Convert Pro vs Popup Maker (2026): which should you pick?
As of Nov 13, 2026, we pick Popup Maker: it is third in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Convert Pro grades higher on features. Popup Maker grades higher on the free plan and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Convert Pro
WordPress popup and opt-in plugin with annual or lifetime licenses
Popup Maker
WordPress popup plugin with a free edition and yearly Pro licenses
Which one is for you
Pick Convert Pro if
- Fits if you run several WordPress sites and want one licence for all of them
- Makes sense if you would rather pay $349 once than every year
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want to try it first: there is no free plan or trial, only a 14-day refund
- Watch out: the annual price renews at $99, not the $89 introductory price
- Watch out: if an annual licence lapses the plugin keeps working, but updates and support stop
Pick Popup Maker if
- Fits if you run WordPress and want a free popup plugin
- Works for site owners who pay yearly for exit-intent
Look elsewhere if
- Skip it if your site is not on WordPress, as it is not a hosted service
- Tight if you want exit-intent on the free edition, since that needs Pro
- Watch out: Pro is licensed per site, with 5 sites at $149 for the first year
- Watch out: after a license expires the plugin works but stops getting updates and support
- Pricey if you need Pro+ for ecommerce, at $249 a year for 1 site
How we grade them
| 2.0GPAConvert ProFair | 2.6GPAPopup MakerGood | |
|---|---|---|
| Value for money | B$99 a year for unlimited sites works out near $8.25 a month, the edge of the cheapest quarter, and $349 once is under two years of the category's middle price. The page shows $89 as an introductory price that renews at $99. | BPro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40. |
| Free plan and trial | FNo free plan and no trial. The FAQ gives a 14-day refund window, which is not a trial. | BThe free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set. |
| Features | BDrag-and-drop editor, several popup types, targeting, A/B testing and mailer integrations, with no gap shown in the core work. | CPopup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro. |
| Ease of use | CNo store rating on record. You build campaigns in an editor inside WordPress and connect a mailer. | CNo rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | CWordPress 4.1 or higher only. The only integration the listing names is Google Analytics, next to its mailer connections. | BWeb only, with five integrations listed. |
| Best for | a WordPress popup plugin you can buy for life | popups on a WordPress site, free or with a yearly license |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Convert Pro and Popup Maker. How we grade
Price against what you get
Convert Pro starts at $8.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Popup Maker starts at $8.25 a month when paid by the year and scores 2.3.
On this chart the two sit in the same place: the same score for the same starting price. Of the other popup and widget tools on the chart, 3 score higher than Convert Pro for less, and 3 score higher than Popup Maker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Convert Pro also covers templates.
- Popup Maker also covers forms and reports.
At a glance
| Convert Pro | Popup Maker | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $99 per year for unlimited sites, regular price | $99 per year for 1 site ($59.40 for the first year) |
| Free plan | None | Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brainstorm Force | Code Atlantic LLC |
| Price read from | convertpro.net | wppopupmaker.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Convert Pro
- Runs only inside WordPress (version 4.1 or higher, per the FAQ).
- There is no free trial or free plan; the FAQ gives a 14-day refund window.
- If an annual license expires the plugin keeps working but updates and support stop.
- The annual price renews at the full $99, not the $89 introductory price.
Popup Maker
- Runs only inside WordPress; it is not a hosted service.
- Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them.
- Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too.
- After a license expires, the plugin keeps working but stops getting updates and support.
Key features
Convert Pro
- Drag-and-drop editor
- Build popups and opt-ins visually, starting from a template library.
- Popup types
- Exit-intent, on-click, info-bar or slide-in, after-post, full-screen and yes/no popups.
- Targeting
- Page-level targeting, referrer, device and AdBlock detection.
- A/B testing
- Create variants and compare them.
- Mailer integrations
- The pricing page lists 30+ mailer integrations; the integrations page gives no names.
Popup Maker
- Popup types
- Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades.
- Triggers
- Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro.
- Targeting conditions
- Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic.
- Analytics and split testing
- Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution.
- Ecommerce popups
- Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups.
- No traffic limits
- All plans include unlimited popups, impressions and theming, so price does not rise with pageviews.
Plans
Convert Pro
Annual$99
per year for unlimited sites
A year of updates and support. Shown at $89 instead of $99 as introductory pricing; renewals are at full price.
Lifetime$349
one-time, for unlimited sites
One payment with lifetime support and updates. The page crosses out $399 beside the $349 charged.
Popup Maker
Free$0
Free WordPress.org plugin with automatic and click triggers and basic targeting.
Pro$99
per year for 1 site
Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40.
Pro+$249
per year for 1 site
Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40.
Ways to pay less
Convert Pro
- Lifetime license
Lifetime license
A one-time $349 payment for unlimited sites, with lifetime support and updates.
- Other savings
Introductory $89 first year
The annual license is shown at $89 against a regular $99; the page says renewals are at full price.
Popup Maker
- Other savings
40% off the first year
A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price.
Common questions
Which is cheaper, Convert Pro or Popup Maker?
As of Nov 13, 2026, they start at the same price. Convert Pro starts at $99 per year for unlimited sites, regular price, and Popup Maker starts at $99 per year for 1 site ($59.40 for the first year).
Which has a free plan, Convert Pro or Popup Maker?
As of Nov 13, 2026, only Popup Maker has a free plan. Convert Pro does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.