Popup Maker vs WP Popups (2026): which should you pick?
As of Nov 13, 2026, we pick Popup Maker: it is third in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.2.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Popup Maker grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Popup Maker
WordPress popup plugin with a free edition and yearly Pro licenses
WP Popups
WordPress popup plugin with a free edition and paid licenses
Which one is for you
Pick Popup Maker if
- Fits if you run WordPress and want a free popup plugin
- Works for site owners who pay yearly for exit-intent
Look elsewhere if
- Skip it if your site is not on WordPress, as it is not a hosted service
- Tight if you want exit-intent on the free edition, since that needs Pro
- Watch out: Pro is licensed per site, with 5 sites at $149 for the first year
- Watch out: after a license expires the plugin works but stops getting updates and support
- Pricey if you need Pro+ for ecommerce, at $249 a year for 1 site
Pick WP Popups if
- Fits if you run one WordPress site and want a plugin, not a hosted tool
- Works for a site that wants popups tied to a form plugin it already uses
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want exit intent for free: it is paid
- Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
- Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
- Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399
How we grade them
| 2.6GPAPopup MakerGood | 2.2GPAWP PopupsFair | |
|---|---|---|
| Value for money | BPro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40. | B$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year. |
| Free plan and trial | BThe free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set. | CThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee. |
| Features | CPopup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro. | CDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans. |
| Ease of use | CNo rating on record; a plugin you install and configure on your site. | CNo store rating on record. You install a plugin, build a popup and set rules. |
| Platforms and integrations | BWeb only, with five integrations listed. | COnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier. |
| Best for | popups on a WordPress site, free or with a yearly license | WordPress popups with a free edition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Popup Maker and WP Popups. How we grade
Price against what you get
Popup Maker starts at $8.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. WP Popups starts at $5.83 a month when paid by the year and scores 2.0.
Popup Maker scores higher, and starts $2.42 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 3 score higher than Popup Maker for less, and 10 score higher than WP Popups for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Popup Maker also covers reports.
At a glance
| Popup Maker | WP Popups | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for 1 site ($59.40 for the first year) | $70 per year for 1 site |
| Free plan | Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set. | Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Code Atlantic LLC | Linsila LLC |
| Price read from | wppopupmaker.com | wppopups.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Popup Maker
- Runs only inside WordPress; it is not a hosted service.
- Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them.
- Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too.
- After a license expires, the plugin keeps working but stops getting updates and support.
WP Popups
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Key features
Popup Maker
- Popup types
- Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades.
- Triggers
- Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro.
- Targeting conditions
- Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic.
- Analytics and split testing
- Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution.
- Ecommerce popups
- Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups.
- No traffic limits
- All plans include unlimited popups, impressions and theming, so price does not rise with pageviews.
WP Popups
- Display filters
- Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
- Exit intent and triggers
- Premium triggers and exit-intent popups are in the paid licenses.
- Form plugin support
- Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
- Email add-ons
- Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
- A/B tests add-on
- Split testing of popups, included from the Basic plan.
Plans
Popup Maker
Free$0
Free WordPress.org plugin with automatic and click triggers and basic targeting.
Pro$99
per year for 1 site
Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40.
Pro+$249
per year for 1 site
Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40.
WP Popups
Free$0
Free edition from WordPress.org. Add-ons can be bought separately and used with it.
Basic$70
per year for 1 site
Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons.
Plus$199
per year for 5 sites
Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite.
Pro$399
per year for 10 sites
Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support.
Agency$599
per year for unlimited sites
Everything in Pro, unlimited sites and a pass for all future add-ons.
Ways to pay less
Popup Maker
- Other savings
40% off the first year
A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price.
WP Popups
- Other savings
Introductory 50% off the first year
The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.
Common questions
Which is cheaper, Popup Maker or WP Popups?
As of Nov 13, 2026, WP Popups is cheaper to start with: $5.83 a month when paid by the year, against $8.25 a month when paid by the year for Popup Maker. Popup Maker starts at $99 per year for 1 site ($59.40 for the first year), and WP Popups starts at $70 per year for 1 site.
Which has a free plan, Popup Maker or WP Popups?
As of Nov 13, 2026, both Popup Maker and WP Popups have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.