Icegram vs OptinMonster (2026): which should you pick?

Pick Icegram if

• Fits if you run WordPress and want a free popup plugin
• Works for people with up to 3 WordPress sites on one license

Look elsewhere if

• Skip it if your site is not on WordPress, because only Max has the remote option
• Tight if you need A/B tests or geographic targeting, since they are not in Starter
• Watch out: Max covers 3 sites, and other sites need more licenses
• Watch out: renewal after the first year is at whatever price is then in force

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Icegram

• Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
• The Max plan covers up to 3 sites; other sites need more licenses, one per site.
• A/B testing and geographic targeting are not in the free Starter plan.
• Renewal after the first year is at the price then in force, which the vendor says may change.

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

Icegram

Several message types

Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.

Campaign designs

The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.

Targeting rules

Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.

A/B split testing

Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.

Remote display

On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.

Data stays on your site

Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

Icegram

• Starter$0

  Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.

• Max$99

  per year for up to 3 sites

  Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

Icegram

No public discounts listed.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.