WP Popups review (2026): is the free plan enough?
WordPress popup plugin with a free edition and paid licenses
Black Friday: is there a WP Popups sale?
WP Popups report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for WordPress popups with a free edition
WP Popups is a WordPress plugin with a free edition and paid licences from $70 a year for one site. Exit intent, extra triggers and most email add-ons sit behind the paid tiers. It runs only on WordPress, and the pricing page contradicts itself about renewals.
Who WP Popups is for
- Fits if you run one WordPress site and want a plugin, not a hosted tool
- Works for a site that wants popups tied to a form plugin it already uses
Who WP Popups is not for
- Skip it if your site is not on WordPress
- Not for you if you want exit intent for free: it is paid
- Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
- Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
- Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399
Why WP Popups gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year.
- CFree plan and trialThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee.
- CFeaturesDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans.
- CEase of useNo store rating on record. You install a plugin, build a popup and set rules.
- CPlatforms and integrationsOnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier.
What these grades rest on. Graded from this listing, whose facts were read from WP Popups's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make WP Popups? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/wp-popups#review"><img src="https://toolgpa.com/badge/wp-popups.svg" alt="WP Popups: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where WP Popups stands among popup and widget tools
WP Popups's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19.
It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0).
Its paid plans start at $5.83 a month when paid by the year, against a middle price of $14 for the category: 10 of the 48 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 55 popup and widget tools we grade, cut by the letter each got. WP Popups’s own letter is outlined.
- BValue for moneyAbove 33 of 54, level with 15
- CFree plan and trialAbove 12 of 54, level with 31
- CFeaturesAbove 0 of 54, level with 38
- CEase of useAbove 0 of 54, level with 52
- CPlatforms and integrationsAbove 0 of 54, level with 13
Price against what you get
Each dot is one of 51 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep WP Popups, or make your own?
Keep it
The plain part of WP Popups you could make: popups and forms. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 21 of the 54 other popup and widget tools grade higher. It costs $70 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, WPForms, Gravity Forms and Ninja Forms among them.
What this rests on. WP Popups’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is WP Popups?
WP Popups is a WordPress plugin for building popups with display filters, triggers and form integrations. A free edition is listed on WordPress.org; paid yearly licenses add premium rules, triggers, exit intent, analytics and email add-ons. Licenses are sold by number of sites.
Worth knowing
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Key features
- Display filters
- Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
- Exit intent and triggers
- Premium triggers and exit-intent popups are in the paid licenses.
- Form plugin support
- Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
- Email add-ons
- Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
- A/B tests add-on
- Split testing of popups, included from the Basic plan.
WP Popups pricing
As of Nov 13, 2026, WP Popups has a free plan, and paid plans start at $70 per year for 1 site.
- Starts at
- $70 per year for 1 site
- Free plan
- Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Free edition from WordPress.org. Add-ons can be bought separately and used with it. |
| Basic | $70per year for 1 site | Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons. |
| Plus | $199per year for 5 sites | Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite. |
| Pro | $399per year for 10 sites | Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support. |
| Agency | $599per year for unlimited sites | Everything in Pro, unlimited sites and a pass for all future add-ons. |
Read from wppopups.com on Nov 13, 2026. Prices change, so confirm with WP Popups before you buy.
Ways to pay less
- Other savingsIntroductory 50% off the first year
The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.
Stated on wppopups.com
Works with
- WPForms
- Gravity Forms
- Ninja Forms
- Contact Form 7
- Mailchimp
- MailPoet
- ActiveCampaign
- Zapier
WP Popups alternatives
- WP Popups vs Popup Maker
Free plan · from $99/yr
- WP Popups vs Icegram
Free plan · from $99/yr
- WP Popups vs MailOptin
Free plan
- WP Popups vs Convert Pro
From $99/yr
- WP Popups vs Thrive Leads
From $599/yr
Common questions
Does WP Popups have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. WP Popups is listed for Web.
Does WP Popups have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. WP Popups is listed for Web.
Is WP Popups open source?
WP Popups is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.