Hello Bar vs Icegram (2026): which should you pick?
As of Nov 12, 2026, Icegram grades higher than Hello Bar: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Hello Bar grades higher on platforms. Icegram grades higher on value for money and the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Hello Bar
Top bars, popups and slide-ins for collecting leads on any site
Icegram
WordPress plugins for popups, action bars and email capture
Which one is for you
Pick Hello Bar if
- Fits if you want a sign-up bar along the top of every page of your blog
- Works for A/B testing popups on Growth, at $29 a month billed yearly
Look elsewhere if
- Skip it if you run a shop and want spin-to-win wheels, coupons or offers based on the cart
- Tight if you hope to stay free, as Starter's 5,000 views don't reset each month and it has no A/B tests
- Not for you if you need webhooks, CRM sync or more than 3 seats for less than $49 a month
- Watch out: when a site hits its monthly view limit, its campaigns pause until the next billing cycle
- Pricey if you pay monthly, at $39 for Growth against $29 billed yearly
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
How we grade them
| 2.2GPAHello BarFair | 2.4GPAIcegramFair | |
|---|---|---|
| Value for money | CA site with 20,000 visitors should fit in Growth's 50,000 popup views a month: $29 billed yearly, or $39 monthly. That's the middle of what popup tools here charge. Webhooks and CRM sync cost more, on Premium at $49. | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. |
| Free plan and trial | CThe Starter plan is free with no card, but its 5,000 views are in total, not per month, so a site with real traffic runs out fast. Treat it as a trial. There's no A/B testing on it either. | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. |
| Features | CBars, modals, slide-ins and takeovers, exit-intent, scroll and delay triggers, targeting by country, device and ad campaign, and A/B tests on every paid plan. The core is all there, but there's no spin-to-win, coupons or cart rules on record, which most tools here list. | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. |
| Ease of use | CNo rating on record. 100+ templates and a Design Assistant that copies your site's colors and fonts help, but you still put it on your site and set up the triggers and targeting yourself. | CNo rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | BWorks on an existing website and sends sign-ups to Mailchimp, Klaviyo, ActiveCampaign, HubSpot, GetResponse, ConvertKit, Salesforce and Zapier. There's no desktop or phone app, so B is as high as it goes. | CWeb only, with a WordPress-based product and two integrations listed. |
| Best for | sign-up bars on blogs and small sites | popups and action bars on a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hello Bar and Icegram. How we grade
Price against what you get
Hello Bar starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Icegram starts at $8.25 a month when paid by the year and scores 2.0.
Hello Bar scores higher, and starts $20.75 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 5 score higher than Hello Bar for less, and 4 score higher than Icegram for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hello Bar also covers templates.
- Icegram also covers email campaigns.
At a glance
| Hello Bar | Icegram | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month for up to 50,000 popup views, billed annually | $99 per year for up to 3 sites |
| Free plan | None | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. |
| Free trial | Free Starter plan: unlimited popups but 5,000 views in total, not per month, with 1 seat and no card required | None listed |
| Web | ||
| Made by | Hello Bar LLC | Icegram |
| Price read from | hellobar.com | icegram.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Hello Bar
- The free Starter plan stops after 5,000 views in total, not per month, and has no A/B testing.
- View limits apply to each website; when a site reaches its monthly limit, its campaigns pause until the next billing cycle.
- Growth allows 3 seats; unlimited seats, priority support, webhooks and CRM sync need Premium or Elite.
- First-time customers get a 30-day money-back guarantee, and a cancelled account drops to the free Starter plan.
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Key features
Hello Bar
- Bars, modals, sliders and takeovers
- Sticky header and footer bars, modal popups, small alerts, slide-ins, inline forms, video popups and full-screen takeovers.
- Triggers and targeting
- Show a campaign on exit intent, after a scroll or a delay, on chosen URLs, by device, by country or city, or by ad campaign and traffic source.
- A/B testing
- Every paid plan can run unlimited A/B tests to compare popup versions; the free Starter plan cannot.
- Themes and Design Assistant
- Start from more than 100 templates, and the Design Assistant picks up your site's colors and fonts to style a popup to match.
- Lead capture and integrations
- Send sign-ups to Mailchimp, Klaviyo, ActiveCampaign, HubSpot and others or export them as CSV; Premium and Elite add webhooks and CRM sync.
- Reports
- Track how each campaign performs and build custom reports from the results.
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Plans
Hello Bar
Starter$0
Unlimited popups and pre-built themes for 1 seat, capped at 5,000 views in total, not per month. No A/B testing and basic targeting only.
Growth$29
per month for up to 50,000 views, billed annually ($39 monthly)
Unlimited popups, subscribers and A/B tests, customizable targeting and 3 seats. Price rises with views: $49 a month at 150,000.
Premium$49
per month for up to 150,000 views, billed annually ($69 monthly)
Unlimited seats, priority support and the premium integrations, including webhooks and CRM sync.
Elite$99
per month for up to 500,000 views, billed annually ($129 monthly)
Everything in Premium with a 500,000 views a month allowance for high-traffic sites.
Agency or EnterpriseCustom
Higher view volumes across several sites, with views that can be shared across the account and dedicated support.
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
Ways to pay less
Hello Bar
- Annual discount
Annual billing costs less than paying monthly
Growth is $29 a month billed annually against $39 billed monthly, Premium $49 against $69 and Elite $99 against $129.
Icegram
No public discounts listed.
Common questions
Which is cheaper, Hello Bar or Icegram?
As of Nov 12, 2026, Icegram is cheaper to start with: $8.25 a month when paid by the year, against $29 a month for Hello Bar. Hello Bar starts at $29 per month for up to 50,000 popup views, billed annually, and Icegram starts at $99 per year for up to 3 sites.
Which has a free plan, Hello Bar or Icegram?
As of Nov 12, 2026, only Icegram has a free plan. Hello Bar does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.