Icegram review (2026): is the free plan enough?
WordPress plugins for popups, action bars and email capture
Black Friday: is there a Icegram sale?
Icegram report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for popups and action bars on a WordPress site
Icegram is a set of WordPress plugins for popups, action bars and email capture, with a free Starter plan and Max at $99 a year for up to 3 sites. A/B testing and geographic targeting are not in Starter, and it works inside WordPress.
Who Icegram is for
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Who Icegram is not for
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Why Icegram gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting.
- BFree plan and trialStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules.
- CFeaturesSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display.
- CEase of useNo rating on record; a plugin you install and configure on your site.
- CPlatforms and integrationsWeb only, with a WordPress-based product and two integrations listed.
What these grades rest on. Graded from this listing, whose facts were read from Icegram's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/icegram#review"><img src="https://toolgpa.com/badge/icegram.svg" alt="Icegram: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Icegram stands among popup and widget tools
Icegram's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0).
Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Icegram’s own letter is outlined.
- BValue for moneyAbove 17 of 25, level with 8
- BFree plan and trialAbove 20 of 25, level with 5
- CFeaturesAbove 0 of 25, level with 14
- CEase of useAbove 0 of 25, level with 25
- CPlatforms and integrationsAbove 0 of 25, level with 1
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Icegram, or make your own?
Keep it
To replace Icegram you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $99 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
What this rests on. Icegram’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Icegram?
Icegram makes WordPress plugins for lead capture: Engage for popups, action bars and other on-site messages, Collect for forms, and Express for newsletters. This entry covers Engage, which has a free Starter edition and a flat yearly Max license, with no limit on forms or leads.
Worth knowing
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Key features
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Icegram pricing
As of Nov 12, 2026, Icegram has a free plan, and paid plans start at $99 per year for up to 3 sites.
- Starts at
- $99 per year for up to 3 sites
- Free plan
- Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | Single site with popups, action bars, toasts, messengers, basic targeting and essential themes. |
| Max | $99per year for up to 3 sites | Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display. |
Read from icegram.com on Nov 12, 2026. Prices change, so confirm with Icegram before you buy.
Works with
Icegram alternatives
- Icegram vs Popup Maker
Free plan · from $99/yr
- Icegram vs Thrive Leads
From $599/yr
- Icegram vs OptinMonster
From $210/yr
- Icegram vs Poptin
Free plan · from $19/mo
- Icegram vs Hello Bar
Free trial · from $29/mo
Common questions
Does Icegram have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Icegram is listed for Web.
Does Icegram have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Icegram is listed for Web.
Is Icegram open source?
Icegram is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.