Icegram vs Popup Builder (2026): which should you pick?
As of Nov 13, 2026, Popup Builder grades higher than Icegram: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Icegram grades higher on the free plan. Popup Builder grades higher on value for money and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Icegram
WordPress plugins for popups, action bars and email capture
Popup Builder
WordPress popup plugin with paid extension bundles
Which one is for you
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Pick Popup Builder if
- Fits if you want fine control of where and when a popup shows on WordPress
- Makes sense if you want to try the free version before paying
Look elsewhere if
- Skip it if your site is not on WordPress
- Watch out: the extensions are paid, so the free version covers less than the feature list suggests
- Watch out: plans renew every year until you cancel
- Watch out: no free trial is listed for the paid plans, and extensions can also be bought one at a time
How we grade them
| 2.4GPAIcegramFair | 2.6GPAPopup BuilderGood | |
|---|---|---|
| Value for money | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. | A$49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools. |
| Free plan and trial | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. | CA free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed. |
| Features | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. | BDisplay rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work. |
| Ease of use | CNo rating on record; a plugin you install and configure on your site. | CNo store rating on record. There are conditions and 28 extensions to work through inside WordPress. |
| Platforms and integrations | CWeb only, with a WordPress-based product and two integrations listed. | CWordPress only. It names Mailchimp, AWeber and WooCommerce. |
| Best for | popups and action bars on a WordPress site | WordPress popups with detailed targeting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Icegram and Popup Builder. How we grade
Price against what you get
Icegram starts at $8.25 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Popup Builder starts at $4.16 a month when paid by the year and scores 2.3.
Popup Builder scores higher and starts $4.09 a month lower. Of the other popup and widget tools on the chart, 13 score higher than Icegram for less, and 2 score higher than Popup Builder for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Icegram also covers email campaigns and a/B testing.
At a glance
| Icegram | Popup Builder | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for up to 3 sites | $49.95 per year for 2 websites |
| Free plan | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. | Free version of the plugin on WordPress.org; extensions are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Icegram | Looking Forward Software Inc. |
| Price read from | icegram.com | popup-builder.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Popup Builder
- Runs only inside WordPress.
- Extensions can also be bought one at a time, priced per site count and per year.
- There is no free trial listed for the paid plans.
- Plans renew yearly until cancelled.
Key features
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Popup Builder
- Display rules
- Choose pages, posts, categories, tags, archives, search pages and WooCommerce products.
- Event triggers
- Page load, exit, hover, scroll, inactivity, add to cart and click.
- Advanced conditions
- Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles.
- Extensions
- Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups.
- Email integrations
- Connects with services such as Mailchimp and AWeber.
Plans
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
Popup Builder
Free$0
Free plugin download from WordPress.org.
Starter$49.95
per year for 2 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Business$89.95
per year for 10 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Agency$145.95
per year for unlimited websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Common questions
Which is cheaper, Icegram or Popup Builder?
As of Nov 13, 2026, Popup Builder is cheaper to start with: $4.16 a month when paid by the year, against $8.25 a month when paid by the year for Icegram. Icegram starts at $99 per year for up to 3 sites, and Popup Builder starts at $49.95 per year for 2 websites.
Which has a free plan, Icegram or Popup Builder?
As of Nov 13, 2026, both Icegram and Popup Builder have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.