Popup Builder vs WP Popups (2026): which should you pick?
As of Nov 13, 2026, Popup Builder grades higher than WP Popups: 2.6 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Popup Builder grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Popup Builder
WordPress popup plugin with paid extension bundles
WP Popups
WordPress popup plugin with a free edition and paid licenses
Which one is for you
Pick Popup Builder if
- Fits if you want fine control of where and when a popup shows on WordPress
- Makes sense if you want to try the free version before paying
Look elsewhere if
- Skip it if your site is not on WordPress
- Watch out: the extensions are paid, so the free version covers less than the feature list suggests
- Watch out: plans renew every year until you cancel
- Watch out: no free trial is listed for the paid plans, and extensions can also be bought one at a time
Pick WP Popups if
- Fits if you run one WordPress site and want a plugin, not a hosted tool
- Works for a site that wants popups tied to a form plugin it already uses
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want exit intent for free: it is paid
- Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
- Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
- Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399
How we grade them
| 2.6GPAPopup BuilderGood | 2.2GPAWP PopupsFair | |
|---|---|---|
| Value for money | A$49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools. | B$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year. |
| Free plan and trial | CA free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed. | CThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee. |
| Features | BDisplay rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work. | CDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans. |
| Ease of use | CNo store rating on record. There are conditions and 28 extensions to work through inside WordPress. | CNo store rating on record. You install a plugin, build a popup and set rules. |
| Platforms and integrations | CWordPress only. It names Mailchimp, AWeber and WooCommerce. | COnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier. |
| Best for | WordPress popups with detailed targeting | WordPress popups with a free edition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Popup Builder and WP Popups. How we grade
Price against what you get
Popup Builder starts at $4.16 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. WP Popups starts at $5.83 a month when paid by the year and scores 2.0.
Popup Builder scores higher and starts $1.67 a month lower. Of the other popup and widget tools on the chart, 2 score higher than Popup Builder for less, and 10 score higher than WP Popups for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- WP Popups also covers a/B testing.
At a glance
| Popup Builder | WP Popups | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49.95 per year for 2 websites | $70 per year for 1 site |
| Free plan | Free version of the plugin on WordPress.org; extensions are paid. | Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Looking Forward Software Inc. | Linsila LLC |
| Price read from | popup-builder.com | wppopups.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Popup Builder
- Runs only inside WordPress.
- Extensions can also be bought one at a time, priced per site count and per year.
- There is no free trial listed for the paid plans.
- Plans renew yearly until cancelled.
WP Popups
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Key features
Popup Builder
- Display rules
- Choose pages, posts, categories, tags, archives, search pages and WooCommerce products.
- Event triggers
- Page load, exit, hover, scroll, inactivity, add to cart and click.
- Advanced conditions
- Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles.
- Extensions
- Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups.
- Email integrations
- Connects with services such as Mailchimp and AWeber.
WP Popups
- Display filters
- Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
- Exit intent and triggers
- Premium triggers and exit-intent popups are in the paid licenses.
- Form plugin support
- Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
- Email add-ons
- Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
- A/B tests add-on
- Split testing of popups, included from the Basic plan.
Plans
Popup Builder
Free$0
Free plugin download from WordPress.org.
Starter$49.95
per year for 2 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Business$89.95
per year for 10 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Agency$145.95
per year for unlimited websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
WP Popups
Free$0
Free edition from WordPress.org. Add-ons can be bought separately and used with it.
Basic$70
per year for 1 site
Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons.
Plus$199
per year for 5 sites
Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite.
Pro$399
per year for 10 sites
Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support.
Agency$599
per year for unlimited sites
Everything in Pro, unlimited sites and a pass for all future add-ons.
Ways to pay less
Popup Builder
No public discounts listed.
WP Popups
- Other savings
Introductory 50% off the first year
The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.
Common questions
Which is cheaper, Popup Builder or WP Popups?
As of Nov 13, 2026, Popup Builder is cheaper to start with: $4.16 a month when paid by the year, against $5.83 a month when paid by the year for WP Popups. Popup Builder starts at $49.95 per year for 2 websites, and WP Popups starts at $70 per year for 1 site.
Which has a free plan, Popup Builder or WP Popups?
As of Nov 13, 2026, both Popup Builder and WP Popups have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.