Icegram vs Poptin (2026): which should you pick?
As of Nov 12, 2026, Icegram and Poptin share a 2.4 GPA, both have a free plan, and Icegram starts cheaper, at $8.25 a month when paid by the year against $19 a month.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Icegram grades higher on value for money and the free plan. Poptin grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Icegram
WordPress plugins for popups, action bars and email capture
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.4GPAIcegramFair | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo rating on record; a plugin you install and configure on your site. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | CWeb only, with a WordPress-based product and two integrations listed. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | popups and action bars on a WordPress site | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Icegram and Poptin. How we grade
Price against what you get
Icegram starts at $8.25 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
Poptin scores higher, and starts $10.75 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 4 score higher than Icegram for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Poptin also covers marketing automation.
At a glance
| Icegram | Poptin | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for up to 3 sites | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Icegram | Poptin |
| Price read from | icegram.com | poptin.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
Icegram
No public discounts listed.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, Icegram or Poptin?
As of Nov 12, 2026, Icegram is cheaper to start with: $8.25 a month when paid by the year, against $19 a month for Poptin. Icegram starts at $99 per year for up to 3 sites, and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, Icegram or Poptin?
As of Nov 12, 2026, both Icegram and Poptin have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.