OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
OptinMonster report card
Weak · out of 4.0 · graded Oct 17, 2026
Best for pop-ups that grow an email list
OptinMonster adds pop-ups, floating bars and sign-up forms to a site you already have, and shows them by rules like time on page and scroll depth. It doesn't build pages at all. The first year looks cheap at $108, but Basic renews at $210, and exit intent needs Pro at $870 a year.
Who OptinMonster is for
- Great if you run a blog or shop and want more email sign-ups from it
- Handy when you want to catch visitors on their way out, though exit intent is a Pro feature
- Good for agencies running sign-up campaigns across client sites
Who OptinMonster is not for
- Skip it if you need a website or landing pages, as it builds neither
- Not for you if you want to try it first, as there's no free plan or trial
- Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
Why OptinMonster gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded against its alternatives, landing page builders and Privy. Basic renews at $210 a year, $17.50 a month, after an intro first year of $108. That's below what they start at, but Basic has 2,500 impressions and no exit intent, which needs Pro at $870 a year.
- FFree plan and trialNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site.
- DFeaturesLots of campaign types, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking higher up. But it's one narrow job, pop-ups and opt-in forms on a site you already have. It doesn't build or host a single page.
- CEase of useNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows.
- BPlatforms and integrationsWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from OptinMonster's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/optinmonster#review"><img src="https://toolgpa.com/badge/optinmonster.svg" alt="OptinMonster: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where OptinMonster stands among website and landing page builders
OptinMonster's GPA of 1.6 is higher than 0 of the 30 other website and landing page builders we grade.
It stands best on platforms and integrations (B, above 8 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $17.50 a month when paid by the year, against a middle price of $14 for the category: 17 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. OptinMonster’s own letter is outlined.
- CValue for moneyAbove 2 of 30, level with 18
- FFree plan and trialAbove 0 of 30, level with 1
- DFeaturesAbove 0 of 30, level with 3
- CEase of useAbove 0 of 30, level with 26
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep OptinMonster, or make your own?
Keep it
To replace OptinMonster you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 30 of the 30 other website and landing page builders grade higher. It costs $210 a year.
What you could make
- Forms and templates: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Mailchimp, Constant Contact and ActiveCampaign among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. OptinMonster’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is OptinMonster?
OptinMonster builds pop-ups, floating bars, slide-ins, inline forms and full-screen overlays that run on a website you already have, to collect email sign-ups and push sales. Campaigns are shown by rules such as exit intent, time on page, scroll depth and page, and plans are priced by campaign impressions and the number of sites.
OptinMonster is a paid product, starting at $210 per year at renewal, after a first year for $108 (Basic). See every plan
Good for
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
Worth knowing
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Key features
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
OptinMonster pricing
- Starts at
- $210 per year at renewal, after a first year for $108 (Basic)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Basic (yearly) | $210per year at renewal, after a first year for $108 | 1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year. |
| Basic (monthly) | $21per month, billed monthly | The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations. |
| Plus (yearly) | $570per year at renewal, after a first year for $324 | 2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly. |
| Pro (yearly) | $870per year at renewal, after a first year for $444 | 3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly. |
| Growth (yearly) | $1,470per year at renewal, after a first year for $804 | 5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly. |
| Enterprise | Custom | Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost. |
Read from optinmonster.com on Oct 17, 2026. Prices change, so confirm with OptinMonster before you buy.
Ways to pay less
- Other savingsIntroductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
Stated on optinmonster.com - Annual discountAnnual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
Stated on optinmonster.com
Works with
- Mailchimp
- Constant Contact
- ActiveCampaign
- ConvertKit
- WordPress
- Shopify
- WooCommerce
- Zapier
OptinMonster alternatives
- OptinMonster vs Unbounce
Free trial · from $22/mo
- OptinMonster vs Leadpages
Free trial · from $29/mo
- OptinMonster vs Landingi
Free trial · from $24/mo
- OptinMonster vs Swipe Pages
Free trial · from $29/mo
- OptinMonster vs Privy
Free trial · from $30/mo
Common questions
Is OptinMonster free?
No. OptinMonster is a paid product, starting at $210 per year at renewal, after a first year for $108 (Basic).
How much does OptinMonster cost?
OptinMonster lists 6 plans. Basic (yearly): $210 per year at renewal, after a first year for $108. Basic (monthly): $21 per month, billed monthly. Plus (yearly): $570 per year at renewal, after a first year for $324. Pro (yearly): $870 per year at renewal, after a first year for $444. Growth (yearly): $1,470 per year at renewal, after a first year for $804. Enterprise: custom pricing. Prices were read from optinmonster.com on Oct 17, 2026.
What platforms does OptinMonster work on?
OptinMonster is available on Web.
Does OptinMonster offer any discounts?
OptinMonster publicly lists the following: Introductory first year at about half price; Annual plans cost less than paying monthly.
Does OptinMonster have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. OptinMonster is listed for Web.
Does OptinMonster have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. OptinMonster is listed for Web.
Is OptinMonster open source?
OptinMonster is not described as open source on its own site, as read on Oct 17, 2026.
What does OptinMonster integrate with?
OptinMonster's listing names Mailchimp, Constant Contact, ActiveCampaign, ConvertKit, WordPress, Shopify, WooCommerce and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes OptinMonster?
OptinMonster is made by Retyp, LLC. It dates from 2013.
What are the alternatives to OptinMonster?
The closest alternatives to OptinMonster in our directory are Unbounce, Leadpages, Landingi, Swipe Pages and Privy. Each one has a side-by-side comparison with OptinMonster.
How does OptinMonster compare with other website and landing page builders?
OptinMonster's GPA of 1.6 is higher than 0 of the 30 other website and landing page builders we grade. It stands best on platforms and integrations (B, above 8 of 30) and worst on free plan and trial (F, above 0).
Is OptinMonster good value for money?
ToolGPA grades OptinMonster C for value for money. Its paid plans start at $17.50 a month when paid by the year, against a middle price of $14 for the category: 17 of the 29 others that charge start lower. On features, ease of use and platforms it scores 2.0 out of 4. 12 tools score higher and cost less.
Could I make my own version of OptinMonster?
To replace OptinMonster you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 30 of the 30 other website and landing page builders grade higher. It costs $210 a year. What you could not make: A builder that other people can use without writing code. It plugs into other products, Mailchimp, Constant Contact and ActiveCampaign among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.