Popup Builder vs Popup Maker (2026): which should you pick?
As of Nov 13, 2026, we pick Popup Maker: it is third in our ranking of popup and widget tools, and they share a 2.6 GPA.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Popup Builder grades higher on value for money and features. Popup Maker grades higher on the free plan and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Popup Builder
WordPress popup plugin with paid extension bundles
Popup Maker
WordPress popup plugin with a free edition and yearly Pro licenses
Which one is for you
Pick Popup Builder if
- Fits if you want fine control of where and when a popup shows on WordPress
- Makes sense if you want to try the free version before paying
Look elsewhere if
- Skip it if your site is not on WordPress
- Watch out: the extensions are paid, so the free version covers less than the feature list suggests
- Watch out: plans renew every year until you cancel
- Watch out: no free trial is listed for the paid plans, and extensions can also be bought one at a time
Pick Popup Maker if
- Fits if you run WordPress and want a free popup plugin
- Works for site owners who pay yearly for exit-intent
Look elsewhere if
- Skip it if your site is not on WordPress, as it is not a hosted service
- Tight if you want exit-intent on the free edition, since that needs Pro
- Watch out: Pro is licensed per site, with 5 sites at $149 for the first year
- Watch out: after a license expires the plugin works but stops getting updates and support
- Pricey if you need Pro+ for ecommerce, at $249 a year for 1 site
How we grade them
| 2.6GPAPopup BuilderGood | 2.6GPAPopup MakerGood | |
|---|---|---|
| Value for money | A$49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools. | BPro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40. |
| Free plan and trial | CA free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed. | BThe free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set. |
| Features | BDisplay rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work. | CPopup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro. |
| Ease of use | CNo store rating on record. There are conditions and 28 extensions to work through inside WordPress. | CNo rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | CWordPress only. It names Mailchimp, AWeber and WooCommerce. | BWeb only, with five integrations listed. |
| Best for | WordPress popups with detailed targeting | popups on a WordPress site, free or with a yearly license |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Popup Builder and Popup Maker. How we grade
Price against what you get
Popup Builder starts at $4.16 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Popup Maker starts at $8.25 a month when paid by the year and scores 2.3.
They score the same, and Popup Builder starts $4.09 a month lower. Of the other popup and widget tools on the chart, 2 score higher than Popup Builder for less, and 3 score higher than Popup Maker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Popup Maker also covers reports and a/B testing.
At a glance
| Popup Builder | Popup Maker | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49.95 per year for 2 websites | $99 per year for 1 site ($59.40 for the first year) |
| Free plan | Free version of the plugin on WordPress.org; extensions are paid. | Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Looking Forward Software Inc. | Code Atlantic LLC |
| Price read from | popup-builder.com | wppopupmaker.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Popup Builder
- Runs only inside WordPress.
- Extensions can also be bought one at a time, priced per site count and per year.
- There is no free trial listed for the paid plans.
- Plans renew yearly until cancelled.
Popup Maker
- Runs only inside WordPress; it is not a hosted service.
- Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them.
- Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too.
- After a license expires, the plugin keeps working but stops getting updates and support.
Key features
Popup Builder
- Display rules
- Choose pages, posts, categories, tags, archives, search pages and WooCommerce products.
- Event triggers
- Page load, exit, hover, scroll, inactivity, add to cart and click.
- Advanced conditions
- Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles.
- Extensions
- Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups.
- Email integrations
- Connects with services such as Mailchimp and AWeber.
Popup Maker
- Popup types
- Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades.
- Triggers
- Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro.
- Targeting conditions
- Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic.
- Analytics and split testing
- Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution.
- Ecommerce popups
- Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups.
- No traffic limits
- All plans include unlimited popups, impressions and theming, so price does not rise with pageviews.
Plans
Popup Builder
Free$0
Free plugin download from WordPress.org.
Starter$49.95
per year for 2 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Business$89.95
per year for 10 websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Agency$145.95
per year for unlimited websites
All extensions included, with a year of support and updates, billed yearly until cancelled.
Popup Maker
Free$0
Free WordPress.org plugin with automatic and click triggers and basic targeting.
Pro$99
per year for 1 site
Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40.
Pro+$249
per year for 1 site
Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40.
Ways to pay less
Popup Builder
No public discounts listed.
Popup Maker
- Other savings
40% off the first year
A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price.
Common questions
Which is cheaper, Popup Builder or Popup Maker?
As of Nov 13, 2026, Popup Builder is cheaper to start with: $4.16 a month when paid by the year, against $8.25 a month when paid by the year for Popup Maker. Popup Builder starts at $49.95 per year for 2 websites, and Popup Maker starts at $99 per year for 1 site ($59.40 for the first year).
Which has a free plan, Popup Builder or Popup Maker?
As of Nov 13, 2026, both Popup Builder and Popup Maker have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.