The BDOW! Insider’s Guide
Everything we know about BDOW! in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BDOW!
The Insider’s Guide
Popups, sticky bars and sign-up forms with email, formerly Sumo
Every plan, grade, refund rule and rival among popup and widget tools, read from BDOW!’s own pages.
Made by Formilytics LLC (Showit) · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BDOW!’s own pages, its app-store listings and our grades. Every fact in it is on BDOW!’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 12 other popup and widget tools we grade
BDOW!, formerly Sumo, adds popups, smart bars, welcome mats, scroll boxes, inline forms and social proof notifications to a website to collect email addresses. It can also send welcome emails and broadcasts to the list it collects, run A/B tests and show discount offers to shoppers. Showit, the website builder, bought Sumo in 2024 and rebuilt it under the new name; it is sold as a single Pro plan priced by stored contacts.
To get you started, here are 9 things to know about BDOW!, taken from its own pages and our grades.
A drag-and-drop editor and templates help, and on Showit it's added from inside your account.
- 1
Best for popups and list emails on Showit or WordPress
But the free plan has gone, the trial needs a card, and there's no Shopify app right now.
- 2
Paid plans start at $19 a month
As its pricing page puts it: $19 per month for 1 site and 1,000 stored contacts, billed annually.
- 3
You can try it first
14-day free trial, credit card required; you are not charged if you cancel before day 14
- 4
It runs on Web
Web.
- 5
Popups, bars and forms
Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- 6
Targeting rules
Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- 7
Email to the list
Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- 8
A 2.2 GPA, above 2 of 12
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
BDOW! at a glance
- Pricing
- Free trial, from $19 per month for 1 site and 1,000 stored contacts, billed annually
- Free plan
- No
- Free trial
- 14-day free trial, credit card required; you are not charged if you cancel before day 14
- Runs on
- Web
- Made by
- Formilytics LLC (Showit)
- Category
- Popups & Website Widgets
- Our grade
- 2.2 GPA, fair
The report card
Best for popups and list emails on Showit or WordPress
BDOW! is the old Sumo, now owned by Showit and sold as one Pro plan: popups, bars, welcome mats, A/B tests, social proof and simple emails to your list. At $19 a month billed yearly for one site, that's a lot for the money. But the free plan has gone, the trial needs a card, and there's no Shopify app right now.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | A site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | D | No free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | C | Popups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | C | No rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | B | Web, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BDOW! is for
- Great if your site is on Showit, since you add it from inside your Showit account
- Handy when you want popups and simple welcome emails in one place
- Good for WooCommerce shops that want cart recovery and discount popups
Who it is not for
- Skip it if you sell on Shopify, as its Shopify app is unavailable for now
- Not for you if you want to try it without a card, as the trial needs one
- Pricey if you run several sites, as each one needs its own Pro plan
Good to know
Good for
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19
A month to start
BDOW! is a paid product with a free trial, starting at $19 per month for 1 site and 1,000 stored contacts, billed annually.
No free plan any more, though the site's menu still says free forever.
Pro
$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Trying it first
14-day free trial, credit card required; you are not charged if you cancel before day 14
Read from bdow.com on Oct 18, 2026.
Ways to pay less
Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
Stated on bdow.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Popups, sticky bars and sign-up forms with email, formerly Sumo. Here is what it does, as its own site describes it, and what it covers: forms, email campaigns, a/B testing, popups.
A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce.
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Where it runs
- Web
What it works with
- Showit
- WordPress
- WooCommerce
- Mailchimp
- Kit
- Flodesk
- Klaviyo
- AWeber
BDOW! is made by Formilytics LLC (Showit).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/12
Other popup and widget tools it is graded above
BDOW!'s GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4.
It stands best on value for money (B, above 10 of 12) and worst on free plan and trial (D, above 2).
Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. BDOW!’s own letter is outlined.
- BValue for moneyAbove 10 of 12
- DFree plan and trialAbove 2 of 12
- CFeaturesAbove 0 of 12
- CEase of useAbove 0 of 12
- BPlatforms and integrationsAbove 0 of 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. BDOW! is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 6 of the 12 other popup and widget tools grade higher. It costs $228 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Showit, WordPress and WooCommerce among them.
What this rests on. BDOW!’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, Hello Bar, Privy, Poptin and OptiMonk
The 5 tools BDOW! is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- BDOW! also covers email campaigns.
- OptinMonster also covers templates and no-code.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- BDOW! also covers email campaigns.
- Hello Bar also covers templates.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- BDOW! also covers a/B testing and popups.
- Privy also covers marketing automation and business texting.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- Poptin has a free plan. BDOW! does not, though it has a free trial.
- Poptin also covers marketing automation.
- 2.6GPA
OptiMonk
Free plan · from $19/mo
Popups for online stores, built by an AI agent you describe them to.
- OptiMonk has a free plan. BDOW! does not, though it has a free trial.
- BDOW! also covers forms and email campaigns.
- OptiMonk also covers templates and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BDOW! free?
No, BDOW! is a paid product, but you can try it first. 14-day free trial, credit card required; you are not charged if you cancel before day 14.
How much does BDOW! cost?
BDOW! lists one plan. Pro: $19 per month for up to 1,000 contacts, billed annually ($25 monthly).
What platforms does BDOW! work on?
BDOW! is available on Web.
Does BDOW! offer any discounts?
BDOW! publicly lists the following: Annual billing saves $72 a year.
Does BDOW! have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. BDOW! is listed for Web.
Does BDOW! have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. BDOW! is listed for Web.
Is BDOW! open source?
BDOW! is not described as open source on its own site, as read on Oct 18, 2026.
What does BDOW! integrate with?
BDOW!'s listing names Showit, WordPress, WooCommerce, Mailchimp, Kit, Flodesk, Klaviyo and AWeber.
Who makes BDOW!?
BDOW! is made by Formilytics LLC (Showit).
What are the alternatives to BDOW!?
The closest alternatives to BDOW! in our directory are OptinMonster, Hello Bar, Privy, Poptin and OptiMonk.
How does BDOW! compare with other popup and widget tools?
BDOW!'s GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4.
Is BDOW! good value for money?
ToolGPA grades BDOW! B for value for money.
Could I make my own version of BDOW!?
To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from BDOW!’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from BDOW!'s own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Formilytics LLC (Showit). Prices change, so check bdow.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BDOW!, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sumo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BDOW!: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/sumo
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/sumo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after BDOW!, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 13 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- OptiMonk Insider's GuidePopups for online stores, built by an AI agent you describe them to2.6 GPA
- Poptin Insider's GuidePopups and embedded forms, with email campaigns and automations2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BDOW!’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. BDOW! is a trademark of its owner, and this guide is not made, paid for or approved by Formilytics LLC (Showit). Prices and plans change: check bdow.com before you buy.