 20%
The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.
Common questions
Which is cheaper, OptiMonk or Optinly?
As of Nov 13, 2026, Optinly is cheaper to start with: $7.20 a month, against $19 a month for OptiMonk. OptiMonk starts at $19 per month for up to 20,000 pageviews, billed yearly, and Optinly starts at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly).
Which has a free plan, OptiMonk or Optinly?
As of Nov 13, 2026, both OptiMonk and Optinly have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.