Poptin vs BDOW!
We give Poptin a 2.4 GPA and BDOW! a 2.2, out of 4.0. Poptin grades higher on the free plan and features. BDOW! grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Poptin
Popups and embedded forms, with email campaigns and automations
BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
How we grade them
| 2.4GPAPoptinFair | 2.2GPABDOW!Fair | |
|---|---|---|
| Value for money | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. | BA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. | DNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. | CPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. | CNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. | BWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
| Best for | popups with email campaigns built in | popups and list emails on Showit or WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Poptin and BDOW!. How we grade
Price against what you get
Poptin starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. BDOW! starts at $19 a month and scores 2.3.
Poptin scores higher for the same starting price. Of the other popup and widget tools on the chart, none scores higher than Poptin for less, and 1 scores higher than BDOW! for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth). BDOW! starts at $19 per month for 1 site and 1,000 stored contacts, billed annually.
- Poptin has a free plan. BDOW! does not, though it has a free trial.
- Poptin also covers marketing automation.
At a glance
| Poptin | BDOW! | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) | $19 per month for 1 site and 1,000 stored contacts, billed annually |
| Free plan | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. | None |
| Free trial | None listed | 14-day free trial, credit card required; you are not charged if you cancel before day 14 |
| Web | ||
| Made by | Poptin | Formilytics LLC (Showit) |
| Price read from | poptin.com | bdow.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Poptin
- Small sites that need a free popup tool with a monthly visitor allowance
- Businesses that want popups and their email list in one place
- Agencies running popups on many client sites from sub-accounts
BDOW!
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
BDOW!
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
BDOW!
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Plans
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
BDOW!
Pro$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Ways to pay less
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
BDOW!
- Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
