Icegram vs Popup Maker (2026): which should you pick?
As of Nov 13, 2026, we pick Popup Maker: it is third in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.4.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Popup Maker grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Icegram
WordPress plugins for popups, action bars and email capture
Popup Maker
WordPress popup plugin with a free edition and yearly Pro licenses
Which one is for you
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Pick Popup Maker if
- Fits if you run WordPress and want a free popup plugin
- Works for site owners who pay yearly for exit-intent
Look elsewhere if
- Skip it if your site is not on WordPress, as it is not a hosted service
- Tight if you want exit-intent on the free edition, since that needs Pro
- Watch out: Pro is licensed per site, with 5 sites at $149 for the first year
- Watch out: after a license expires the plugin works but stops getting updates and support
- Pricey if you need Pro+ for ecommerce, at $249 a year for 1 site
How we grade them
| 2.4GPAIcegramFair | 2.6GPAPopup MakerGood | |
|---|---|---|
| Value for money | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. | BPro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40. |
| Free plan and trial | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. | BThe free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set. |
| Features | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. | CPopup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro. |
| Ease of use | CNo rating on record; a plugin you install and configure on your site. | CNo rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | CWeb only, with a WordPress-based product and two integrations listed. | BWeb only, with five integrations listed. |
| Best for | popups and action bars on a WordPress site | popups on a WordPress site, free or with a yearly license |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Icegram and Popup Maker. How we grade
Price against what you get
Icegram starts at $8.25 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Popup Maker starts at $8.25 a month when paid by the year and scores 2.3.
Popup Maker scores higher for the same starting price. Of the other popup and widget tools on the chart, 4 score higher than Icegram for less, and none scores higher than Popup Maker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Icegram also covers email campaigns.
- Popup Maker also covers reports.
At a glance
| Icegram | Popup Maker | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for up to 3 sites | $99 per year for 1 site ($59.40 for the first year) |
| Free plan | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. | Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Icegram | Code Atlantic LLC |
| Price read from | icegram.com | wppopupmaker.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Popup Maker
- Runs only inside WordPress; it is not a hosted service.
- Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them.
- Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too.
- After a license expires, the plugin keeps working but stops getting updates and support.
Key features
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Popup Maker
- Popup types
- Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades.
- Triggers
- Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro.
- Targeting conditions
- Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic.
- Analytics and split testing
- Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution.
- Ecommerce popups
- Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups.
- No traffic limits
- All plans include unlimited popups, impressions and theming, so price does not rise with pageviews.
Plans
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
Popup Maker
Free$0
Free WordPress.org plugin with automatic and click triggers and basic targeting.
Pro$99
per year for 1 site
Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40.
Pro+$249
per year for 1 site
Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40.
Ways to pay less
Icegram
No public discounts listed.
Popup Maker
- Other savings
40% off the first year
A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price.
Common questions
Which is cheaper, Icegram or Popup Maker?
As of Nov 12, 2026, they start at the same price. Icegram starts at $99 per year for up to 3 sites, and Popup Maker starts at $99 per year for 1 site ($59.40 for the first year).
Which has a free plan, Icegram or Popup Maker?
As of Nov 12, 2026, both Icegram and Popup Maker have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.