Popup Builder review (2026): is the free plan enough?
WordPress popup plugin with paid extension bundles
Black Friday: is there a Popup Builder sale?
Popup Builder report card
Good · out of 4.0 · graded Nov 13, 2026
Best for WordPress popups with detailed targeting
Popup Builder is a WordPress plugin with a free version and paid plans that bundle its 28 extensions, from $49.95 a year for two sites. Its display and targeting conditions go further than most. The free version leaves out the extensions, and it only runs on WordPress.
Who Popup Builder is for
- Fits if you want fine control of where and when a popup shows on WordPress
- Makes sense if you want to try the free version before paying
Who Popup Builder is not for
- Skip it if your site is not on WordPress
- Watch out: the extensions are paid, so the free version covers less than the feature list suggests
- Watch out: plans renew every year until you cancel
- Watch out: no free trial is listed for the paid plans, and extensions can also be bought one at a time
Why Popup Builder gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for money$49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools.
- CFree plan and trialA free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed.
- BFeaturesDisplay rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work.
- CEase of useNo store rating on record. There are conditions and 28 extensions to work through inside WordPress.
- CPlatforms and integrationsWordPress only. It names Mailchimp, AWeber and WooCommerce.
What these grades rest on. Graded from this listing, whose facts were read from Popup Builder's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Popup Builder? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/popup-builder#review"><img src="https://toolgpa.com/badge/popup-builder.svg" alt="Popup Builder: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Popup Builder stands among popup and widget tools
Popup Builder's GPA of 2.6 is higher than 45 of the 54 other popup and widget tools we grade, and level with 6.
It stands best on value for money (A, above 49 of 54) and worst on ease of use (C, above 0).
Its paid plans start at $4.16 a month when paid by the year, against a middle price of $14 for the category: 2 of the 48 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 55 popup and widget tools we grade, cut by the letter each got. Popup Builder’s own letter is outlined.
- AValue for moneyAbove 49 of 54, level with 5
- CFree plan and trialAbove 12 of 54, level with 31
- BFeaturesAbove 39 of 54, level with 13
- CEase of useAbove 0 of 54, level with 52
- CPlatforms and integrationsAbove 0 of 54, level with 13
Price against what you get
Each dot is one of 51 popup and widget tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Popup Builder, or make your own?
Your call
You could make the core of Popup Builder for yourself: popups and forms.
What you would give up is listed below. Whether that is worth the price is your call. It costs $49.95 a year.
What you could make
- Popups and forms: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Popup Builder’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Popup Builder?
Popup Builder is a WordPress plugin for creating popups with display rules, event triggers and advanced conditions such as geo-targeting. A free version is on WordPress.org, and the paid plans bundle its 28 extensions, with licenses sold by number of sites and renewed yearly.
Worth knowing
- Runs only inside WordPress.
- Extensions can also be bought one at a time, priced per site count and per year.
- There is no free trial listed for the paid plans.
- Plans renew yearly until cancelled.
Key features
- Display rules
- Choose pages, posts, categories, tags, archives, search pages and WooCommerce products.
- Event triggers
- Page load, exit, hover, scroll, inactivity, add to cart and click.
- Advanced conditions
- Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles.
- Extensions
- Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups.
- Email integrations
- Connects with services such as Mailchimp and AWeber.
Popup Builder pricing
As of Nov 13, 2026, Popup Builder has a free plan, and paid plans start at $49.95 per year for 2 websites.
- Starts at
- $49.95 per year for 2 websites
- Free plan
- Free version of the plugin on WordPress.org; extensions are paid.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Free plugin download from WordPress.org. |
| Starter | $49.95per year for 2 websites | All extensions included, with a year of support and updates, billed yearly until cancelled. |
| Business | $89.95per year for 10 websites | All extensions included, with a year of support and updates, billed yearly until cancelled. |
| Agency | $145.95per year for unlimited websites | All extensions included, with a year of support and updates, billed yearly until cancelled. |
Read from popup-builder.com on Nov 13, 2026. Prices change, so confirm with Popup Builder before you buy.
Works with
Popup Builder alternatives
- Popup Builder vs Popup Maker
Free plan · from $99/yr
- Popup Builder vs WP Popups
Free plan · from $70/yr
- Popup Builder vs Icegram
Free plan · from $99/yr
- Popup Builder vs Brave Popup Builder
Free plan · from $59/yr
- Popup Builder vs Convert Pro
From $99/yr
Common questions
Does Popup Builder have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Popup Builder is listed for Web.
Does Popup Builder have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Popup Builder is listed for Web.
Is Popup Builder open source?
Popup Builder is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.