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Alternatives · Popups

Popup Builder alternatives

As of Nov 13, 2026, the best Popup Builder alternative for most people is Popup Maker (2.6 GPA), third in our ranking of popup and widget tools. It's also the best free one.

Popup Builder compared with 5 alternatives: Popup Maker, WP Popups, Icegram, Brave Popup Builder and Convert Pro.

Popup Builder has a free plan. Paid plans start at $49.95 per year for 2 websites. 4 of the 5 alternatives are free or have a free plan.

Listings checked up to Nov 13, 2026 · Where the facts come from

Black Friday: is there a Popup Builder sale?

At a glance

ToolPriceFree planRuns on
Popup BuilderThis toolFree plan · from $49.95/yrYesWeb
Popup MakerFree plan · from $99/yrYesWeb
WP PopupsFree plan · from $70/yrYesWeb
IcegramFree plan · from $99/yrYesWeb
Brave Popup BuilderFree plan · from $59/yrYesWeb
Convert ProFrom $99/yrNoWeb

Price against what you get

Popup Builder starts at $4.16 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. None of the 5 alternatives on this chart both scores higher and starts lower.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessPopup BuilderPopup MakerWP PopupsIcegramConvert Pro

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of popup and widget tools, and the best at every price

How each one differs from Popup Builder

  1. WP Popups

    WordPress popup plugin with a free edition and paid licenses

    • WP Popups starts at $70 per year for 1 site.
    • WP Popups also covers a/B testing.

    Suits: WordPress sites that want a free popup plugin with an upgrade path

    WP Popups vs Popup BuilderWP Popups pricing and details

  2. Icegram

    WordPress plugins for popups, action bars and email capture

    • Icegram starts at $99 per year for up to 3 sites.
    • Icegram also covers email campaigns and a/B testing.

    Suits: WordPress bloggers who want popups and bars without a monthly fee

    Icegram vs Popup BuilderIcegram pricing and details

  3. Brave Popup Builder

    WordPress popup, opt-in and conversion widget plugin

    • Brave Popup Builder starts at $59 per year for 1 website.
    • Brave Popup Builder also covers surveys and a/B testing.

    Suits: WordPress and WooCommerce sites wanting popups and other conversion widgets in one plugin

    Brave Popup Builder vs Popup BuilderBrave Popup Builder pricing and details

  4. Convert Pro

    WordPress popup and opt-in plugin with annual or lifetime licenses

    • Convert Pro starts at $99 per year for unlimited sites, regular price.
    • Convert Pro has no free plan, unlike Popup Builder.
    • Convert Pro also covers templates and a/B testing.
    • Convert Pro does not cover forms, which Popup Builder does.

    Suits: WordPress agencies using one license on client sites

    Convert Pro vs Popup BuilderConvert Pro pricing and details

Limits worth knowing in Popup Builder

  • Runs only inside WordPress.
  • Extensions can also be bought one at a time, priced per site count and per year.
  • There is no free trial listed for the paid plans.
  • Plans renew yearly until cancelled.
Popup Builder pricing and details

Common questions

What are the alternatives to Popup Builder?

The alternatives to Popup Builder in this directory are Popup Maker, WP Popups, Icegram, Brave Popup Builder and Convert Pro. Each one has a side-by-side comparison with Popup Builder.

Is there a free alternative to Popup Builder?

Yes. Popup Maker, WP Popups, Icegram and Brave Popup Builder have a free plan alongside paid ones.

When were these prices checked?

Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.