Privy vs BDOW!
We give Privy a 2.4 GPA and BDOW! a 2.2, out of 4.0. Privy grades higher on the free plan and features. BDOW! grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
Free trial · from $19/mo
How we grade them
| 2.4GPAPrivyFair | 2.2GPABDOW!Fair | |
|---|---|---|
| Value for money | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. | BA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. | DNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. | CPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. | CNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. | BWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
| Best for | pop-ups, email and texts for small shops | popups and list emails on Showit or WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Privy and BDOW!. How we grade
Where they differ
- Privy starts at $30 per month for up to 1,500 mailable contacts. BDOW! starts at $19 per month for 1 site and 1,000 stored contacts, billed annually.
- Privy also covers marketing automation and business texting.
- BDOW! also covers a/B testing and popups.
In commonWebFormsEmail campaigns
At a glance
| Privy | BDOW! | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $30 per month for up to 1,500 mailable contacts | $19 per month for 1 site and 1,000 stored contacts, billed annually |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card required | 14-day free trial, credit card required; you are not charged if you cancel before day 14 |
| Web | ||
| Made by | Privy | Formilytics LLC (Showit) |
| Price read from | privy.com | bdow.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Privy
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
BDOW!
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
BDOW!
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
BDOW!
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Plans
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
BDOW!
Pro$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Ways to pay less
Privy
No public discounts listed.
BDOW!
- Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
