The OptinMonster Insider’s Guide
Everything we know about OptinMonster in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
OptinMonster
The Insider’s Guide
Pop-ups, floating bars and opt-in forms added to an existing site
Every plan, grade, refund rule and rival among website and landing page builders, read from OptinMonster’s own pages.
Made by Retyp, LLC · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from OptinMonster’s own pages, its app-store listings and our grades. Every fact in it is on OptinMonster’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 30 other website and landing page builders we grade
OptinMonster builds pop-ups, floating bars, slide-ins, inline forms and full-screen overlays that run on a website you already have, to collect email sign-ups and push sales. Campaigns are shown by rules such as exit intent, time on page, scroll depth and page, and plans are priced by campaign impressions and the number of sites.
To get you started, here are 8 things to know about OptinMonster, taken from its own pages and our grades.
- 1
Best for pop-ups that grow an email list
OptinMonster adds pop-ups, floating bars and sign-up forms to a site you already have, and shows them by rules like time on page and scroll depth.
- 2
Paid plans start at $17.50 a month when paid by the year
As its pricing page puts it: $210 per year at renewal, after a first year for $108 (Basic).
- 3
It runs on Web
Web.
- 4
Campaign types
Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- 5
Drag-and-drop builder and templates
Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- 6
Targeting and triggers
Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- 7
A 1.6 GPA, above 0 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace OptinMonster you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
OptinMonster at a glance
- Pricing
- Paid, from $210 per year at renewal, after a first year for $108 (Basic)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Retyp, LLC, since 2013
- Category
- Website & Landing Page Builders
- Our grade
- 1.6 GPA, weak
The report card
Best for pop-ups that grow an email list
OptinMonster adds pop-ups, floating bars and sign-up forms to a site you already have, and shows them by rules like time on page and scroll depth. It doesn't build pages at all. The first year looks cheap at $108, but Basic renews at $210, and exit intent needs Pro at $870 a year.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against its alternatives, landing page builders and Privy. Basic renews at $210 a year, $17.50 a month, after an intro first year of $108. That's below what they start at, but Basic has 2,500 impressions and no exit intent, which needs Pro at $870 a year. |
| Free plan and trial | F | Nothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. |
| Features | D | Lots of campaign types, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking higher up. But it's one narrow job, pop-ups and opt-in forms on a site you already have. It doesn't build or host a single page. |
| Ease of use | C | No rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. |
| Platforms and integrations | B | Works on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who OptinMonster is for
- Great if you run a blog or shop and want more email sign-ups from it
- Handy when you want to catch visitors on their way out, though exit intent is a Pro feature
- Good for agencies running sign-up campaigns across client sites
Who it is not for
- Skip it if you need a website or landing pages, as it builds neither
- Not for you if you want to try it first, as there's no free plan or trial
- Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
Good to know
Good for
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
Worth knowing
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17.50
A month to start, paid by the year
OptinMonster is a paid product, starting at $210 per year at renewal, after a first year for $108 (Basic).
Graded against its alternatives, landing page builders and Privy.
Basic (yearly)
$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)
$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)
$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)
$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)
$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
Enterprise
Custom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
Read from optinmonster.com on Oct 17, 2026.
Ways to pay less
Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
Stated on optinmonster.comAnnual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
Stated on optinmonster.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Pop-ups, floating bars and opt-in forms added to an existing site. Here is what it does, as its own site describes it, and what it covers: AI features, templates, no-code, forms.
But it's one narrow job, pop-ups and opt-in forms on a site you already have.
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
Where it runs
- Web
What it works with
- Mailchimp
- Constant Contact
- ActiveCampaign
- ConvertKit
- WordPress
- Shopify
- WooCommerce
- Zapier
OptinMonster is made by Retyp, LLC, and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/30
Other website and landing page builders it is graded above
OptinMonster's GPA of 1.6 is higher than 0 of the 30 other website and landing page builders we grade.
It stands best on platforms and integrations (B, above 8 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $17.50 a month when paid by the year, against a middle price of $14 for the category: 17 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. OptinMonster’s own letter is outlined.
- CValue for moneyAbove 2 of 30
- FFree plan and trialAbove 0 of 30
- DFeaturesAbove 0 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. OptinMonster is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace OptinMonster you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 30 of the 30 other website and landing page builders grade higher. It costs $210 a year.
What you could make
- Forms and templates: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Mailchimp, Constant Contact and ActiveCampaign among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. OptinMonster’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Unbounce, Leadpages, Landingi, Swipe Pages and Privy
The 5 tools OptinMonster is most often weighed against, with where each one differs from it.
- 2.4GPA
Unbounce
Free trial · from $22/mo
Landing page builder with A/B testing and AI traffic routing.
- 2.4GPA
Leadpages
Free trial · from $29/mo
Landing page builder with AI page creation and A/B testing.
- OptinMonster also covers templates.
- 2.2GPA
Landingi
Free trial · from $24/mo
Landing page platform with an AI page generator and A/B testing.
- 2.6GPA
Swipe Pages
Free trial · from $29/mo
AI landing page builder for paid-ad campaigns, with fast AMP pages.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- OptinMonster also covers templates and no-code.
- Privy also covers marketing automation, email campaigns and business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is OptinMonster free?
No. OptinMonster is a paid product, starting at $210 per year at renewal, after a first year for $108 (Basic).
How much does OptinMonster cost?
OptinMonster lists 6 plans. Basic (yearly): $210 per year at renewal, after a first year for $108.
What platforms does OptinMonster work on?
OptinMonster is available on Web.
Does OptinMonster offer any discounts?
OptinMonster publicly lists the following: Introductory first year at about half price; Annual plans cost less than paying monthly.
Does OptinMonster have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. OptinMonster is listed for Web.
Does OptinMonster have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. OptinMonster is listed for Web.
Is OptinMonster open source?
OptinMonster is not described as open source on its own site, as read on Oct 17, 2026.
What does OptinMonster integrate with?
OptinMonster's listing names Mailchimp, Constant Contact, ActiveCampaign, ConvertKit, WordPress, Shopify, WooCommerce and Zapier.
Who makes OptinMonster?
OptinMonster is made by Retyp, LLC. It dates from 2013.
What are the alternatives to OptinMonster?
The closest alternatives to OptinMonster in our directory are Unbounce, Leadpages, Landingi, Swipe Pages and Privy.
How does OptinMonster compare with other website and landing page builders?
OptinMonster's GPA of 1.6 is higher than 0 of the 30 other website and landing page builders we grade.
Is OptinMonster good value for money?
ToolGPA grades OptinMonster C for value for money. Its paid plans start at $17.50 a month when paid by the year, against a middle price of $14 for the category: 17 of the 29 others that charge start lower.
Could I make my own version of OptinMonster?
To replace OptinMonster you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from OptinMonster’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from OptinMonster's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Retyp, LLC. Prices change, so check optinmonster.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- OptinMonster, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/optinmonster
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "OptinMonster: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/optinmonster
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/optinmonster/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after OptinMonster, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 31 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what OptinMonster’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. OptinMonster is a trademark of its owner, and this guide is not made, paid for or approved by Retyp, LLC. Prices and plans change: check optinmonster.com before you buy.