Convert Pro vs Thrive Leads (2026): which should you pick?
As of Nov 13, 2026, Convert Pro grades higher than Thrive Leads: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Convert Pro grades higher on value for money. Thrive Leads grades higher on platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Convert Pro
WordPress popup and opt-in plugin with annual or lifetime licenses
Thrive Leads
WordPress opt-in form builder with popups, ribbons and A/B tests
Which one is for you
Pick Convert Pro if
- Fits if you run several WordPress sites and want one licence for all of them
- Makes sense if you would rather pay $349 once than every year
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want to try it first: there is no free plan or trial, only a 14-day refund
- Watch out: the annual price renews at $99, not the $89 introductory price
- Watch out: if an annual licence lapses the plugin keeps working, but updates and support stop
Pick Thrive Leads if
- Fits if you run self-hosted WordPress and want one bundle of Thrive tools
- Works for site owners who build opt-in forms with A/B tests
Look elsewhere if
- Pricey if you only want Leads, since the page sells Thrive Suite as a bundle
- Watch out: $240 is an introductory first year, and renewals are $599
- Skip it if your blog is on WordPress.com, because it needs self-hosted WordPress.org
- Not for you if you want to try before paying, as no free plan or trial is listed
- Watch out: a standalone Thrive Leads subscription is mentioned but shows no price
How we grade them
| 2.0GPAConvert ProFair | 1.8GPAThrive LeadsWeak | |
|---|---|---|
| Value for money | B$99 a year for unlimited sites works out near $8.25 a month, the edge of the cheapest quarter, and $349 once is under two years of the category's middle price. The page shows $89 as an introductory price that renews at $99. | DThrive Suite renews at $599 a year, about $50 a month, in the dearest tenth of popup tools ($55 and up is the dearest tenth; the middle is $19); the first year is $240. |
| Free plan and trial | FNo free plan and no trial. The FAQ gives a 14-day refund window, which is not a trial. | FNo free plan and no trial on record, so nothing can be tried without paying. |
| Features | BDrag-and-drop editor, several popup types, targeting, A/B testing and mailer integrations, with no gap shown in the core work. | BMany opt-in form types, a drag-and-drop editor, targeting, A/B testing, reporting and email connections. The listing shows no gap in the core work. |
| Ease of use | CNo store rating on record. You build campaigns in an editor inside WordPress and connect a mailer. | CNo rating on record; a WordPress plugin you install, then build forms in an editor. |
| Platforms and integrations | CWordPress 4.1 or higher only. The only integration the listing names is Google Analytics, next to its mailer connections. | BWeb only, with eight integrations listed. |
| Best for | a WordPress popup plugin you can buy for life | opt-in forms and popups on a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Convert Pro and Thrive Leads. How we grade
Price against what you get
Convert Pro starts at $8.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Thrive Leads starts at $49.92 a month when paid by the year and scores 2.7.
Thrive Leads scores higher, and starts $41.67 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 3 score higher than Convert Pro for less, and 1 scores higher than Thrive Leads for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Convert Pro also covers templates.
- Thrive Leads also covers forms and reports.
At a glance
| Convert Pro | Thrive Leads | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $99 per year for unlimited sites, regular price | $599 per year at renewal, after a first year for $240 |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brainstorm Force | Thrive Themes |
| Price read from | convertpro.net | thrivethemes.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Convert Pro
- Runs only inside WordPress (version 4.1 or higher, per the FAQ).
- There is no free trial or free plan; the FAQ gives a 14-day refund window.
- If an annual license expires the plugin keeps working but updates and support stop.
- The annual price renews at the full $99, not the $89 introductory price.
Thrive Leads
- Needs a self-hosted WordPress.org site; it does not work on WordPress.com blogs.
- The pricing page sells Thrive Suite only, so Leads comes bundled with the other Thrive plugins and themes.
- The $240 first-year price is introductory; annual renewals are at the full $599.
- A standalone Thrive Leads subscription is mentioned on its page, but no price was visible there.
Key features
Convert Pro
- Drag-and-drop editor
- Build popups and opt-ins visually, starting from a template library.
- Popup types
- Exit-intent, on-click, info-bar or slide-in, after-post, full-screen and yes/no popups.
- Targeting
- Page-level targeting, referrer, device and AdBlock detection.
- A/B testing
- Create variants and compare them.
- Mailer integrations
- The pricing page lists 30+ mailer integrations; the integrations page gives no names.
Thrive Leads
- Many opt-in form types
- ThriveBox lightbox popup, sticky ribbon, slide-in, inline form, 2-step opt-in, sidebar widget, screen filler, scroll mat and content lock.
- Drag-and-drop editor and templates
- Design forms visually from a library of pre-designed templates, with separate show-or-hide and editing options for mobile.
- Targeting
- Show forms by post, category, tag and more, and trigger them on exit intent, scroll, delay or click.
- A/B testing and reporting
- Test form variations and read stats on which forms and which pages and posts produce the most leads.
- SmartLinks and SmartExit
- Hide forms from, or show different offers to, existing subscribers, and use SmartExit to tailor exit offers.
- Email service connections
- Direct API connections to services such as ActiveCampaign, AWeber, Mailchimp and ConvertKit, or any HTML signup form.
Plans
Convert Pro
Annual$99
per year for unlimited sites
A year of updates and support. Shown at $89 instead of $99 as introductory pricing; renewals are at full price.
Lifetime$349
one-time, for unlimited sites
One payment with lifetime support and updates. The page crosses out $399 beside the $349 charged.
Thrive Leads
Thrive Suite Yearly$599
per year at renewal, after a first year of $240
All 8 Thrive plugins including Leads, Theme Builder, 24/5 support, use on up to 5 websites. First year is $240.
Thrive Suite Quarterly$149
per quarter, for up to 5 websites
The same bundle, billed every quarter instead of yearly.
Ways to pay less
Convert Pro
- Lifetime license
Lifetime license
A one-time $349 payment for unlimited sites, with lifetime support and updates.
- Other savings
Introductory $89 first year
The annual license is shown at $89 against a regular $99; the page says renewals are at full price.
Thrive Leads
- Other savings
First-year Thrive Suite price of $240
The pricing page shows Thrive Suite yearly at $240 as special introductory pricing against $599; annual renewals are at the full price.
Common questions
Which is cheaper, Convert Pro or Thrive Leads?
As of Nov 13, 2026, Convert Pro is cheaper to start with: $8.25 a month when paid by the year, against $49.92 a month when paid by the year for Thrive Leads. Convert Pro starts at $99 per year for unlimited sites, regular price, and Thrive Leads starts at $599 per year at renewal, after a first year for $240.
Which has a free plan, Convert Pro or Thrive Leads?
As of Nov 13, 2026, neither Convert Pro nor Thrive Leads has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.