Icegram vs WP Popups (2026): which should you pick?
As of Nov 13, 2026, Icegram grades higher than WP Popups: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Icegram grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Icegram
WordPress plugins for popups, action bars and email capture
WP Popups
WordPress popup plugin with a free edition and paid licenses
Which one is for you
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Pick WP Popups if
- Fits if you run one WordPress site and want a plugin, not a hosted tool
- Works for a site that wants popups tied to a form plugin it already uses
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want exit intent for free: it is paid
- Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
- Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
- Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399
How we grade them
| 2.4GPAIcegramFair | 2.2GPAWP PopupsFair | |
|---|---|---|
| Value for money | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. | B$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year. |
| Free plan and trial | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. | CThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee. |
| Features | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. | CDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans. |
| Ease of use | CNo rating on record; a plugin you install and configure on your site. | CNo store rating on record. You install a plugin, build a popup and set rules. |
| Platforms and integrations | CWeb only, with a WordPress-based product and two integrations listed. | COnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier. |
| Best for | popups and action bars on a WordPress site | WordPress popups with a free edition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Icegram and WP Popups. How we grade
Price against what you get
Icegram starts at $8.25 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. WP Popups starts at $5.83 a month when paid by the year and scores 2.0.
They score the same, and WP Popups starts $2.42 a month lower. Of the other popup and widget tools on the chart, 13 score higher than Icegram for less, and 10 score higher than WP Popups for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Icegram also covers email campaigns.
At a glance
| Icegram | WP Popups | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for up to 3 sites | $70 per year for 1 site |
| Free plan | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. | Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Icegram | Linsila LLC |
| Price read from | icegram.com | wppopups.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
WP Popups
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Key features
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
WP Popups
- Display filters
- Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
- Exit intent and triggers
- Premium triggers and exit-intent popups are in the paid licenses.
- Form plugin support
- Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
- Email add-ons
- Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
- A/B tests add-on
- Split testing of popups, included from the Basic plan.
Plans
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
WP Popups
Free$0
Free edition from WordPress.org. Add-ons can be bought separately and used with it.
Basic$70
per year for 1 site
Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons.
Plus$199
per year for 5 sites
Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite.
Pro$399
per year for 10 sites
Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support.
Agency$599
per year for unlimited sites
Everything in Pro, unlimited sites and a pass for all future add-ons.
Ways to pay less
Icegram
No public discounts listed.
WP Popups
- Other savings
Introductory 50% off the first year
The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.
Common questions
Which is cheaper, Icegram or WP Popups?
As of Nov 13, 2026, WP Popups is cheaper to start with: $5.83 a month when paid by the year, against $8.25 a month when paid by the year for Icegram. Icegram starts at $99 per year for up to 3 sites, and WP Popups starts at $70 per year for 1 site.
Which has a free plan, Icegram or WP Popups?
As of Nov 13, 2026, both Icegram and WP Popups have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.