Popupsmart
No-code popup builder with AI drafting and 500+ templates
Popupsmart report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for AI-drafted popups for small sites and shops
Popupsmart builds popups from 500+ templates or from a sentence you type to its AI builder, with gamified offers, cookie notices and cart-based popups for Shopify. One snippet installs it anywhere. It counts every pageview, though, and A/B testing only starts on Advanced at $57.50 a month billed yearly.
Who Popupsmart is for
- Great if you want one free popup running on a small site
- Handy when you run Shopify and want popups that react to the cart
- Good for agencies and teams running popups across several websites
Who Popupsmart is not for
- Skip it if you need A/B tests on a budget, as Basic doesn't include them
- Tight if you're on the free plan, with 1 live popup and 5,000 pageviews a month
- Pricey if your visitors click through lots of pages, as every page load counts
Why Popupsmart gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here.
- CFree plan and trialFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site.
- BFeaturesAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced.
- CEase of useNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design.
- BPlatforms and integrationsWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Popupsmart's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/popupsmart#review"><img src="https://toolgpa.com/badge/popupsmart.svg" alt="Popupsmart: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Popupsmart stands among popup and widget tools
Popupsmart's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Its paid plans start at $32.50 a month, against a middle price of $19 for the category: 8 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. Popupsmart’s own letter is outlined.
- CValue for moneyAbove 4 of 12, level with 5
- CFree plan and trialAbove 3 of 12, level with 7
- BFeaturesAbove 5 of 12, level with 5
- CEase of useAbove 0 of 12, level with 12
- BPlatforms and integrationsAbove 0 of 12, level with 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Popupsmart, or make your own?
Keep it
To replace Popupsmart you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $390 a year.
What you could make
- Popups, forms and templates: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Shopify, WordPress and Webflow among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Popupsmart’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Popupsmart?
Popupsmart builds popups for any website from a single code snippet: sign-up and coupon popups, gamified offers, cart-abandonment reminders, cookie notices, announcements, forms and phone-call prompts. An AI builder drafts a campaign from a short description, and an AI Smart Mode can choose who sees it. Plans are priced by monthly pageviews and the number of websites.
Popupsmart has a free plan. Paid plans start at $32.50 per month for up to 50,000 pageviews, billed annually. See every plan
Good for
- Small sites that want one free popup running
- Agencies and teams running popups across several websites
- Shopify stores that want cart-based popups and revenue tracking
Worth knowing
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Popupsmart pricing
- Starts at
- $32.50 per month for up to 50,000 pageviews, billed annually
- Free plan
- 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 5,000 pageviews a month, 1 website, 1 live popup at a time and standard support. |
| Basic | $32.50per month for up to 50,000 pageviews, billed annually ($39 monthly) | 3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year. |
| Advanced | $57.50per month for up to 100,000 pageviews, billed annually ($69 monthly) | 5 websites, A/B split testing and 2 team members; $690 a year. |
| Pro | $82.50per month for up to 250,000 pageviews, billed annually ($99 monthly) | 7 websites and campaign filing; $990 a year. |
| Expert | $132.50per month for up to 500,000 pageviews, billed annually ($159 monthly) | Unlimited websites and 4 team members; $1,590 a year. |
| Enterprise | Custom | For sites above 500,000 pageviews a month, priced by quote. |
Read from popupsmart.com on Oct 18, 2026. Prices change, so confirm with Popupsmart before you buy.
Ways to pay less
- Annual discountAnnual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
Stated on popupsmart.com
Works with
Popupsmart alternatives
- Popupsmart vs Poptin
Free plan · from $19/mo
- Popupsmart vs OptiMonk
Free plan · from $19/mo
- Popupsmart vs OptinMonster
From $210/yr
- Popupsmart vs Getsitecontrol
Free plan · from $19/mo
- Popupsmart vs Hello Bar
Free trial · from $29/mo
Common questions
Is Popupsmart free?
Popupsmart has a free plan. 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. Paid plans start at $32.50 per month for up to 50,000 pageviews, billed annually.
How much does Popupsmart cost?
Popupsmart lists 6 plans. Free: $0. Basic: $32.50 per month for up to 50,000 pageviews, billed annually ($39 monthly). Advanced: $57.50 per month for up to 100,000 pageviews, billed annually ($69 monthly). Pro: $82.50 per month for up to 250,000 pageviews, billed annually ($99 monthly). Expert: $132.50 per month for up to 500,000 pageviews, billed annually ($159 monthly). Enterprise: custom pricing. Prices were read from popupsmart.com on Oct 18, 2026.
What platforms does Popupsmart work on?
Popupsmart is available on Web.
Does Popupsmart offer any discounts?
Popupsmart publicly lists the following: Annual billing saves 20%.
Does Popupsmart have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Popupsmart is listed for Web.
Does Popupsmart have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Popupsmart is listed for Web.
Is Popupsmart open source?
Popupsmart is not described as open source on its own site, as read on Oct 18, 2026.
What does Popupsmart integrate with?
Popupsmart's listing names Shopify, WordPress, Webflow, Wix, Klaviyo, Mailchimp and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Popupsmart?
Popupsmart is made by Popupsmart, Inc. It dates from 2018.
What are the alternatives to Popupsmart?
The closest alternatives to Popupsmart in our directory are Poptin, OptiMonk, OptinMonster, Getsitecontrol and Hello Bar. Each one has a side-by-side comparison with Popupsmart.
How does Popupsmart compare with other popup and widget tools?
Popupsmart's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3. It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Is Popupsmart good value for money?
ToolGPA grades Popupsmart C for value for money. Its paid plans start at $32.50 a month, against a middle price of $19 for the category: 8 of the 11 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Popupsmart?
To replace Popupsmart you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $390 a year. What you could not make: A builder that other people can use without writing code. Splitting visitors between versions and telling you which won. It plugs into other products, Shopify, WordPress and Webflow among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.