Popup Maker review (2026): is the free plan enough?
WordPress popup plugin with a free edition and yearly Pro licenses
Black Friday: is there a Popup Maker sale?
Our verdict
Third of our top three popup and widget tools
For: WordPress sites that want popups with no traffic limit
Popup Maker is a WordPress plugin for opt-in, exit-intent, contact form, announcement and cookie-notice popups. The free edition on WordPress.org has unlimited popups, delay, click and form-submission triggers, and targeting by page, post, category and tag, and no plan limits pageviews or impressions. Pro is $99 a year for one site ($59.40 the first year) and adds exit-intent and scroll triggers, analytics and split testing. It is third because it runs only inside WordPress, where Getsitecontrol works on any site. Exit intent needs Pro, more sites need a bigger license, and an expired license stops updates and support.
See all three and how we rankPopup Maker report card
Good · out of 4.0 · graded Nov 12, 2026
Best for popups on a WordPress site, free or with a yearly license
Popup Maker is a WordPress popup plugin with a free edition and Pro at $99 a year for 1 site. Exit-intent and scroll triggers need Pro, and it runs only inside WordPress.
Who Popup Maker is for
- Fits if you run WordPress and want a free popup plugin
- Works for site owners who pay yearly for exit-intent
Who Popup Maker is not for
- Skip it if your site is not on WordPress, as it is not a hosted service
- Tight if you want exit-intent on the free edition, since that needs Pro
- Watch out: Pro is licensed per site, with 5 sites at $149 for the first year
- Watch out: after a license expires the plugin works but stops getting updates and support
- Pricey if you need Pro+ for ecommerce, at $249 a year for 1 site
Why Popup Maker gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40.
- BFree plan and trialThe free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set.
- CFeaturesPopup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro.
- CEase of useNo rating on record; a plugin you install and configure on your site.
- BPlatforms and integrationsWeb only, with five integrations listed.
What these grades rest on. Graded from this listing, whose facts were read from Code Atlantic LLC's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/popup-maker#review"><img src="https://toolgpa.com/badge/popup-maker.svg" alt="Popup Maker: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Popup Maker stands among popup and widget tools
Popup Maker's GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade, and level with 3.
It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0).
Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Popup Maker’s own letter is outlined.
- BValue for moneyAbove 17 of 25, level with 8
- BFree plan and trialAbove 20 of 25, level with 5
- CFeaturesAbove 0 of 25, level with 14
- CEase of useAbove 0 of 25, level with 25
- BPlatforms and integrationsAbove 2 of 25, level with 23
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Popup Maker, or make your own?
Keep it
The plain part of Popup Maker you could make: popups, forms and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade. It costs $99 a year.
What you could make
- Popups, forms and reports: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, WooCommerce, Easy Digital Downloads and LifterLMS among them.
- Hooks into the device itself: widgets.
What this rests on. Popup Maker’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Popup Maker?
Popup Maker is a WordPress plugin for opt-in, exit-intent, contact form, announcement and cookie-notice popups. A free edition on WordPress.org covers the basics, and Pro and Pro+ licenses add triggers, targeting, analytics and WooCommerce or LMS features. All plans have unlimited popups and impressions.
Worth knowing
- Runs only inside WordPress; it is not a hosted service.
- Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them.
- Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too.
- After a license expires, the plugin keeps working but stops getting updates and support.
Key features
- Popup types
- Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades.
- Triggers
- Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro.
- Targeting conditions
- Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic.
- Analytics and split testing
- Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution.
- Ecommerce popups
- Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups.
- No traffic limits
- All plans include unlimited popups, impressions and theming, so price does not rise with pageviews.
Popup Maker pricing
As of Nov 12, 2026, Popup Maker has a free plan, and paid plans start at $99 per year for 1 site ($59.40 for the first year).
- Starts at
- $99 per year for 1 site ($59.40 for the first year)
- Free plan
- Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Free WordPress.org plugin with automatic and click triggers and basic targeting. |
| Pro | $99per year for 1 site | Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40. |
| Pro+ | $249per year for 1 site | Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40. |
Read from wppopupmaker.com on Nov 12, 2026. Prices change, so confirm with Popup Maker before you buy.
Ways to pay less
- Other savings40% off the first year
A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price.
Stated on wppopupmaker.com
Works with
- WooCommerce
- Easy Digital Downloads
- LifterLMS
- FluentCRM
- WordPress
Popup Maker alternatives
- Popup Maker vs OptinMonster
From $210/yr
- Popup Maker vs Icegram
Free plan · from $99/yr
- Popup Maker vs Thrive Leads
From $599/yr
- Popup Maker vs Poptin
Free plan · from $19/mo
- Popup Maker vs Hello Bar
Free trial · from $29/mo
Common questions
Does Popup Maker have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Popup Maker is listed for Web.
Does Popup Maker have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Popup Maker is listed for Web.
Is Popup Maker open source?
Popup Maker is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.