Convert Pro vs Popup Builder (2026): which should you pick?
As of Nov 13, 2026, Popup Builder grades higher than Convert Pro: 2.6 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Popup Builder grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Convert Pro
WordPress popup and opt-in plugin with annual or lifetime licenses
Popup Builder
WordPress popup plugin with paid extension bundles
Which one is for you
Pick Convert Pro if
- Fits if you run several WordPress sites and want one licence for all of them
- Makes sense if you would rather pay $349 once than every year
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want to try it first: there is no free plan or trial, only a 14-day refund
- Watch out: the annual price renews at $99, not the $89 introductory price
- Watch out: if an annual licence lapses the plugin keeps working, but updates and support stop
Pick Popup Builder if
- Fits if you want fine control of where and when a popup shows on WordPress
- Makes sense if you want to try the free version before paying
Look elsewhere if
- Skip it if your site is not on WordPress
- Watch out: the extensions are paid, so the free version covers less than the feature list suggests
- Watch out: plans renew every year until you cancel
- Watch out: no free trial is listed for the paid plans, and extensions can also be bought one at a time
How we grade them
| 2.0GPAConvert ProFair | 2.6GPAPopup BuilderGood | |
|---|---|---|
| Value for money | B$99 a year for unlimited sites works out near $8.25 a month, the edge of the cheapest quarter, and $349 once is under two years of the category's middle price. The page shows $89 as an introductory price that renews at $99. | A$49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools. |
| Free plan and trial | FNo free plan and no trial. The FAQ gives a 14-day refund window, which is not a trial. | CA free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed. |
| Features | BDrag-and-drop editor, several popup types, targeting, A/B testing and mailer integrations, with no gap shown in the core work. | BDisplay rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work. |
| Ease of use | CNo store rating on record. You build campaigns in an editor inside WordPress and connect a mailer. | CNo store rating on record. There are conditions and 28 extensions to work through inside WordPress. |
| Platforms and integrations | CWordPress 4.1 or higher only. The only integration the listing names is Google Analytics, next to its mailer connections. | CWordPress only. It names Mailchimp, AWeber and WooCommerce. |
| Best for | a WordPress popup plugin you can buy for life | WordPress popups with detailed targeting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Convert Pro and Popup Builder. How we grade
Price against what you get
Convert Pro starts at $8.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Popup Builder starts at $4.16 a month when paid by the year and scores 2.3.
They score the same, and Popup Builder starts $4.09 a month lower. Of the other popup and widget tools on the chart, 3 score higher than Convert Pro for less, and 2 score higher than Popup Builder for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Convert Pro also covers templates and a/B testing.
- Popup Builder also covers forms.
At a glance
| Convert Pro | Popup Builder | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $99 per year for unlimited sites, regular price | $49.95 per year for 2 websites |
| Free plan | None | Free version of the plugin on WordPress.org; extensions are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brainstorm Force | Looking Forward Software Inc. |
| Price read from | convertpro.net | popup-builder.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Convert Pro
- Runs only inside WordPress (version 4.1 or higher, per the FAQ).
- There is no free trial or free plan; the FAQ gives a 14-day refund window.
- If an annual license expires the plugin keeps working but updates and support stop.
- The annual price renews at the full $99, not the $89 introductory price.
Popup Builder
- Runs only inside WordPress.
- Extensions can also be bought one at a time, priced per site count and per year.
- There is no free trial listed for the paid plans.
- Plans renew yearly until cancelled.
Key features
Convert Pro
- Drag-and-drop editor
- Build popups and opt-ins visually, starting from a template library.
- Popup types
- Exit-intent, on-click, info-bar or slide-in, after-post, full-screen and yes/no popups.
- Targeting
- Page-level targeting, referrer, device and AdBlock detection.
- A/B testing
- Create variants and compare them.
- Mailer integrations
- The pricing page lists 30+ mailer integrations; the integrations page gives no names.
Popup Builder
- Display rules
- Choose pages, posts, categories, tags, archives, search pages and WooCommerce products.
- Event triggers
- Page load, exit, hover, scroll, inactivity, add to cart and click.
- Advanced conditions
- Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles.
- Extensions
- Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups.
- Email integrations
- Connects with services such as Mailchimp and AWeber.
Plans
Convert Pro
Annual$99
per year for unlimited sites
A year of updates and support. Shown at $89 instead of $99 as introductory pricing; renewals are at full price.
Lifetime$349
one-time, for unlimited sites
One payment with lifetime support and updates. The page crosses out $399 beside the $349 charged.
Popup Builder
Free$0
Free plugin download from WordPress.org.
Starter$49.95
per year for 2 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Business$89.95
per year for 10 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Agency$145.95
per year for unlimited websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Ways to pay less
Convert Pro
- Lifetime license
Lifetime license
A one-time $349 payment for unlimited sites, with lifetime support and updates.
- Other savings
Introductory $89 first year
The annual license is shown at $89 against a regular $99; the page says renewals are at full price.
Popup Builder
No public discounts listed.
Common questions
Which is cheaper, Convert Pro or Popup Builder?
As of Nov 13, 2026, Popup Builder is cheaper to start with: $4.16 a month when paid by the year, against $8.25 a month when paid by the year for Convert Pro. Convert Pro starts at $99 per year for unlimited sites, regular price, and Popup Builder starts at $49.95 per year for 2 websites.
Which has a free plan, Convert Pro or Popup Builder?
As of Nov 13, 2026, only Popup Builder has a free plan. Convert Pro does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.