BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
BDOW! report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for popups and list emails on Showit or WordPress
BDOW! is the old Sumo, now owned by Showit and sold as one Pro plan: popups, bars, welcome mats, A/B tests, social proof and simple emails to your list. At $19 a month billed yearly for one site, that's a lot for the money. But the free plan has gone, the trial needs a card, and there's no Shopify app right now.
Who BDOW! is for
- Great if your site is on Showit, since you add it from inside your Showit account
- Handy when you want popups and simple welcome emails in one place
- Good for WooCommerce shops that want cart recovery and discount popups
Who BDOW! is not for
- Skip it if you sell on Shopify, as its Shopify app is unavailable for now
- Not for you if you want to try it without a card, as the trial needs one
- Pricey if you run several sites, as each one needs its own Pro plan
Why BDOW! gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts.
- DFree plan and trialNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14.
- CFeaturesPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce.
- CEase of useNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails.
- BPlatforms and integrationsWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from BDOW!'s own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sumo#review"><img src="https://toolgpa.com/badge/sumo.svg" alt="BDOW!: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where BDOW! stands among popup and widget tools
BDOW!'s GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4.
It stands best on value for money (B, above 10 of 12) and worst on free plan and trial (D, above 2).
Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. BDOW!’s own letter is outlined.
- BValue for moneyAbove 10 of 12, level with 2
- DFree plan and trialAbove 2 of 12
- CFeaturesAbove 0 of 12, level with 4
- CEase of useAbove 0 of 12, level with 12
- BPlatforms and integrationsAbove 0 of 12, level with 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep BDOW!, or make your own?
Keep it
To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 6 of the 12 other popup and widget tools grade higher. It costs $228 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Showit, WordPress and WooCommerce among them.
What this rests on. BDOW!’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is BDOW!?
BDOW!, formerly Sumo, adds popups, smart bars, welcome mats, scroll boxes, inline forms and social proof notifications to a website to collect email addresses. It can also send welcome emails and broadcasts to the list it collects, run A/B tests and show discount offers to shoppers. Showit, the website builder, bought Sumo in 2024 and rebuilt it under the new name; it is sold as a single Pro plan priced by stored contacts.
BDOW! is a paid product with a free trial, starting at $19 per month for 1 site and 1,000 stored contacts, billed annually. See every plan
Good for
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
BDOW! pricing
- Starts at
- $19 per month for 1 site and 1,000 stored contacts, billed annually
- Free plan
- None
- Free trial
- 14-day free trial, credit card required; you are not charged if you cancel before day 14
| Plan | Price | What you get |
|---|---|---|
| Pro | $19per month for up to 1,000 contacts, billed annually ($25 monthly) | 1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly). |
Read from bdow.com on Oct 18, 2026. Prices change, so confirm with BDOW! before you buy.
Ways to pay less
- Annual discountAnnual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
Stated on bdow.com
Works with
- Showit
- WordPress
- WooCommerce
- Mailchimp
- Kit
- Flodesk
- Klaviyo
- AWeber
BDOW! alternatives
- BDOW! vs OptinMonster
From $210/yr
- BDOW! vs Hello Bar
Free trial · from $29/mo
- BDOW! vs Privy
Free trial · from $30/mo
- BDOW! vs Poptin
Free plan · from $19/mo
- BDOW! vs OptiMonk
Free plan · from $19/mo
Common questions
Is BDOW! free?
No, BDOW! is a paid product, but you can try it first. 14-day free trial, credit card required; you are not charged if you cancel before day 14.
How much does BDOW! cost?
BDOW! lists one plan. Pro: $19 per month for up to 1,000 contacts, billed annually ($25 monthly). Prices were read from bdow.com on Oct 18, 2026.
What platforms does BDOW! work on?
BDOW! is available on Web.
Does BDOW! offer any discounts?
BDOW! publicly lists the following: Annual billing saves $72 a year.
Does BDOW! have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. BDOW! is listed for Web.
Does BDOW! have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. BDOW! is listed for Web.
Is BDOW! open source?
BDOW! is not described as open source on its own site, as read on Oct 18, 2026.
What does BDOW! integrate with?
BDOW!'s listing names Showit, WordPress, WooCommerce, Mailchimp, Kit, Flodesk, Klaviyo and AWeber. A listing names up to eight integrations, so it may connect to more.
Who makes BDOW!?
BDOW! is made by Formilytics LLC (Showit).
What are the alternatives to BDOW!?
The closest alternatives to BDOW! in our directory are OptinMonster, Hello Bar, Privy, Poptin and OptiMonk. Each one has a side-by-side comparison with BDOW!.
How does BDOW! compare with other popup and widget tools?
BDOW!'s GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4. It stands best on value for money (B, above 10 of 12) and worst on free plan and trial (D, above 2).
Is BDOW! good value for money?
ToolGPA grades BDOW! B for value for money. Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of BDOW!?
To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 6 of the 12 other popup and widget tools grade higher. It costs $228 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Splitting visitors between versions and telling you which won. It plugs into other products, Showit, WordPress and WooCommerce among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.