Hello Bar vs BDOW!
We give Hello Bar and BDOW! the same GPA: 2.2 out of 4.0. Hello Bar grades higher on the free plan. BDOW! grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hello Bar
Top bars, popups and slide-ins for collecting leads on any site
BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
How we grade them
| 2.2GPAHello BarFair | 2.2GPABDOW!Fair | |
|---|---|---|
| Value for money | CA site with 20,000 visitors should fit in Growth's 50,000 popup views a month: $29 billed yearly, or $39 monthly. That's the middle of what popup tools here charge. Webhooks and CRM sync cost more, on Premium at $49. | BA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | CThe Starter plan is free with no card, but its 5,000 views are in total, not per month, so a site with real traffic runs out fast. Treat it as a trial. There's no A/B testing on it either. | DNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | CBars, modals, slide-ins and takeovers, exit-intent, scroll and delay triggers, targeting by country, device and ad campaign, and A/B tests on every paid plan. The core is all there, but there's no spin-to-win, coupons or cart rules on record, which most tools here list. | CPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | CNo rating on record. 100+ templates and a Design Assistant that copies your site's colours and fonts help a lot, but you still put it on your site and set up the triggers and targeting yourself. | CNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | BWorks on an existing website and sends sign-ups to Mailchimp, Klaviyo, ActiveCampaign, HubSpot, GetResponse, ConvertKit, Salesforce and Zapier. There's no desktop or phone app, so B is as high as it goes. | BWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
| Best for | sign-up bars on blogs and small sites | popups and list emails on Showit or WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hello Bar and BDOW!. How we grade
Price against what you get
Hello Bar starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. BDOW! starts at $19 a month and scores 2.3.
They score the same, and BDOW! starts $10 a month lower. Of the other popup and widget tools on the chart, 4 score higher than Hello Bar for less, and 1 scores higher than BDOW! for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hello Bar starts at $29 per month for up to 50,000 popup views, billed annually. BDOW! starts at $19 per month for 1 site and 1,000 stored contacts, billed annually.
- Hello Bar also covers templates.
- BDOW! also covers email campaigns.
At a glance
| Hello Bar | BDOW! | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month for up to 50,000 popup views, billed annually | $19 per month for 1 site and 1,000 stored contacts, billed annually |
| Free plan | None | None |
| Free trial | Free Starter plan: unlimited popups but 5,000 views in total, not per month, with 1 seat and no card required | 14-day free trial, credit card required; you are not charged if you cancel before day 14 |
| Web | ||
| Made by | Hello Bar LLC | Formilytics LLC (Showit) |
| Price read from | hellobar.com | bdow.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Hello Bar
- Blogs and small sites that want a sign-up bar at the top of every page
- Teams that want A/B testing on the cheapest paid plan
- Running popups across several sites from one account
BDOW!
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
Hello Bar
- The free Starter plan stops after 5,000 views in total, not per month, and has no A/B testing.
- View limits apply to each website; when a site reaches its monthly limit, its campaigns pause until the next billing cycle.
- Growth allows 3 seats; unlimited seats, priority support, webhooks and CRM sync need Premium or Elite.
- First-time customers get a 30-day money-back guarantee, and a cancelled account drops to the free Starter plan.
BDOW!
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
Hello Bar
- Bars, modals, sliders and takeovers
- Sticky header and footer bars, modal popups, small alerts, slide-ins, inline forms, video popups and full-screen takeovers.
- Triggers and targeting
- Show a campaign on exit intent, after a scroll or a delay, on chosen URLs, by device, by country or city, or by ad campaign and traffic source.
- A/B testing
- Every paid plan can run unlimited A/B tests to compare popup versions; the free Starter plan cannot.
- Themes and Design Assistant
- Start from more than 100 templates, and the Design Assistant picks up your site's colors and fonts to style a popup to match.
- Lead capture and integrations
- Send sign-ups to Mailchimp, Klaviyo, ActiveCampaign, HubSpot and others or export them as CSV; Premium and Elite add webhooks and CRM sync.
- Reports
- Track how each campaign performs and build custom reports from the results.
BDOW!
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Plans
Hello Bar
Starter$0
Unlimited popups and pre-built themes for 1 seat, capped at 5,000 views in total, not per month. No A/B testing and basic targeting only.
Growth$29
per month for up to 50,000 views, billed annually ($39 monthly)
Unlimited popups, subscribers and A/B tests, customizable targeting and 3 seats. Price rises with views: $49 a month at 150,000.
Premium$49
per month for up to 150,000 views, billed annually ($69 monthly)
Unlimited seats, priority support and the premium integrations, including webhooks and CRM sync.
Elite$99
per month for up to 500,000 views, billed annually ($129 monthly)
Everything in Premium with a 500,000 views a month allowance for high-traffic sites.
Agency or EnterpriseCustom
Higher view volumes across several sites, with views that can be shared across the account and dedicated support.
BDOW!
Pro$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Ways to pay less
Hello Bar
- Annual discount
Annual billing costs less than paying monthly
Growth is $29 a month billed annually against $39 billed monthly, Premium $49 against $69 and Elite $99 against $129.
BDOW!
- Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
